In the initial few weeks of lockdown in March to stop the spread of COVID-19, sales of sportswear, like all other apparel categories, dropped significantly due to the ban on most sports activities and competitions, and the closure of gyms and offices, as well as the closure of non-essential stores. In response to the pandemic, outdoor activities were limited or banned from February 2020 to May 2020 according to new government regulations.
Towards the end of the review period, Vietnam saw a rise in the number of people being diagnosed with obesity, especially among younger people under the age of 18 living in big cities such as Hanoi and Ho Chi Minh. In response, the Vietnamese Government began to promote the importance of daily exercise and a healthy diet.
The most popular sportswear brand in Vietnam remains adidas, which continues to gain value share due to its extensive retail outlets and sound marketing and advertising strategies. With a widespread distribution network across the country, adidas has successfully established a very strong presence in sportswear.
Although outdoor activities were officially banned in response to the COVID-19 pandemic, the Ministry of Healthcare still recommended that people do exercise daily at home as a way to strengthen their immune system. Furthermore, thanks to the huge efforts of the government to control the pandemic, sport events such as soccer, basketball and marathons started to be held again in the beginning of June 2020.
Sportswear is increasingly seen as being trendy in Vietnam, with consumers being attracted by the introduction of new street style ranges, especially in large cities like Hanoi and Ho Chi Minh. In addition, since more people have started to regularly exercise in gyms and at school, demand for performance sportswear is also rising strongly.
The number of fitness centres continues to grow strongly in urban areas in line with the growing health and wellness trend in the country. These fitness centres are successful at attracting a high number of people to sign up for membership.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Sportswear research and analysis database.
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