While the dynamics of e-commerce will be partially maintained over the forecast period, with sales remaining significantly higher compared to 2019, a large portion of consumers will seek a combined online and physical store experience. An omnichannel approach is set to be the new retail format in sportswear over the forecast period.
The competition between the two leading multinational brands is set to become fiercer over the forecast period, with the gap between the players decreasing. In this highly competitive landscape, there is little room for other brands to gain share; although, within performance apparel and footwear, the share of niche players, including Hoka One One and Saucony, is expected to grow.
The athleisure trend is set to continue driving growth and shape the landscape in apparel and footwear, giving a boost to sportswear brands sales. Fast fashion retailers such as Zara, H&M, Pink Woman will also expand their sportswear collections to align with the shift towards sport-inspired clothing and footwear.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.See All of Our Definitions
This report originates from Passport, our Sportswear research and analysis database.
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