Although the penetration of retail e-commerce in sportswear is higher compared to the average for apparel and footwear, it is still expected to see further penetration over the forecast period. This is due to heavy investments among sports goods retailers in their online presence and the overall digitalisation that is taking place in the fashion retailing landscape as a whole.
International footwear brands such as adidas, Nike, New Balance and Under Armour will continue to suffer a significant impact from two of the most relevant subjects in apparel, informal trade and contraband. According to industry sources, while both brands account for a strong share of retail sales of the footwear industry, economic constraints will force consumers to seek out more affordable offerings, which is likely to boost demand for contraband footwear.
Many brands are also expected to look to broaden their consumer base by launching new ranges targeting specific demographics. For instance, Arturo Calle, which used to solely target men, expanded its portfolio to women and girls, including sportwear offerings.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.See All of Our Definitions
This report originates from Passport, our Sportswear research and analysis database.
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