The ongoing restrictions on imports will stifle growth in sportswear over the forecast period as production through local brands will be insufficient to accommodate the demand for international brands.
E-commerce is becoming increasingly relevant in sportswear in Argentina, and this is expected to continue across the forecast period. As well as building momentum during the pandemic, the online channel is seeing greater investment from sports chains in the form of advertisements on social media networks, mailing lists, offering special promotions and the ability to communicate with an online sales adviser.
International sportswear brands will struggle to import raw materials and finished products from outside Argentina over the forecast period, and there will be little incentive for new players to enter the category. In addition to the economic fallout from the pandemic, ongoing capital control policies will discourage foreign investment, and the brand is expected to perform well are those that can migrate production inward, such as Grupo Dass, which produces the Fila, Umbro and Asics brands locally.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.See All of Our Definitions
This report originates from Passport, our Sportswear research and analysis database.
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