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Learn moreFeb 2021
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Sportswear was negatively impacted by the COVID-19 pandemic in 2020, particularly during the mid-March to May lockdown when gyms and sports centres were closed, and sports events were cancelled. Nevertheless, the effect of this crisis was limited compared with the womenswear and menswear categories.
During summer, most Portuguese citizens avoided travelling abroad. Instead, they opted for in-country holidays with family and friends, giving preference to outdoor activities that enabled them to remain socially distanced.
Like other non-essential goods stores, apparel and footwear specialist retailers and sport goods stores had to close during the lockdown in 2020 as COVID-19 became a more serious threat in Portugal. Therefore, sports goods retailers registered significant increases of sales via e-commerce, leading them to develop and adapt their online strategies.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in Portugal with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sportswear industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sportswear in Portugal market research report includes:
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This industry report originates from Passport, our Apparel and Footwear market research database
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.