The Saudi Arabian Government has stated its intention to place sport and entertainment at the heart of its Vision 2030 strategy, which also aims to bring 100 million visitors to the Kingdom by 2030. The Kingdom has been investing heavily in hosting major sports events both to attract foreign visitors but also to inspire locals to become more active and to increase their participation in sport and fitness.
While more consumers are likely to become active over the forecast period, demand for sportswear is also likely to continue benefiting from its use in non-sporting settings, with this becoming increasingly prominent in the Saudi Arabian market. Technological innovations in fabrics, the trend towards sports-inspired aesthetics, and the body-positive movement have been fundamental to the success of sportswear brands in expanding beyond use in a sport and fitness environment into everyday life.
Consumers in Saudi Arabia are known to be tech-savvy and are constantly looking to explore new technologies and new innovations and this is likely to influence their shopping behaviour over the forecast period. While sports goods stores and apparel and footwear specialist retailers will likely continue to play a key role in the distribution of sportswear, consumers are expected to increasingly shop online in order to access the best deals.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.See All of Our Definitions
This report originates from Passport, our Sportswear research and analysis database.
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