Sports footwear is expected to pick up momentum over the next five years, recording a robust single-digit current value CAGR, only a few percentage points lower than that seen in the review period. The increasing population doing sports in China will be key to such strong growth, due to rising health awareness, which was accelerated by the pandemic and by support from the government in terms of policy and facilities.
The popularity of outdoor activities is expected to continue to develop amongst urban dwellers, as the pandemic shows no signs of ending, and consumers have become used to the new normal of occasional outbreaks and lockdowns. While towards the end of 2022 travelling was still under the shadow of the pandemic, consumers now view city-based outdoor activities as an alternative.
Lockdowns in recent years were crucial in driving consumers to online shopping, driving the e-commerce channel to keep growing and gaining share within sportswear. Different from in the past, when the role of e-commerce was mainly as a channel to sell products, leading brands now regard it as an important way to communicate directly with consumers, especially via s-commerce and through live selling.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.See All of Our Definitions
This report originates from Passport, our Sportswear research and analysis database.
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