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Country Report

Sportswear in

Sportswear in Ukraine

13 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growing popularity of sports benefits sportswear

In recent years skyrocketing increases in unit prices drove retail value sales within the category, in particular in 2014 and 2015 when the local currency suffered devaluation. At that time consumers were more concerned about developments such as the Orange Revolution, the loss of Crimea and the start of ATO in eastern regions than sports.

Rising costs of medical care encourage uptake of sports

Apart from overall interest in well-being, sports participants are likely to grow in number at the expense of Ukrainians opting for preventative medication. Rising costs of medicines and medical services will eat into consumer budgets to the extent that participation in sporting activities will be more actively considered as a means to become healthier.

Evolving athleisure trend contributes to healthy demand

The popularity of apparel convenient for casual and street wear was addressed by sportswear convenient not only for professional engagement in sports but also for daily purposes. Sports-inspired apparel and footwear benefited most and wide ranges of these products were available, including collections of fast fashion brands (eg Bershka, Pull & Bear), which appealed strongly to Ukrainian consumers.

COMPETITIVE LANDSCAPE

Global companies establish a strong foothold in sportswear

Global sportswear companies such as adidas Ukraine DP, Delta Sport DP (Nike), New Balance Athletic Shoe Inc, Sportmaster-Ukraina TOV (Columbia) and Puma Ukraina TOV established strong footholds in Ukraine thanks in part to significant marketing support for their brands. Strong consumer loyalty to international sportswear brands was well developed in 2017 and maintained not only by advertisements but also by active sponsorship of diverse sports events.

Innovation important to boosting competitiveness

In future, Ukrainians’ interest in sportswear may be boosted by new product developments that offer added-value features. Technological advancements such as improved quality of fabrics, tactile properties and durability will attract consumers together with evolving high fashion trends, including products for children.

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Samples

Sportswear Sample Report Sportswear Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sportswear industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sportswear in Ukraine market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sportswear in Ukraine?
What are the major brands in Ukraine?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

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Sportswear in Ukraine - Category analysis

HEADLINES

PROSPECTS

Growing popularity of sports benefits sportswear

Rising costs of medical care encourage uptake of sports

Evolving athleisure trend contributes to healthy demand

COMPETITIVE LANDSCAPE

Global companies establish a strong foothold in sportswear

Innovation important to boosting competitiveness

CATEGORY DATA

Table 1 Sales of Sportswear: Value 2012-2017
Table 2 Sales of Sportswear: % Value Growth 2012-2017
Table 3 NBO Company Shares of Sportswear: % Value 2013-2017
Table 4 LBN Brand Shares of Sportswear: % Value 2014-2017
Table 5 Distribution of Sportswear by Format: % Value 2012-2017
Table 6 Forecast Sales of Sportswear: Value 2017-2022
Table 7 Forecast Sales of Sportswear: % Value Growth 2017-2022

Apparel and Footwear in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Consumer confidence rises and revives demand

Higher incomes fuel consumer spending

Apparel and footwear highly fragmented in Ukraine

Internet retailing attracts Ukrainian consumers

Outlook positive for apparel and footwear

MARKET DATA

Table 8 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 9 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 14 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sportswear in Ukraine

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growing popularity of sports benefits sportswear

Rising costs of medical care encourage uptake of sports

Evolving athleisure trend contributes to healthy demand

COMPETITIVE LANDSCAPE

Global companies establish a strong foothold in sportswear

Innovation important to boosting competitiveness

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Sportswear in Ukraine - Category analysis

HEADLINES

PROSPECTS

Growing popularity of sports benefits sportswear

Rising costs of medical care encourage uptake of sports

Evolving athleisure trend contributes to healthy demand

COMPETITIVE LANDSCAPE

Global companies establish a strong foothold in sportswear

Innovation important to boosting competitiveness

CATEGORY DATA

Apparel and Footwear in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Consumer confidence rises and revives demand

Higher incomes fuel consumer spending

Apparel and footwear highly fragmented in Ukraine

Internet retailing attracts Ukrainian consumers

Outlook positive for apparel and footwear

MARKET DATA

DEFINITIONS

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