Sportswear is set to register solid growth in value terms (at constant 2022 prices) over the forecast period. Sports apparel will likely remain the key driver of sales, generating the lion’s share of value sales throughout the forecast period.
Sports-inspired apparel and footwear will almost certainly remain extremely popular with consumers and should push overall sales of sportswear. Brands including Nike, adidas, Puma, Reebok and New Balance will continue to regularly launch new trainers to generate interest and push sales.
Due to Russia’s war in Ukraine and the many problems attached to the war, including the higher cost of energy and inflation, the focus on sustainability dipped during 2022; however, it is expected that sportswear companies will regain their focus on this issue over the forecast period. Sustainable packaging and materials will likely be a key feature, while manufacturers will likely also look to switch to renewable energy sources.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See All of Our DefinitionsThis report originates from Passport, our Sportswear research and analysis database.
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