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Learn more21 pages, Mar 2018
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In 2017, whilst the interest in health and fitness activities such as high-intensity interval training (HIIT), strength and bodyweight training and yoga continued to grow, sports drinks declined in volume and current value terms; albeit this trend sustained the growth of sports drinks in recent years. The leisure and competitive sports culture in the country remains strong, which enables sports drinks manufacturers to promote their brands through advertising and sponsorship.
Whilst sports drinks has been a category dominated by 500ml and 1.5l packaging, which are pack sizes mostly available in modern trade, 2017 cemented the importance of smaller pack sizes below 350ml to penetrate traditional retailers and foodservice outlets.
Over the forecast period, sports drinks is expected to grow, despite the off-trade decline in 2017; albeit seeing slower growth than in the review period. Despite the competition from other hydration products, manufacturers are likely to continue emphasising the health benefits of their products beyond hydration in order to grow over the forecast period.
Despite the slowdown in the performance of sports drinks in 2017, Pepsi-Cola Products Philippines maintained its lead in sports drinks in retail value terms. The leader benefited from constant innovation through new product launches and its wide product mix, which allows its Gatorade brand to be top-of-mind in sports drinks.
As the leader in juice in retail value terms, Del Monte Philippines entered sports drinks in 2017 with the launch of Del Monte Fit 'N Right Active Isotonic. Banking on its reputation as a health and wellness expert in both food and beverages, Del Monte is pushing the product through communicating the brand not only as a beverage for hydration, but also one that reduces fat because of its L-carnitine content.
Offering the only product in sports drinks in returnable glass bottles, the Gatorade brand is positioned to strategically capture both modern and traditional retail trade. However, the launch of its functional bottled water line under the brand G Active is expected to compete with sales of Gatorade over the forecast period.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sports Drinks industry in Philippines with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sports and Energy Drinks industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sports Drinks in Philippines market research report includes:
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.