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Country Report

Sportswear in

Sportswear in Portugal

15 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Changing lifestyles promote sports participation

Urban life in Portugal has been changing quickly in recent years, and sports is benefiting from this. The number of sports practitioners is increasing, as is the number of gyms and fitness clubs.

From sports brands to fast-fashion labels, athleisure is booming

Athleisure, allying sports inspiration, comfort and practicality with regular apparel, is set to continue shaping sportswear. With changing lifestyles, consumers are increasingly willing to wear more comfortable outfits, even for regular daily life, increasing the social acceptance of wearing sportswear throughout the day and into the evening.

Specialised retailers dominate, with the role of internet retailing increasing

Sports goods stores is expected to remain the major distribution channel for sportswear in the forecast period. The wide geographical presence and relevance of retail chains such as Sport Zone, Decathlon and Sports Direct continue to rise, presenting consumers with a wide offering, in terms of prices, specifications and brands.

COMPETITIVE LANDSCAPE

Fast-fashion labels are gaining share in sportswear

Major fast-fashion brands present in the category are now offering products specifically intended for sports or clearly inspired by sports. Brands such as Zara, Primark and H&M are clear examples of this trend, having launched product lines specifically targeting this category, often including goods that have technical features typical of sportswear-native brands.

Sportswear-specific brands dominate

Global sportswear brands still dominate the category, although Nike decreased marginally in value share terms in 2017. Nike still benefits from wide consumer recognition and people’s perception of it being a reliable sportswear-specific brand.

Under Armour Inc gains control over the Portuguese operations of Under Armour

Until recently, the Under Armour brand was represented in Portugal through Spanish operator, Alnisa Sport SL. But the contract between Alnisa and GBO Under Armour Inc in regard to representation in the Iberian Peninsula was recently cancelled, with Under Armour Inc assuming control over its brand’s representation in Southwestern Europe.

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Samples

Sportswear Sample Report Sportswear Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sportswear industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sportswear in Portugal market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sportswear in Portugal?
What are the major brands in Portugal?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

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Sportswear in Portugal - Category analysis

HEADLINES

PROSPECTS

Changing lifestyles promote sports participation

From sports brands to fast-fashion labels, athleisure is booming

Specialised retailers dominate, with the role of internet retailing increasing

COMPETITIVE LANDSCAPE

Fast-fashion labels are gaining share in sportswear

Sportswear-specific brands dominate

Under Armour Inc gains control over the Portuguese operations of Under Armour

CATEGORY DATA

Table 1 Sales of Sportswear: Value 2012-2017
Table 2 Sales of Sportswear: % Value Growth 2012-2017
Table 3 NBO Company Shares of Sportswear: % Value 2013-2017
Table 4 LBN Brand Shares of Sportswear: % Value 2014-2017
Table 5 Distribution of Sportswear by Format: % Value 2012-2017
Table 6 Forecast Sales of Sportswear: Value 2017-2022
Table 7 Forecast Sales of Sportswear: % Value Growth 2017-2022

Apparel and Footwear in Portugal - Industry Overview

EXECUTIVE SUMMARY

Economic recovery drives apparel and footwear growth

Fast fashion is shaping the market

Apparel – a highly fragmented market with few big local players

Internet retailing grows thanks to brands’ omnichannel strategies

Decreasing unit prices will hamper a maturing market

MARKET DATA

Table 8 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 9 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 14 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sportswear in Portugal

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Changing lifestyles promote sports participation

From sports brands to fast-fashion labels, athleisure is booming

Specialised retailers dominate, with the role of internet retailing increasing

COMPETITIVE LANDSCAPE

Fast-fashion labels are gaining share in sportswear

Sportswear-specific brands dominate

Under Armour Inc gains control over the Portuguese operations of Under Armour

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Sportswear in Portugal - Category analysis

HEADLINES

PROSPECTS

Changing lifestyles promote sports participation

From sports brands to fast-fashion labels, athleisure is booming

Specialised retailers dominate, with the role of internet retailing increasing

COMPETITIVE LANDSCAPE

Fast-fashion labels are gaining share in sportswear

Sportswear-specific brands dominate

Under Armour Inc gains control over the Portuguese operations of Under Armour

CATEGORY DATA

Apparel and Footwear in Portugal - Industry Overview

EXECUTIVE SUMMARY

Economic recovery drives apparel and footwear growth

Fast fashion is shaping the market

Apparel – a highly fragmented market with few big local players

Internet retailing grows thanks to brands’ omnichannel strategies

Decreasing unit prices will hamper a maturing market

MARKET DATA

DEFINITIONS

SOURCES

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