Sportswear in the United Arab Emirates

PROSPECTS

Performance and sports-inspired apparel continue to grow

The involvement of residents participating in sports plays an important role in the growth of sportswear and sports footwear. Thanks to the government’s aim to increase awareness of sport’s importance as part of a positive and healthy lifestyle, Dubai, with its dynamic and multicultural population, takes the lead for sport in the UAE.

Tie-ins with local sports clubs as they look to compete regionally and globally

Football is one of the most popular sports in the UAE and the country is implementing measures to elevate its football clubs and national team’s performances. The UAE’s football teams aim to compete more regionally and globally, along with the national team’s journey to qualify for the Qatar World Cup in 2022.

Environmental concerns pushing people to be active

To rise sustainability, the focus on innovation should be taken. This is in line with the UAE Vision 2021 goal to ensure sustainable development while preserving the environment.

COMPETITIVE LANDSCAPE

E-commerce impact in sportswear

Sportswear is a large and growing segment of retail in the UAE and around the world. The popularity of e-commerce continued to increase within sportswear in 2019, as consumers looked for products online before buying or deciding to buy online for a more competitive price then in stores.

International brands dominate sportswear in the United Arab Emirates

Among the leading sportswear brands in 2019 are adidas, Nike, Under Armour and Reebok. Strong and innovative marketing creates strong brand retention in the minds of customers, which helps brands keep up with competition.

Outlook for the future

Consumers seek brands, fit, colours and special designs and like to mix and match their sportswear items for comfort with style, leading to continuous growth in sportswear . Performance sportswear and sports-inspired apparel are the leading category with 3% growth followed by outdoor apparel.

Files are delivered directly into your account within a few minutes of purchase.