Sportswear will register moderate constant value growth over the forecast period. The performance will likely improve later in the forecast period, if inflation comes under control.
General increasing interest in healthier lifestyles can be expected to strengthen demand for sportswear throughout the forecast period. While brick-and-mortar will continue to account for the majority of value sales, online channels will drive significant growth and will give consumers access to more brands.
Several initiatives were launched by the Egyptian government to support local manufacturers in the garment industry, including helping them with digital transformation. This should boost local brands over the forecast period, particularly if inflation remains high, and as a result many imported brand will be out of reach for many local consumers.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.See All of Our Definitions
This report originates from Passport, our Sportswear research and analysis database.
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