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Learn more14 pages, Feb 2018
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As active lifestyles become more popular, an increasing number of women participate in physical activities, boosting growth of women’s sportswear in Canada. The growth of women’s sportswear started outpacing that of men’s, presenting massive opportunities for many sportswear brands.
Performance apparel and footwear outperformed other categories in sportswear in 2017 as consumers became more sophisticated about their workout outfits. Since consumers participate in physical activities more often, they increasingly demand higher-end apparel and footwear to help them achieve better performance results.
Fashion became key in sportswear where many consumers nowadays place importance on style rather than (or as well as) function. Combining style with versatility and high performance was a major area of focus for traditional sportswear brands.
Nike and adidas remained the two most influential brands in sportswear in Canada in 2017. Their strong position was supported by well-established brand names, constant innovation and technological improvement as well as strong financial resources to increase marketing spend.
The sportswear category became crowded, with many fashion apparel players looking to gain brand value share from traditional players. Fast fashion retailers, including Forever 21 and H&M, started to tap into sportswear with more affordable and trend-led activewear, targeting consumers seeking both fashion and value.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in Canada with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sportswear industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sportswear in Canada market research report includes:
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This industry report originates from Passport, our Apparel and Footwear market research database
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.