The economic downturn in Denmark is expected to continue well into 2023 putting pressure on disposable income. Danes will cut back on sportswear purchases as consumers seek to save on expenses.
Competition in the online sportswear category in Denmark is expected to intensify over the forecast period as the big sportswear retailers, Sportmaster, Intersport and Sport24 focus on improving their online presence and service. Competition will intensify between these players and also the major pure play online platforms like Zalando putting pressure on smaller players to develop their omnichannel capabilities and deliver strong customer service if they want to survive.
The health and wellness trend is set to support the category over the forecast period, as more consumers become physically active by going to the gym or take up other forms of exercise and sports. This will continue to support growth in performance apparel and performance footwear, which are set to be the fastest growing categories over the forecast period.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See All of Our DefinitionsThis report originates from Passport, our Sportswear research and analysis database.
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