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Country Report

Sportswear in

Sportswear in Saudi Arabia

14 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sportswear to record growth

Sedentary lifestyles in Saudi Arabia keep sales of sportswear low; however, with Vision 2030 and the government’s plan to increase the proportion of the population exercising weekly from 13% to 40%, sales of sportswear may grow significantly over the forecast period.

Passive lifestyles prevail

Healthy lifestyle habits, although not common, are developing amongst the youth, which is due to rising obesity and consequently growing awareness of healthy lifestyles. Gym memberships are rising and the government is developing family parks/walking tracks to boost physical activity; however, the harsh climate in Saudi Arabia limits outdoor physical activity.

Sports footwear gaining popularity in the kingdom

Men and women alike are increasingly investing in sports footwear. The preference of sports footwear as work footwear by younger consumers is boosting sales of sports footwear.

COMPETITIVE LANDSCAPE

adidas Group continues to lead

Sportswear continued to be led by adidas Group in 2017 due to its strong presence in the kingdom and its international reputation, Moreover, an expanding number of retailers sold its products in the country. Like other companies, it was negatively impacted by the economic situation and consumers’ decreasing purchasing power; however, growth rates are expected to rise again due to government economic plans.

Online sales on the rise

Internet sales recorded significant growth in 2017, but still accounted for a low value share. With reduced purchasing power, consumers are looking for discounts when purchasing.

International brands dominate sales

Consumers in the kingdom are brand-conscious and prefer international brands, evidenced by the leading shares for brands such as adidas, Nike, Reebok and Puma.

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Samples

Sportswear Sample Report Sportswear Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sportswear industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sportswear in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sportswear in Saudi Arabia?
What are the major brands in Saudi Arabia?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

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Sportswear in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Sportswear to record growth

Passive lifestyles prevail

Sports footwear gaining popularity in the kingdom

COMPETITIVE LANDSCAPE

adidas Group continues to lead

Online sales on the rise

International brands dominate sales

CATEGORY DATA

Table 1 Sales of Sportswear: Value 2012-2017
Table 2 Sales of Sportswear: % Value Growth 2012-2017
Table 3 NBO Company Shares of Sportswear: % Value 2013-2017
Table 4 LBN Brand Shares of Sportswear: % Value 2014-2017
Table 5 Distribution of Sportswear by Format: % Value 2012-2017
Table 6 Forecast Sales of Sportswear: Value 2017-2022
Table 7 Forecast Sales of Sportswear: % Value Growth 2017-2022

Apparel and Footwear in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Economic reform a setback for apparel and footwear brands?

Changing consumer shopping behaviour and overlapping peak seasons affect sales

Shopping centres in Saudi Arabia

Internet retailing continues to develop

Vision 2030 – economic reform can boost sales of international brands

MARKET DATA

Table 8 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 9 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 14 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sportswear in Saudi Arabia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sportswear to record growth

Passive lifestyles prevail

Sports footwear gaining popularity in the kingdom

COMPETITIVE LANDSCAPE

adidas Group continues to lead

Online sales on the rise

International brands dominate sales

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Sportswear in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Sportswear to record growth

Passive lifestyles prevail

Sports footwear gaining popularity in the kingdom

COMPETITIVE LANDSCAPE

adidas Group continues to lead

Online sales on the rise

International brands dominate sales

CATEGORY DATA

Apparel and Footwear in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Economic reform a setback for apparel and footwear brands?

Changing consumer shopping behaviour and overlapping peak seasons affect sales

Shopping centres in Saudi Arabia

Internet retailing continues to develop

Vision 2030 – economic reform can boost sales of international brands

MARKET DATA

DEFINITIONS

SOURCES

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