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Country Report

Sportswear in

Sportswear in Thailand

14 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sales driven by innovative new product launches

Sportswear sales in 2017 were boosted by the ongoing athleisure trend. Although the trend has already peaked, Thai consumers continue to exercise more regularly.

Sports goods stores set to gain ground

Many consumers like to visit sports goods stores for sportswear or a pair of sneakers, with such stores continuing to expand throughout shopping centres in Bangkok and other provinces. While leading stores such as Super Sport, Sports Mall and Sports World gear up to have more store locations nationwide, a number of specific sports footwear retailers are popping up to serve niche demand.

Consumers keen to engage in sport-related activities

As the health and wellness trend continues, Thai consumers will continue to follow a healthy lifestyle by engaging in a wide range of different types of exercise. In addition to more traditional forms of exercise such as running, swimming and fitness, consumers will also look to try new ways of keeping fit.

COMPETITIVE LANDSCAPE

Adidas and Nike maintain leading positions in sportswear

Thanks to strong brand recognition and new innovations, adidas Thailand and Nike continue to lead sales within sportswear in Thailand. Compared to Nike, adidas tends to have a larger consumer base thanks to its offering of classic product designs and limited NMD collections.

Thai Top Sport uses social media influencers as brand ambassadors

Thai Top Sport, an authorised distributor of Reebok, is attempting to keep up with the athleisure trend and stimulate sales by using social media influencers, with the company appointing Lydia Sarunrat Visutthithada as a brand ambassador in 2017. The company introduced its “Be More Human” campaign to inspire consumers to have an appropriate plan for exercise activities.

Domestic players offer stiff competition to international brands

Although international brands dominate sportswear, leading local brands such as Grand Sport, FBT, Body Glove and Warrix are actively competing and gaining sales share. During 2016/17, Body Glove launched a number of new product developments in apparel and employed Janie Tienphosuwan as a brand ambassador.

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Samples

Sportswear Sample Report Sportswear Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sportswear industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sportswear in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sportswear in Thailand?
What are the major brands in Thailand?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

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Sportswear in Thailand - Category analysis

HEADLINES

PROSPECTS

Sales driven by innovative new product launches

Sports goods stores set to gain ground

Consumers keen to engage in sport-related activities

COMPETITIVE LANDSCAPE

Adidas and Nike maintain leading positions in sportswear

Thai Top Sport uses social media influencers as brand ambassadors

Domestic players offer stiff competition to international brands

CATEGORY DATA

Table 1 Sales of Sportswear: Value 2012-2017
Table 2 Sales of Sportswear: % Value Growth 2012-2017
Table 3 NBO Company Shares of Sportswear: % Value 2013-2017
Table 4 LBN Brand Shares of Sportswear: % Value 2014-2017
Table 5 Distribution of Sportswear by Format: % Value 2012-2017
Table 6 Forecast Sales of Sportswear: Value 2017-2022
Table 7 Forecast Sales of Sportswear: % Value Growth 2017-2022

Apparel and Footwear in Thailand - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear impacted by death of King Bhumibol Adulyadej

Athleisure trend continues to fuel apparel and footwear sales

Local and international brands competing intensively

Digitalised lifestyle promotes greater online penetration

Optimistic performance promising for apparel and footwear

MARKET DATA

Table 8 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 9 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 14 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sportswear in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sales driven by innovative new product launches

Sports goods stores set to gain ground

Consumers keen to engage in sport-related activities

COMPETITIVE LANDSCAPE

Adidas and Nike maintain leading positions in sportswear

Thai Top Sport uses social media influencers as brand ambassadors

Domestic players offer stiff competition to international brands

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Sportswear in Thailand - Category analysis

HEADLINES

PROSPECTS

Sales driven by innovative new product launches

Sports goods stores set to gain ground

Consumers keen to engage in sport-related activities

COMPETITIVE LANDSCAPE

Adidas and Nike maintain leading positions in sportswear

Thai Top Sport uses social media influencers as brand ambassadors

Domestic players offer stiff competition to international brands

CATEGORY DATA

Apparel and Footwear in Thailand - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear impacted by death of King Bhumibol Adulyadej

Athleisure trend continues to fuel apparel and footwear sales

Local and international brands competing intensively

Digitalised lifestyle promotes greater online penetration

Optimistic performance promising for apparel and footwear

MARKET DATA

DEFINITIONS

SOURCES

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