Sportswear saw a decline in current value terms in 2020. This decline in demand occurred primarily in the first two quarters of the year during the lockdown when retail stores and gyms were closed and curfew was in place which discouraged consumers from shopping for sportswear.
The health and fitness industry is growing in Egypt, with an increasing number of Egyptians striving to not only attain their optimal weight, but also seeking to shape, build and tone their bodies. Globalisation has led to hundreds of thousands of Egyptians previously unfamiliar with health and fitness regimes to seek out international fitness programmes, as well as health and dietary plans.
Thanks to its wide portfolio of sportswear brands, Ra Sport Co maintained its lead of sportswear in value terms in 2020, albeit with a lower value share than that of 2019. Ra Sport is the number one Egyptian retail company with a firm structure running 13 of the most important sports brands, and more than 90 outlets.
Sportswear is expected to witness a recovery in 2021 in current value terms as the economy stabilises after the IMF approved a 12 month Stand-By-Arrangement in July 2020 that aims to help Egypt cope with challenges COVID-19 engendered. Companies are anticipated to continue to offer promotions and discounts to encourage purchases.
Sportswear is expected to see continued growth in Egypt over the forecast period due to increased awareness arising from social media coverage. This is encouraging an increasing number of people to adopt healthier lifestyles and engage in sporting activities, particularly the youth segment.
The pandemic has generated further momentum for the already rapidly growing e-commerce channel in sportswear in Egypt. This is due to its high degree of convenience, wide reach, and the variety of products on offer.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Sportswear research and analysis database.
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