The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn more14 pages, Mar 2018
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Athleisure has evolved to become part of consumer lifestyles, as consumer interest in their appearance while exercising and their general fitness continues. This trend has had a positive impact on sportswear, particularly sports-inspired apparel and footwear.
Athleisure has become part of consumer lifestyles, with consumers who have adapted to a healthy lifestyle by going to the gym, now beginning to look towards active outdoor sports. The benefits of working out in nature is seen as a positive escape from the daily hustle and bustle.
Sportswear and wearable tech is beginning to merge, which is expected to continue over the coming years. Currently, wearable technology in apparel is limited to tracking heart rate and movement, which is predominately due to less affordability.
Nike and adidas are the only players to have double-digit value shares in 2017. These players benefit from high-profile sponsorship agreements, such as the sponsorship of national football teams.
The move from gym to outdoor sports is expected to have a positive impact on outdoor sportswear brands, as the latter have the ability to expand their product portfolios by offering specialised products, which are also fashion-trend inspired. These products also create an opportunity to offer personalised products, for which consumers are continuously on the lookout.
Counterfeit sportswear remains a significant problem in the UK. Sales of these products remain strong via street markets, although there are also areas where fixed stores focus on counterfeits.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in United Kingdom with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sportswear industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sportswear in United Kingdom market research report includes:
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Why buy this report?
This industry report originates from Passport, our Apparel and Footwear market research database
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.