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Learn moreFeb 2021
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The involvement of residents participating in sports plays an important role in the growth of sportswear and sports footwear with Dubai and Abu-Dhabi typically hosting a wide range of sports events, from international annual events to leading regional events. As a highly dynamic and cosmopolitan city, Dubai is one of the largest event hubs globally, and a leading destination worldwide for sports tourists such as golf and horse racing.
Sports-inspired apparel and athleisure wear will be the most resilient styles of sportswear in 2020 as consumers looked for comfortable clothing which can be worn around the house while working from home, performing household chores, and enjoying leisure time. These types of clothing are multi-functional and meant that consumers did not need to negotiate on comfort during their increased time at home.
Given the increased unemployment levels, struggles for business owners and general economic instability caused by the pandemic, consumers became price conscious in 2020, seeking out discounts and special promotions for the products they wanted to buy. Brands such as adidas and Reebok typically offered 50% discounts on their leftover stocks during seasonal times of the year, which many consumers took advantage of.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sportswear industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Apparel and Footwear market research database
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.