Comfort and convenience became leading factors for consumers’ choice of footwear in recent years. Driven by the increasing demand for shoes that are both comfortable and suitable for multiple settings, such as to wear to work and at social events, sports-inspired footwear is projected to see the highest current value CAGR over 2022-2027 across all sports footwear and sports apparel categories.
Since COVID-19 hit the UK, the digitalisation trend has been growing amongst Britons of all ages, and people spend much more time in front of their smartphones, tablets and laptops compared with 2019 and the preceding years. With the lifting of restrictions, Britons were able to spend more time outside of their homes, and screen time has decreased in 2022 compared with during the periods of pandemic-related lockdowns and restrictions, when home seclusion was at its peak.
Consumers in the UK have become increasingly aware of concepts such as sustainability and fair labour, and more are expected to join the lines of ethical fashion shoppers in sportswear in the forecast period. Brands that make meaningful changes to their production lines and improvements to the product materials used by reducing their carbon footprint and showcasing transparency about their manufacturing are likely to perform better in the years to come and gain share.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.See All of Our Definitions
This report originates from Passport, our Sportswear research and analysis database.
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