Health and wellness trends will continue to drive sales in sportswear over the forecast period, as consumers are expected to remain focused on health and witness in the post-pandemic landscape. This will also be supported by ongoing campaigns from the government, encouraging Vietnamese citizens to maintain active lifestyles.
As the price of most worldwide sportswear brands such as adidas, Nike, and Puma is usually much higher compared to local, unbranded goods, increasing inflation rates may somewhat limit potential sales in sportswear – notably among with middle- to lower-income segments, being those for whom the more expensive brands are a luxury and who are most likely to turn to cheaper local brands (such as Biti’s) or even unbranded and counterfeit goods. Overall, this will suppress final value sales to a degree – at least until the economic situation improves and consumers resume their confidence in their spending power.
International brands, such as adidas and Nike, will continue to lead sportswear over the forecast period. This is due to their strong brand reputations, excellent product quality, and dynamic omnichannel marketing strategies – from social media networks such as Facebook though to in-store events.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.See All of Our Definitions
This report originates from Passport, our Sportswear research and analysis database.
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