Sportswear is set to witness slower but more stable growth in constant retail value terms over the forecast period, with footwear regaining its pre-COVID-19 sales levels to a greater extent. In comparison to non-sports apparel and footwear, sportswear is expected to gain popularity as a growing number of Swedes, including women and younger children, incorporate physical activities into their everyday routines.
The health and wellness trend is expected to remain strong among Swedes in the forthcoming years, with more women adopting active lifestyles and light physical activities such as yoga and Pilates workouts. In addition to performance apparel sales, outdoor apparel is expected to witness a high CAGR over the forecast period.
Sports-inspired and performance footwear is expected to show the strongest growth rates during the forecast period. However, the category was hard hit by the pandemic in 2020 and will continue its recovery in the coming years with value sales expected to reach pre-pandemic levels in 2025.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.See All of Our Definitions
This report originates from Passport, our Sportswear research and analysis database.
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