Sportswear in Australia has displayed impressive resilience throughout 2023. This durability can be attributed to the inherent enthusiasm Australians have for outdoor activities and sports.
Shifting climate patterns, marked by increasingly intense global heatwaves, have ignited demand for inventive solutions in terms of the creation of clothing suitable for hot environments. Australia is predisposed to the El Niño weather phenomenon, which brings about parching droughts and summertime dryness, often culminating in bushfires, which underscores the urgent need for innovative fabric solutions.
In the post-pandemic era, a notable shift in consumer preference has emerged, placing a greater emphasis on holistic wellbeing. Within sportswear, this trend is driving brands and retailers to adapt their strategies and offerings to cater to this evolving demand.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.See All of Our Definitions
This report originates from Passport, our Sportswear research and analysis database.
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