Sportswear in Spain

PROSPECTS

New sports boost sales

Spanish consumers increasingly participated in sports and outside activities during the economic crisis, as they were a cheap way of spending their leisure time. The high popularity of running is set to continue as it fits with the growing pursuit of healthy lifestyles among consumers.

Search for comfort

As consumers dress more casually, athleisure has become an important part of consumer lifestyles. The incorporation of sport and exercise into daily routines has had a crucial influence on the pursuit of comfortable clothing.

Technology in the pipeline

Innovation in sportswear is set to evolve not only in fashion terms, but more importantly in technology. In Spain, wearable technology is linked to gadgets that track heart movement and blood pressure, etc.

COMPETITIVE LANDSCAPE

International players dominate the landscape

International players continue to dominate sportswear, including global giants like American Nike and adidas España. Both companies invest heavily in a number of sports, although their attention in Spain is focused on the most popular sport in the country, football.

Decathlon develops its presence in Spain

In line with its strategy in other countries, Decathlon continues to open new Decathlon City outlets in Spain. The latest store is a 500 sq m outlet offering a wide range of sports goods and sportswear.

Players launch new sports footwear collections

The rapidly growing demand for comfort in terms of wear and look means that the shoes worn by local consumers are increasingly inspired by trainers. This trend favours the performance of sports footwear.

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