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Learn moreFeb 2021
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In response to the COVID-19 pandemic, sportswear will see declining current value sales in 2020 overall. However, compared to other product areas within apparel and footwear, sportswear will be one of the least impacted ones, driven by the increased interest of practicing sports during the pandemic.
During the pandemic, there has been a growing trend of consumers working out from home in order to stay fit, seeing as gyms were closed during lockdown. With limited equipment or space at home, many consumers have turned to workout videos on YouTube that require no specialised equipment.
Decathlon (by Rouma Sport Distribution) rapidly established itself as the leader in sportswear in Romania after its entry to the country at the beginning of the review period. Its extensive expansion, combined with strong marketing of its private label lines, raised consumer awareness of Decathlon.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sportswear industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sportswear in Romania market research report includes:
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This industry report originates from Passport, our Apparel and Footwear market research database
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.