With health and wellness expected to remain important for consumers during the forecast period, sportswear will remain popular as it serves a purpose as functional apparel. According to Euromonitor International’s consumer survey fielded in March 2022, 15% of respondents in the United Arab Emirates stated they were willing to pay more to purchase high-performance products such as sportswear within apparel and personal accessories – this was higher than the global figure of 13%.
Sportswear brands in the United Arab Emirates are increasingly supporting greater purposes, such as sustainability, diversity, inclusion, and women’s empowerment. The sustainability trend is in response to the growing demand for ethical and environmentally-friendly products amongst consumers.
The United Arab Emirates government’s focus on health and wellness is expected to benefit sportswear brands in the country. The government has been actively promoting a healthy lifestyle and encouraging people to participate in physical activities such as sports and fitness to improve their health.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See All of Our DefinitionsThis report originates from Passport, our Sportswear research and analysis database.
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