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Country Report

Sportswear in

Sportswear in the United Arab Emirates

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Suspension of exercise and sports events negatively impacts sales of sportswear

The involvement of residents participating in sports plays an important role in the growth of sportswear and sports footwear with Dubai and Abu-Dhabi typically hosting a wide range of sports events, from international annual events to leading regional events. As a highly dynamic and cosmopolitan city, Dubai is one of the largest event hubs globally, and a leading destination worldwide for sports tourists such as golf and horse racing.

Sports-inspired apparel sees some demand from consumers seeking comfortable clothing to wear around the house

Sports-inspired apparel and athleisure wear will be the most resilient styles of sportswear in 2020 as consumers looked for comfortable clothing which can be worn around the house while working from home, performing household chores, and enjoying leisure time. These types of clothing are multi-functional and meant that consumers did not need to negotiate on comfort during their increased time at home.

Price-sensitive consumers seek special discounts and increasingly turn online

Given the increased unemployment levels, struggles for business owners and general economic instability caused by the pandemic, consumers became price conscious in 2020, seeking out discounts and special promotions for the products they wanted to buy. Brands such as adidas and Reebok typically offered 50% discounts on their leftover stocks during seasonal times of the year, which many consumers took advantage of.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sportswear industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sportswear in United Arab Emirates market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sportswear in United Arab Emirates?
What are the major brands in United Arab Emirates?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

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Sportswear in the United Arab Emirates - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Suspension of exercise and sports events negatively impacts sales of sportswear

Sports-inspired apparel sees some demand from consumers seeking comfortable clothing to wear around the house

Price-sensitive consumers seek special discounts and increasingly turn online

RECOVERY AND OPPORTUNITIES

Sportswear to see increased popularity as gyms reopen and events commence

Sportswear to be influenced by comfort, health, and celebrity trends

Major brands set to maintain strong category hold, though Under Armour will increasingly gain share

CATEGORY DATA

Table 1 Sales of Sportswear by Category: Value 2015-2020
Table 2 Sales of Sportswear by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Sportswear: % Value 2016-2020
Table 4 LBN Brand Shares of Sportswear: % Value 2017-2020
Table 5 Distribution of Sportswear by Format: % Value 2015-2020
Table 6 Forecast Sales of Sportswear by Category: Value 2020-2025
Table 7 Forecast Sales of Sportswear by Category: % Value Growth 2020-2025

Apparel and Footwear in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

Table 8 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 9 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 14 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

Summary 1 Fashion Face Masks Usage, Pricing and Market Sizes in Middle East and Africa – 2020

Megatrends

Country Report

Sportswear in the United Arab Emirates

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Suspension of exercise and sports events negatively impacts sales of sportswear

Sports-inspired apparel sees some demand from consumers seeking comfortable clothing to wear around the house

Price-sensitive consumers seek special discounts and increasingly turn online

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Sportswear in the United Arab Emirates - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Suspension of exercise and sports events negatively impacts sales of sportswear

Sports-inspired apparel sees some demand from consumers seeking comfortable clothing to wear around the house

Price-sensitive consumers seek special discounts and increasingly turn online

RECOVERY AND OPPORTUNITIES

Sportswear to see increased popularity as gyms reopen and events commence

Sportswear to be influenced by comfort, health, and celebrity trends

Major brands set to maintain strong category hold, though Under Armour will increasingly gain share

CATEGORY DATA

Apparel and Footwear in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

DISCLAIMER

SOURCES

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