Sportswear is expected to continue to see positive growth throughout the forecast period although sales development is set to stabilise and steadily slow down. Sportwear items will continue to appeal to Italian consumers who are increasingly opting for comfortable and functional clothes and footwear for their everyday outfits and turning to sportswear brands that offer style and suitability for busy and active lifestyles.
More and more consumers are expected to join the exercise trend as they increasingly associate health and wellness with fitness. Sportswear will continue to profit most from the rising number of Italian consumers, young and older, participating in sports and other forms of outdoor exercise.
Sportswear brands are set to increasingly reach consumers directly with their own dedicated brand outlet stores in a bid to strengthen brand identity and increase consumer engagement with brands. New openings are increasingly attractive and focus on providing exclusive, personalised and digital experiences, aiming to integrate store-based retailing with e-commerce.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See All of Our DefinitionsThis report originates from Passport, our Sportswear research and analysis database.
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