Sportswear in Spain

PROSPECTS

Good outlook for sportswear as Spaniards push for healthier lifestyles

Spanish consumers increasingly participated in sports and outdoor activities during the economic crisis, as they were a cheap way of spending their leisure time. The high popularity of running is set to continue as it fits with the growing pursuit of healthy lifestyles among consumers.

Comfortable and casual is the way forward, in and out of work

Consumers are dressing more casually, even at work as dress codes in offices become more relaxed. This trend is supporting sales of sportswear, sport-inspired apparel in particular.

Sportswear technology ramping up with health aspects in mind

Innovation in sportswear is set to evolve not only in fashion terms, but more importantly in technology. In Spain, wearable technology is linked to gadgets that track heart movement and blood pressure, etc.

COMPETITIVE LANDSCAPE

International brands dominate sales, with the biggest sports teams bearing their names

International players continue to dominate sportswear, led by global giants American Nike and adidas España SA. Both companies invest heavily in a number of sports, although their attention in Spain is focused on the most popular sport in the country, football.

Decathlon achieves the bronze in sales rankings in 2019

In line with its strategy in other countries, the Decathlon brand continues to open new Decathlon City outlets in Spain. The latest store is a 500 sq m outlet offering a wide range of sports goods and sportswear.

Producers have the same trainer thought

The rapidly growing demand for comfort in terms of wear and look means that the shoes worn by local consumers are increasingly inspired by trainers. This trend favours the performance of sports footwear.

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