Trends in fashion have gradually shifted in terms of work attire to a less formal style in Germany, particularly benefitting sports-inspired apparel and footwear. Demand for these products is expected to grow further over the forecast period, in part supported by many businesses allowing employees to retain a hybrid working model that demands comfort in a more relaxed environment.
Local consumers are increasingly focusing on healthy living, which is likely to further influence their decisions when purchasing apparel and footwear. The fashion industry is reported in the media to be one of the most polluting.
Online retailers such as Zalando, ASOS, or general sports goods stores with an established online presence, have been driving retail e-commerce since the channel started gaining greater attention from local consumers during the pandemic. However, considering the specific needs of sportswear consumers, including technical and performance features, perfect sizing and the specifics of certain sports, the assistance of trained in-store customer service assistants is a major advantage.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See All of Our DefinitionsThis report originates from Passport, our Sportswear research and analysis database.
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