The pandemic forced the economy into lockdown in the spring, which included the closure of sportswear stores. Most stores of well-known brands of sports clothes are located in shopping centres, which, even after the lockdown was lifted, did not regain the same level of traffic as before.
The closure of fitness clubs during the lockdown in the spring had a negatively impact on sportswear. The second lockdown in October further exacerbated the situation.
Sports clothes have the advantage that they are comfortable and fulfil the function of everyday home clothes. Remote work and the need to stay at home made customers look for more comfortable and functional clothes.
Sportswear is anticipated to see a rebound in 2021 and year-on-year growth from then onward, depending largely on how the pandemic is managed and whether any future lockdowns will follow. The autumn of 2020 brought a new wave of infections, which resulted in the closure of fitness clubs and gyms.
While a formal style is still required for many office jobs in Poland, an increasing number of Poles have started to introduce casual sports clothing and footwear into their daily lives. Sports leggings, running shoes and sports jackets are becoming a normal occurrence, not only inside Polish households but also in public.
The increase in the use of the online channel, already visible before the pandemic, will continue over the forecast period. Consumers have found that it is a convenient and safe form of shopping, especially since sportswear brands have significantly improved the quality of customer service.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Sportswear research and analysis database.
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