Executive Summary

Apr 2019
PROSPECTS
Classic athletic brands are transforming into lifestyle brands

The rise in sports culture is bringing fitness and lifestyle together. Therefore, sportswear brands are now growing their business to encompass lifestyle.

Social media plays a key role in promoting sportswear

The rise of sports clubs and gyms is helping to reinforce the idea of sportswear as a key component to any training programme. Meanwhile, key opinion leaders (KOL) have an irresistible appeal to mass consumers via social media as well as gyms, with KOL posting selfies after workouts in their stylish performance sportswear.

Classic athletic brands get on the 1990s nostalgia bandwagon

For classic athletic brands trying to strengthen their brand loyalty and attract new consumers, awareness is key. Nostalgia is a driving force in enticing consumers thanks to old-school charm.

COMPETITIVE LANDSCAPE
Nike (China) Inc and adidas Sports (China) Ltd remained leading position

Nike has abandoned a celebrity marketing strategy in China and is instead focusing more on athlete and performance marketing. Nike’s priorities include store innovation, WeChat integration, gamification, localised marketing (particularly relating to marathons) and operational excellence, with this approach paying dividends.

Anta (China) Co Ltd makes another big deal, targeting global high-end sportswear

Performance sportswear and outdoor sportswear have high growth potential in China, considering the ongoing running and gym craze is just the beginning of China’s fitness boom. Sports such as skiing, tennis, surfing and diving that require more professional sportswear are expected to gain in popularity among Chinese consumers.

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Sportswear in China

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sportswear industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sportswear in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sportswear in China?
  • What are the major brands in China?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

Sportswear in China - Category analysis

HEADLINES

PROSPECTS

Classic athletic brands are transforming into lifestyle brands
Social media plays a key role in promoting sportswear
Classic athletic brands get on the 1990s nostalgia bandwagon

COMPETITIVE LANDSCAPE

Nike (China) Inc and adidas Sports (China) Ltd remained leading position
Anta (China) Co Ltd makes another big deal, targeting global high-end sportswear

CATEGORY DATA

Table 1 Sales of Sportswear by Category: Value 2013-2018
Table 2 Sales of Sportswear by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sportswear: % Value 2014-2018
Table 4 LBN Brand Shares of Sportswear: % Value 2015-2018
Table 5 Distribution of Sportswear by Format: % Value 2013-2018
Table 6 Forecast Sales of Sportswear by Category: Value 2018-2023
Table 7 Forecast Sales of Sportswear by Category: % Value Growth 2018-2023

Apparel and Footwear in China - Industry Overview

EXECUTIVE SUMMARY

Healthy growth continues in apparel and footwear in 2018
Fan economy is increasingly important for apparel and footwear
Nike (China) Inc gains share through innovations
Channel innovation is supported by digitalisation
Apparel and footwear will grow steadily over the forecast period

MARKET DATA

Table 8 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 9 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 14 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

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