Sportswear in Poland offers good growth prospects for the forecast period. Despite the use of sportswear in everyday life, physical activity remains an important factor as this is the primary use of sportswear.
As with other apparel categories, sportswear was also visibly affected by the influx of large numbers of refugees fleeing the war in Ukraine in the first months of 2022. Most of them had to flee quickly, without being able to take many clothes.
Local consumers were already showing an increasing preference for a mixed shopping model prior to the emergence of the pandemic. They would often inspect or try on a piece of clothing or footwear in a store-based retailer before heading online to search for a more competitive price online.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.See All of Our Definitions
This report originates from Passport, our Sportswear research and analysis database.
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