It is expected that sportswear will see dynamic current value growth throughout the forecast period, with growth largely driven by health and wellness trends. Such trends and a more general interest in fitness have gathered pace in light of the COVID-19 pandemic and are leading many more consumers to partake in sporting activities more often, therefore generating further demand for sportswear.
In response to the COVID-19 pandemic e-commerce gained notable value share in sportswear in Romania and this is set to continue over the forecast period. Due to the temporary closure of apparel and footwear specialist retailers, consumers who wanted to continue purchasing sportswear had no choice but to do so via e-commerce.
In 2020 and 2021 there were international supply shortages, which are expected to continue over the forecast period. This problem, however, is likely to apply more to sports equipment, especially those products with big volumes, in response to the raw materials crisis and bottlenecks in the supply chain.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.See All of Our Definitions
This report originates from Passport, our Sportswear research and analysis database.
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