Sportswear in India

PROSPECTS

Growth of athleisure clothing set to continue

As fashions change, consumers have become open to the idea of comfortable clothing which offers attributes such as being stretchable and breathable. This can be seen in the fact that more and more workplaces are allowing casual wear, with people now being seen walking to work in a hoodie or other athletic apparel.

Internet retailing continuing to grow as a distribution channel

Traditionally, specialist stores selling sports goods was the biggest distribution channel for sportswear. However, as internet retailing has continued to penetrate the Indian market through e-commerce platforms such as Amazon, Flipkart and Myntra, this channel is expected to gain a strong share of sales over the forecast period.

Young people driving demand for sportswear

Sportswear offers further strong growth potential in India as it is still far from being a mature category. In addition, the fact that more than 50% of the country’s 1.

COMPETITIVE LANDSCAPE

adidas India Marketing remains the leading player in sportswear

Backed by a strong global brand image and supply chain, adidas remained the leading player in sportswear in India in 2018. The company’s position can also be attributed to the fact that it offers a wide range of both sports apparel and footwear.

Global players continue to maintain their strong positions

Global players such as adidas India Marketing, Puma Sports India and Nike India continued to hold some of the leading positions in sportswear in 2018. Endorsements from leading athletes and teams, backed by global supply chains which enable them to manufacture products at competitive prices, and a strong brand positioning have resulted in these players gaining a solid presence in sportswear in India.

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