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Country Report

Sportswear in

Sportswear in Spain

15 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sales supported by healthy lifestyles

Pursuing a healthy lifestyle has become increasingly important to many Spaniards. The number of Spaniards participating in sport is set to grow over the forecast period at a similar pace to that seen over the review period.

Segmentation a key strategy

Spanish women are becoming increasingly health- and appearance-conscious, even more than Spanish men, as there is more pressure on them to “fit in” with beauty ideals than there is for men. The importance of women as a key target audience for athleisure clothing and footwear increased over the review period.

Changing work routines

Sports-inspired apparel will continue to account for the bulk of value sales in sports apparel over the forecast period. Sports-inspired apparel is increasingly being seen as an appropriate casual choice for daily routines rather than just clothing to be worn when playing sport.

COMPETITIVE LANDSCAPE

Sportswear remains fragmented

The sportswear competitive landscape remained highly fragmented in 2017, with “others” accounting for well over half of overall value sales. “Others” mostly comprises domestic and international brands which target low and mid-income consumers, such as Mango and Oysho but also H&M and Primark.

Football defines the leaders

American Nike and adidas España maintained their leading positions in sportswear in 2017. Both companies offer products for a wide number of sports but it is their strength in football which has enabled them to remain at the top of the category.

Decathlon the leading low-cost player

Decathlon España ranked third in sportswear in 2017. The company operates in the category with a number of brands specific to certain sports.

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Sportswear Sample Report Sportswear Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sportswear industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sportswear in Spain market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sportswear in Spain?
What are the major brands in Spain?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

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Sportswear in Spain - Category analysis

HEADLINES

PROSPECTS

Sales supported by healthy lifestyles

Segmentation a key strategy

Changing work routines

COMPETITIVE LANDSCAPE

Sportswear remains fragmented

Football defines the leaders

Decathlon the leading low-cost player

CATEGORY DATA

Table 1 Sales of Sportswear: Value 2012-2017
Table 2 Sales of Sportswear: % Value Growth 2012-2017
Table 3 NBO Company Shares of Sportswear: % Value 2013-2017
Table 4 LBN Brand Shares of Sportswear: % Value 2014-2017
Table 5 Distribution of Sportswear by Format: % Value 2012-2017
Table 6 Forecast Sales of Sportswear: Value 2017-2022
Table 7 Forecast Sales of Sportswear: % Value Growth 2017-2022

Apparel and Footwear in Spain - Industry Overview

EXECUTIVE SUMMARY

Price remains important to the average Spanish consumer

Healthier Spaniards want to look good

Fast fashion players focus on megastores while designers strike back

The rise of omni-channel retailing

Climate change to impact sales

MARKET DATA

Table 8 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 9 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 14 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sportswear in Spain

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sales supported by healthy lifestyles

Segmentation a key strategy

Changing work routines

COMPETITIVE LANDSCAPE

Sportswear remains fragmented

Football defines the leaders

Decathlon the leading low-cost player

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Sportswear in Spain - Category analysis

HEADLINES

PROSPECTS

Sales supported by healthy lifestyles

Segmentation a key strategy

Changing work routines

COMPETITIVE LANDSCAPE

Sportswear remains fragmented

Football defines the leaders

Decathlon the leading low-cost player

CATEGORY DATA

Apparel and Footwear in Spain - Industry Overview

EXECUTIVE SUMMARY

Price remains important to the average Spanish consumer

Healthier Spaniards want to look good

Fast fashion players focus on megastores while designers strike back

The rise of omni-channel retailing

Climate change to impact sales

MARKET DATA

DEFINITIONS

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