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Country Report

Sportswear in

Sportswear in Italy

15 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increasing participation in sport and the athleisure style drive sales

As men are increasingly judged by their appearance, it will become increasingly more important for them to maintain a healthy, well-trained body. Physical exercise is becoming a status symbol for men, and training for specific sporting events such as Iron Man or a marathon are popular leisure activities – running is set to continue to boom.

Sports-inspired footwear is set to register the best performance

Sports-inspired footwear will perform slightly better than the other categories in the forecast period. Performance apparel is another strong category, which will progress only marginally slower than its sports-inspired counterpart.

The line between sports-inspired apparel and fashionwear is blurring

Over the forecast period, the line between sports-inspired apparel and fashionwear will become more blurred. Like H&M by Hennes & Mauritz Srl, Zara from Industria de Diseño Textil SA and OVS across 2014 and 2015, more and more manufacturers of fashionwear will enter sportswear, given the growth potential of this category.

COMPETITIVE LANDSCAPE

Nike and adidas lead sales

2017 was a very good year for adidas in Italy. Even though the national football team did not win the European Championships in France in 2016, adidas shirts in the style of the national team were in strong demand.

Decathlon continues to boom in Italy

Chained retailers such as Decathlon and Maxi Sport offer wide ranges of products under various brands and private label, while the mono-brand outlets of adidas attract consumers with innovation, style and good-quality items. Decathlon is present in sports such as padel and triathlon where there is a high number of participants, but also in other niche sports that require specific clothing.

Manufacturers will create more opportunities to wear sports apparel

The leading sportswear companies in particular are expected to try to enhance their sales potential by creating more opportunities to wear their products. For one, they are predicted to enhance their portfolios so as to cater for more individual consumer needs and focus on previously neglected consumer groups, such as women, and on sports mostly practised by women.

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Sportswear Sample Report Sportswear Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sportswear industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sportswear in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sportswear in Italy?
What are the major brands in Italy?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

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Sportswear in Italy - Category analysis

HEADLINES

PROSPECTS

Increasing participation in sport and the athleisure style drive sales

Sports-inspired footwear is set to register the best performance

The line between sports-inspired apparel and fashionwear is blurring

COMPETITIVE LANDSCAPE

Nike and adidas lead sales

Decathlon continues to boom in Italy

Manufacturers will create more opportunities to wear sports apparel

CATEGORY DATA

Table 1 Sales of Sportswear: Value 2012-2017
Table 2 Sales of Sportswear: % Value Growth 2012-2017
Table 3 NBO Company Shares of Sportswear: % Value 2013-2017
Table 4 LBN Brand Shares of Sportswear: % Value 2014-2017
Table 5 Distribution of Sportswear by Format: % Value 2012-2017
Table 6 Forecast Sales of Sportswear: Value 2017-2022
Table 7 Forecast Sales of Sportswear: % Value Growth 2017-2022

Apparel and Footwear in Italy - Industry Overview

EXECUTIVE SUMMARY

Value sales continue to decline in Italian apparel and footwear

Athleisure, recycled clothing, “Made in Italy” artisanal production and customisation all gain ground

The competitive environment is evolving fast, due to changing consumer patterns

Internet retailing will maintain dynamic growth

Apparel and footwear is likely to lose sales over the forecast period

MARKET DATA

Table 8 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 9 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 14 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sportswear in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Increasing participation in sport and the athleisure style drive sales

Sports-inspired footwear is set to register the best performance

The line between sports-inspired apparel and fashionwear is blurring

COMPETITIVE LANDSCAPE

Nike and adidas lead sales

Decathlon continues to boom in Italy

Manufacturers will create more opportunities to wear sports apparel

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Sportswear in Italy - Category analysis

HEADLINES

PROSPECTS

Increasing participation in sport and the athleisure style drive sales

Sports-inspired footwear is set to register the best performance

The line between sports-inspired apparel and fashionwear is blurring

COMPETITIVE LANDSCAPE

Nike and adidas lead sales

Decathlon continues to boom in Italy

Manufacturers will create more opportunities to wear sports apparel

CATEGORY DATA

Apparel and Footwear in Italy - Industry Overview

EXECUTIVE SUMMARY

Value sales continue to decline in Italian apparel and footwear

Athleisure, recycled clothing, “Made in Italy” artisanal production and customisation all gain ground

The competitive environment is evolving fast, due to changing consumer patterns

Internet retailing will maintain dynamic growth

Apparel and footwear is likely to lose sales over the forecast period

MARKET DATA

DEFINITIONS

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