Thanks to shifting life and work styles since the pandemic, and popular fashion trends, sports apparel and footwear quickly recovered to the pre-COVID-19 (2019) level of value sales by late 2021. Nevertheless, the boom in sportswear has slowed down since early 2022, and this trend is expected to continue over the forecast period.
Driven by consumers’ increasing awareness of sustainability issues and enhanced government regulation, sustainability was a popular topic in sportswear, as well as the wider apparel and footwear industry, even before the pandemic. According to Euromonitor International’s Voice of the Consumer: Lifestyles Survey 2022, consumers are increasingly engaging in environmentally-conscious behaviours and buying from brands that support social issues.
The pandemic spurred a surge in e-commerce, with online sales accounting for 34% of sales of sportswear in the US in 2022, versus 27% in 2019. Although the market is gradually returning to normal, consumers will want to continue to enjoy the convenience of e-commerce and be able to conduct commerce anywhere and at any time.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.See All of Our Definitions
This report originates from Passport, our Sportswear research and analysis database.
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