Sportswear in Saudi Arabia

PROSPECTS

A shift towards active lifestyles

Efforts by the government to improve the quality of life in Saudi Arabia are quickly changing the way people view fitness and wellbeing. Several initiatives by the government, such as building walking tracks and general fitness facilities, are supporting the growth of sportswear in Saudi Arabia.

Social media exposure

Consumers in Saudi Arabia are very tech-savvy and up to date with the latest trends and styles in both casualwear and sportswear. The latest trending styles and new launches influence the tastes and preferences of consumers.

Women’s empowerment works in favour of women’s sportswear

As the number of health clubs for women continues to grow, the demand for women’s sportswear is also on the rise. The last few years saw the opening of premium health clubs exclusively for women, and this trend continues to grow as international chains such as Fitness First and Fitness Time continue to expand across the Kingdom.

COMPETITIVE LANDSCAPE

adidas Group continues to lead

Sportswear continued to be led by adidas Group in 2018, as it remains a popular choice amongst consumers. The brand’s strong presence in the Kingdom and its international reputation make it a favourite amongst Saudis.

Internet retailing is on the rise

Internet sales of sportswear saw significant growth in 2018, as consumers shifted towards more convenient ways of buying. Consumers now have the option of buying sportswear from several websites, such as 6th Street, Namshi, souq.

International brands dominate

International brands such as adidas, Nike, Reebok and Puma continue to dominate and remain popular in the Kingdom. Consumers in Saudi Arabia are generally very brand-conscious, and the same applies in their choice of sportswear.

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