Filipino consumers have historically been slow to turn to online shopping for a number of reasons, including concerns about financial security, the large number of unbanked people in the Philippines, issues with delivery and returns, and the lack of opportunities for trying products on before purchasing them. However, the significant disruptions to conventional life caused by the COVID-19 crisis led many to try e-commerce for the first time, with many coming to appreciate the channel’s convenience, capacity to offer easy price comparisons and competitive pricing, and broad product offer.
Athleisure is expected to remain a relevant trend in the forecast period. That being said, athleisure saw a surge in demand during the COVID-19 pandemic as a result of the fact that consumers overwhelmingly switched to working from home.
As life in the Philippines normalises and fully reopens, more people will pursue outdoor sports again as well as organised sports events such as marathons. The growth in participation in regular sport and other forms of physical exercise will be supported by the deep rooted health and wellness trend, which has been reinforced by the experiences of the COVID-19 crisis.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.See All of Our Definitions
This report originates from Passport, our Sportswear research and analysis database.
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