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Country Report

Sportswear in

Sportswear in Romania

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Sportswear witnesses declining current value sales, however significantly less compared to other product areas

In response to the COVID-19 pandemic, sportswear will see declining current value sales in 2020 overall. However, compared to other product areas within apparel and footwear, sportswear will be one of the least impacted ones, driven by the increased interest of practicing sports during the pandemic.

Working out from home and outdoor sports such as hiking become more popular amidst the pandemic

During the pandemic, there has been a growing trend of consumers working out from home in order to stay fit, seeing as gyms were closed during lockdown. With limited equipment or space at home, many consumers have turned to workout videos on YouTube that require no specialised equipment.

Decathlon continues to lead sportswear thanks to lower priced products

Decathlon (by Rouma Sport Distribution) rapidly established itself as the leader in sportswear in Romania after its entry to the country at the beginning of the review period. Its extensive expansion, combined with strong marketing of its private label lines, raised consumer awareness of Decathlon.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sportswear industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sportswear in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sportswear in Romania?
What are the major brands in Romania?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

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Sportswear in Romania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sportswear witnesses declining current value sales, however significantly less compared to other product areas

Working out from home and outdoor sports such as hiking become more popular amidst the pandemic

Decathlon continues to lead sportswear thanks to lower priced products

RECOVERY AND OPPORTUNITIES

Sportswear recovers rapidly as consumers are keen to get back into shape post pandemic

Demand for outdoor sportswear heavily relies on the prolonging of travel restrictions

E-commerce continues to gather pace as consumers prefer its convenience

CATEGORY DATA

Table 1 Sales of Sportswear by Category: Value 2015-2020
Table 2 Sales of Sportswear by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Sportswear: % Value 2016-2020
Table 4 LBN Brand Shares of Sportswear: % Value 2017-2020
Table 5 Distribution of Sportswear by Format: % Value 2015-2020
Table 6 Forecast Sales of Sportswear by Category: Value 2020-2025
Table 7 Forecast Sales of Sportswear by Category: % Value Growth 2020-2025

Apparel and Footwear in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

Table 8 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 9 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 14 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

Summary Fashionn Face Masks Usage, Pricing and Market Sizes in Eastern Europe – 2020

Megatrends

Country Report

Sportswear in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Sportswear witnesses declining current value sales, however significantly less compared to other product areas

Working out from home and outdoor sports such as hiking become more popular amidst the pandemic

Decathlon continues to lead sportswear thanks to lower priced products

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Sportswear in Romania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sportswear witnesses declining current value sales, however significantly less compared to other product areas

Working out from home and outdoor sports such as hiking become more popular amidst the pandemic

Decathlon continues to lead sportswear thanks to lower priced products

RECOVERY AND OPPORTUNITIES

Sportswear recovers rapidly as consumers are keen to get back into shape post pandemic

Demand for outdoor sportswear heavily relies on the prolonging of travel restrictions

E-commerce continues to gather pace as consumers prefer its convenience

CATEGORY DATA

Apparel and Footwear in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

DISCLAIMER

SOURCES

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