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Country Report

Sportswear in

Sportswear in China

14 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sportswear consumption upgrading accelerates product segmentation

After years of development, growth in sportswear has accelerated since 2015. Consumption upgrading has led to increased product segmentation, which has also been underpinned by rising household incomes and growing health awareness among local consumers.

Supportive government policies help drive demand for sportswear

A series of supportive government policies, including Several Opinions on Accelerating the Development of Sports Industry to Promote Sports Consumption in 2014 and the National Fitness Program (2016-2020) in 2016 by the State Council, have effectively boosted sales of sportswear and sports equipment. More consumers have started to undertake regular exercise, including retirees, working adults and students, giving rise to more frequent purchases of sportswear.

Innovative distribution helps to attract consumers

More manufacturers have employed innovative distribution strategies to attract more consumers. Li Ning Co Ltd, for example, established a major brand experience store in Shanghai in May 2017, where all the product lines offered by the company are displayed, and consumers can try sports equipment such as a specialised running way with analytical instruments.

COMPETITIVE LANDSCAPE

Chinese sportswear has a relatively concentrated competitive landscape

The top 10 players in sportswear accounted for a substantial share of total retail value sales in China in 2017, reflecting a relatively concentrated competitive landscape. Armed with accumulated sports shopping experience and knowledge, consumers are increasingly sophisticated in their purchasing of sportswear, often favouring branded and upgraded products, and showing a high degree of brand loyalty.

International brands dominate sportswear

Multinational brands, in particular Nike and adidas, dominate sportswear in China. Nike and adidas rank first and second, respectively.

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Sportswear Sample Report Sportswear Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sportswear industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sportswear in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sportswear in China?
What are the major brands in China?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

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Sportswear in China - Category analysis

HEADLINES

PROSPECTS

Sportswear consumption upgrading accelerates product segmentation

Supportive government policies help drive demand for sportswear

Innovative distribution helps to attract consumers

COMPETITIVE LANDSCAPE

Chinese sportswear has a relatively concentrated competitive landscape

International brands dominate sportswear

CATEGORY DATA

Table 1 Sales of Sportswear: Value 2012-2017
Table 2 Sales of Sportswear: % Value Growth 2012-2017
Table 3 NBO Company Shares of Sportswear: % Value 2013-2017
Table 4 LBN Brand Shares of Sportswear: % Value 2014-2017
Table 5 Distribution of Sportswear by Format: % Value 2012-2017
Table 6 Forecast Sales of Sportswear: Value 2017-2022
Table 7 Forecast Sales of Sportswear: % Value Growth 2017-2022

Apparel and Footwear in China - Industry Overview

EXECUTIVE SUMMARY

Recovery in the apparel and footwear market in 2017

Childrenswear enjoys dramatic growth in 2017

Nike (China) Inc maintains its lead in the highly fragmented market

Internet retailing grows robustly in the new digital era

Overall market is anticipated to see steady growth

MARKET DATA

Table 8 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 9 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 14 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sportswear in China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sportswear consumption upgrading accelerates product segmentation

Supportive government policies help drive demand for sportswear

Innovative distribution helps to attract consumers

COMPETITIVE LANDSCAPE

Chinese sportswear has a relatively concentrated competitive landscape

International brands dominate sportswear

Samples

Overview

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Table of Contents

Sportswear in China - Category analysis

HEADLINES

PROSPECTS

Sportswear consumption upgrading accelerates product segmentation

Supportive government policies help drive demand for sportswear

Innovative distribution helps to attract consumers

COMPETITIVE LANDSCAPE

Chinese sportswear has a relatively concentrated competitive landscape

International brands dominate sportswear

CATEGORY DATA

Apparel and Footwear in China - Industry Overview

EXECUTIVE SUMMARY

Recovery in the apparel and footwear market in 2017

Childrenswear enjoys dramatic growth in 2017

Nike (China) Inc maintains its lead in the highly fragmented market

Internet retailing grows robustly in the new digital era

Overall market is anticipated to see steady growth

MARKET DATA

DEFINITIONS

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