Increasing sales of women’s sports shoes in the Philippines have been influenced by an increasing interest in physical fitness, the fashion for athleisure, the growing influence of social media, and consumers’ growing emphasis on comfort, as well as the overall shift towards an active and empowered lifestyle - which is particularly important for women today. Due to the growing awareness of the importance of fitness and a healthy lifestyle that was amplified by the COVID-19 crisis, more women are engaging in various physical activities, which is driving demand for suitable sports footwear.
Exclusive releases and partnerships have become a notable trend in sports apparel. This has been amplifying consumers’ recognition of sports brands and the presence of such brands in the market, especially as the country has been gaining more milestones in terms of sports.
Revenge categories are those that have been experiencing amplified growth compared with other categories due to the COVID-19 crisis. Included amongst these are fashion, sportswear, make-up and fragrances.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.See All of Our Definitions
This report originates from Passport, our Sportswear research and analysis database.
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