Sportswear is set to continue growing strongly over the forecast period, given the large untapped potential of the category. Currently, only 7-8% of the population engage in sports activities at least once a week, far behind the European average.
Since the Romanian consumer will be more educated, brands associated with modern design and quality will gain more ground in the coming years. Premiumisation will also be supported by the rising availability of top brands.
E-commerce is likely to continue to grow rapidly over the forecast period, as Romanians are making a habit of shopping online. Retailers such as Zalando, SportGuru and AlpinExpe will attract more consumers since they will also offer increasingly attractive product portfolios.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.See All of Our Definitions
This report originates from Passport, our Sportswear research and analysis database.
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