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Learn moreFeb 2021
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During the COVID-19 pandemic, Swedish public health agencies and officials actively pushed Swedish consumers to continue training and participating in sports outside. As a result, Swedish consumers were regularly reminded of the need to exercise, which resonated well with fitness-conscious consumers and drove demand for sportswear in 2020, which helped to mitigate the decline in value sales somewhat.
Drier, warmer weather during spring, summer and autumn played an important role in pushing sportswear, as temperatures encouraged Swedes to take up hiking, trekking, outdoor running, and other types of sports activities closely associated with sportswear. As a result, performance apparel, outdoor apparel, performance footwear and outdoor footwear were not impacted by the pandemic to the degree that other categories in apparel and footwear were.
International sportswear giants continue to lead sales in 2020, with adidas Sverige ranking first, Nike Sweden second, and VF Sweden third. These players hold strong positions within both performance and sport-inspired categories, and offer well-known and trusted brands that are heavily promoted in-store and by sponsoring athletes and teams and tend to focus on comfort and functionality.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in Sweden with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sportswear industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sportswear in Sweden market research report includes:
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This industry report originates from Passport, our Apparel and Footwear market research database
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.