Robust retail value (constant 2022 prices) growth is expected in all sportswear categories over the forecast period. The athleisure trend is set to continue to burgeon, with more casual and sports-inspired clothing and footwear becoming increasingly acceptable inside and outside the workplace, for example.
Footwear provides sportwear brands with an opportunity for expansion as brands can leverage their positioning and sales channels to launch footwear. For example, Canadian sportswear brand Lululemon launched a new line of women’s footwear in 2022.
Despite the adoption of e-commerce by brand owners, retailers and consumers, the in-store experience remains critical for players’ omnichannel strategies, as product showcases and to demonstrate brand image and values directly to consumers. Physical stores also enable consumers to “touch and feel” and try on products before purchasing, which is especially important for sportswear with high performance fabrics as well as innovations in footwear.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.See All of Our Definitions
This report originates from Passport, our Sportswear research and analysis database.
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