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Country Report

Sportswear in

Sportswear in Romania

15 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Healthy lifestyles and social responsibility boost sales of sportswear

The double-digit current value growth in sportswear in 2018 was sustained by the healthy living trend. The increasing popularity of having a balance between life and work, exercising and eating healthily, can be seen in the growing number of gym subscriptions and people running in parks.

The focus of fast fashion on sportswear raises consumers’ awareness

The penetration of fast fashion into sportswear increased consumer awareness of such apparel and footwear. Not only did such products become more available due to the expansion of fast fashion outlets, but their price positioning made sportswear more accessible to consumers who could not afford to buy popular brands such as Nike or adidas.

Growth in outdoor apparel is sustained by the popularity of skate parks

In the context of urbanisation in Romania, a very popular outdoor activity amongst generation Z in big cities has become gathering in skate parks. In the review period, and very visible in 2018, the importance and popularity of skate parks continued growing and created room for a niche but fast-growing apparel category, outdoor apparel.

COMPETITIVE LANDSCAPE

Decathlon’s expansion boosts its sales

In the review period, Decathlon (from Rouma Sport Distribution) established itself as the leader in sportswear in Romania. Its extensive expansion, combined with the intensive marketing of its private label lines, raised consumers’ awareness of Decathlon.

Internet retailing supports the positions of Nike and adidas

As big companies such as Decathlon are focusing their marketing activities on promoting their private label lines, the share of well-known brands is suffering. The most affected brands are adidas and Nike, which are seen as high-priced products by a significant number of consumers.

The growth of fast fashion in sportswear in the forecast period

In the coming five years, the diversity offered by fast fashion retailers and the comfort of fast fashion sportswear collections are expected to continue raising consumers’ awareness of sportswear and drive sales. The prices of such products are also accessible to consumers, and their widening availability across the country will contribute to growth.

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Samples

Sportswear Sample Report Sportswear Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sportswear industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sportswear in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sportswear in Romania?
What are the major brands in Romania?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

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Sportswear in Romania - Category analysis

HEADLINES

PROSPECTS

Healthy lifestyles and social responsibility boost sales of sportswear

The focus of fast fashion on sportswear raises consumers’ awareness

Growth in outdoor apparel is sustained by the popularity of skate parks

COMPETITIVE LANDSCAPE

Decathlon’s expansion boosts its sales

Internet retailing supports the positions of Nike and adidas

The growth of fast fashion in sportswear in the forecast period

CATEGORY DATA

Table 1 Sales of Sportswear by Category: Value 2013-2018
Table 2 Sales of Sportswear by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sportswear: % Value 2014-2018
Table 4 LBN Brand Shares of Sportswear: % Value 2015-2018
Table 5 Distribution of Sportswear by Format: % Value 2013-2018
Table 6 Forecast Sales of Sportswear by Category: Value 2018-2023
Table 7 Forecast Sales of Sportswear by Category: % Value Growth 2018-2023

Apparel and Footwear in Romania - Industry Overview

EXECUTIVE SUMMARY

Sales of apparel and footwear remain dynamic

Increasing disposable incomes and internet retailing sustain development

Fast fashion retailers remain in the top positions in value terms

Sales of apparel and footwear are boosted by social media

Unstable political environment offsets the development of apparel and footwear

MARKET DATA

Table 8 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 9 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 14 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Sportswear in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Healthy lifestyles and social responsibility boost sales of sportswear

The focus of fast fashion on sportswear raises consumers’ awareness

Growth in outdoor apparel is sustained by the popularity of skate parks

COMPETITIVE LANDSCAPE

Decathlon’s expansion boosts its sales

Internet retailing supports the positions of Nike and adidas

The growth of fast fashion in sportswear in the forecast period

Samples

Overview

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Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Sportswear in Romania - Category analysis

HEADLINES

PROSPECTS

Healthy lifestyles and social responsibility boost sales of sportswear

The focus of fast fashion on sportswear raises consumers’ awareness

Growth in outdoor apparel is sustained by the popularity of skate parks

COMPETITIVE LANDSCAPE

Decathlon’s expansion boosts its sales

Internet retailing supports the positions of Nike and adidas

The growth of fast fashion in sportswear in the forecast period

CATEGORY DATA

Apparel and Footwear in Romania - Industry Overview

EXECUTIVE SUMMARY

Sales of apparel and footwear remain dynamic

Increasing disposable incomes and internet retailing sustain development

Fast fashion retailers remain in the top positions in value terms

Sales of apparel and footwear are boosted by social media

Unstable political environment offsets the development of apparel and footwear

MARKET DATA

DEFINITIONS

SOURCES

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