Over the forecast period, sports drinks is set to see moderate growth. Further development of the category from its niche status at the end of the review period will stem from products that not only target professional sportspeople but which also encompass mass and mainstream consumers.
Heightened local consumer interest in health and fitness is set to outlast the pandemic, which will support demand for sports drinks. The ongoing post-pandemic rebound in demand for sports drinks will also support growth in demand for sports drinks by driving an increase in discretionary spending.
Single-portion packs have growth opportunities due to the convenience they offer sports people. For instance, the sports nutrition brand High5 offers 23g gel sticks that contain carbohydrate.
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The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius.See All of Our Definitions
This report originates from Passport, our Sports Drinks research and analysis database.
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