Sportswear in India

PROSPECTS

Women comprise the new growth consumer group in sportswear

Women are now being tapped by sports brands and are proving to be the new growth consumer group. This is largely because previously women were not very active in joining fitness centres or gyms as they were not keen to lift weights in a gym to avoid becoming muscular.

Children’s sportswear to experience growth

Children are another group to have garnered increasing attention by sportswear companies in 2019. As the culture of sports gains momentum in the country backed by the healthy living trend, parents want their children to be involved in physical activities to help them achieve all round skills.

Athleisure remains a popular trend

Athleisure continued to gain further prominence in India in 2019. Consumers are now open to the idea of wearing comfortable fabric and styles daily, even to work.

COMPETITIVE LANDSCAPE

In 2019 adidas India Marketing Pvt Ltd retains lead in sportswear

During 2019, adidas India Marketing Pvt Ltd retained its leadership position in India. The company is closely contested by Puma Sports India Pvt Ltd for the position.

New foreign players continue to enter India

The attractiveness of the Indian market for sportswear continued in 2019. Major brands that have opened stores or have announced their entry in India include Chinese sportswear player Xtep, which opened stores in Bengaluru and which has plans to further expand in other major cities in the country.

Premium specialist Go Sport enters India

Lulu Group International launched the French multi-sport brand Go Sport in India through its retail arm Tablez. The company has opened two outlets, one in Mumbai and the other in Bengaluru.

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