Sports drinks overall is expected to see solid growth throughout the forecast period. While there are select foodservice establishments selling sports drinks, which is likely to expand over the forecast period, the bulk of volume sales will continue through retail.
In general, the forecast period will see greater spending on health and wellness activities and products in the Philippines, thus boosting demand for sports drinks. The continued revival of the fitness industry will have a positive impact on generating demand and will create new marketing opportunities.
One of the major consumer trends to emerge in the Philippines during the pandemic was the strong shift towards e-commerce. Demand for e-commerce is expected to remain strong even after the impact of COVID-19 has receded, particularly in mobile e-commerce given the high penetration of smartphones and mobile internet in the Philippines.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius.
See All of Our DefinitionsThis report originates from Passport, our Sports Drinks research and analysis database.
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