It is expected that the competition within sportswear will continue to grow as more brands are attracted to its growing appeal. Rising stars within sportswear include brands such as Saucony, Hoka, and Kailas.
With sportswear becoming an increasingly attractive area, it is likely that the competition will become more aggressive over the forecast period as players fight for share. Brands will likely look for ways to stand out from their competitors such as by collaborating with businesses and personalities both from within and outside the field of sport and fitness, with this being a popular way to draw in a new audience.
While it is not likely to have a big influence on demand, the sustainability trend is also likely to feature in sportswear over the forecast period as businesses take a more proactive approach to reducing their carbon footprint. This is being driven in part by government pressures as part of global emission targets, but also by a desire to present a more ethical image.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.See All of Our Definitions
This report originates from Passport, our Sportswear research and analysis database.
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