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Country Report

Sportswear in

Sportswear in Chile

14 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increasing participation in large sporting events increases sales of sportswear

During the review period, there was an increase in the number of sporting events, such as marathons, triathlons, ironman, among others which occurred in Santiago and the regions. These events are organised by public entities such as the National Sports Institute (IND), as well as by private organisations and sportswear companies.

Participation in specific sporting activities boosts sales of performance and outdoor apparel and footwear

Along with the increase in the participation of massive sporting events, there has also been an increase in participation in more specific sporting activities. This explains the increase in participation of Chilean consumers in various dance groups, private football leagues, trekking groups, mountaineering groups, among other activities.

Counterfeiting is not a strong issue in Chile

Local consumers are more likely to pay for original products due to low prices and seasonal discounting events as well as the kudos of owning an original branded product. However, there are certain areas in Santiago, such as the Persian market, known as "Persa Bio-Bio", where consumers can find a variety of counterfeit items such as t-shirts, shoes, coats, among others.

COMPETITIVE LANDSCAPE

Sponsorship of football teams remains successful strategy to boost sales

A successful strategy to increase sales and gain visibility remains the sponsorship of the main football teams in the country. adidas, the leading sportswear player, is the main sponsor of Universidad de Chile, while Under Armour has been the sponsor of Colo-Colo since 2013, which together with the good reputation of the brand has allowed it to quickly increase its value share.

Rapid growth of Comercial Madison due to outdoor brands

Comercial Madison rapidly gained value share during the review period. This company has made a name in Chilean apparel through the representation of several internationally outstanding brands, including The North Face, Mammut and Marmot, which are all present in the outdoor category.

Non-specialised sports brands are set to intensify competition

Competition from non-specialised sports brands is also set to grow over the coming years as an increasing number of companies will invest in sports collections. Consumers, particularly women, look for designer as well as functional apparel at reasonable prices, and it is in this area where non-specialised sports brands are expected to find space to grow.

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Samples

Sportswear Sample Report Sportswear Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sportswear industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sportswear in Chile market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sportswear in Chile?
What are the major brands in Chile?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

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Sportswear in Chile - Category analysis

HEADLINES

PROSPECTS

Increasing participation in large sporting events increases sales of sportswear

Participation in specific sporting activities boosts sales of performance and outdoor apparel and footwear

Counterfeiting is not a strong issue in Chile

COMPETITIVE LANDSCAPE

Sponsorship of football teams remains successful strategy to boost sales

Rapid growth of Comercial Madison due to outdoor brands

Non-specialised sports brands are set to intensify competition

CATEGORY DATA

Table 1 Sales of Sportswear: Value 2012-2017
Table 2 Sales of Sportswear: % Value Growth 2012-2017
Table 3 NBO Company Shares of Sportswear: % Value 2013-2017
Table 4 LBN Brand Shares of Sportswear: % Value 2014-2017
Table 5 Distribution of Sportswear by Format: % Value 2012-2017
Table 6 Forecast Sales of Sportswear: Value 2017-2022
Table 7 Forecast Sales of Sportswear: % Value Growth 2017-2022

Apparel and Footwear in Chile - Industry Overview

EXECUTIVE SUMMARY

New brands and online sales boost apparel and footwear sales in Chile

Department stores and apparel and footwear specialist retailers are preferred distribution channels

International and fast-fashion brands increase competition

Internet retailing gains in importance

Stable volume, lower margins

MARKET DATA

Table 8 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 9 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 14 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sportswear in Chile

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Increasing participation in large sporting events increases sales of sportswear

Participation in specific sporting activities boosts sales of performance and outdoor apparel and footwear

Counterfeiting is not a strong issue in Chile

COMPETITIVE LANDSCAPE

Sponsorship of football teams remains successful strategy to boost sales

Rapid growth of Comercial Madison due to outdoor brands

Non-specialised sports brands are set to intensify competition

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Sportswear in Chile - Category analysis

HEADLINES

PROSPECTS

Increasing participation in large sporting events increases sales of sportswear

Participation in specific sporting activities boosts sales of performance and outdoor apparel and footwear

Counterfeiting is not a strong issue in Chile

COMPETITIVE LANDSCAPE

Sponsorship of football teams remains successful strategy to boost sales

Rapid growth of Comercial Madison due to outdoor brands

Non-specialised sports brands are set to intensify competition

CATEGORY DATA

Apparel and Footwear in Chile - Industry Overview

EXECUTIVE SUMMARY

New brands and online sales boost apparel and footwear sales in Chile

Department stores and apparel and footwear specialist retailers are preferred distribution channels

International and fast-fashion brands increase competition

Internet retailing gains in importance

Stable volume, lower margins

MARKET DATA

DEFINITIONS

SOURCES

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