Sportswear was negatively impacted by the COVID-19 crisis in 2020, registering a significant decline in volume and value sales. In reaction, it registered positive growth in 2021.
Before the COVID-19 pandemic, there was already a rising number of Portuguese consumers adopting healthier lifestyles, and, as part of this, practising sports or other forms of physical exercise on a more regular basis. The COVID-19 pandemic has further reinforced this trend, with health-consciousness rising both because of the immediate threat from the disease and awareness of the potential health impact of the sedentary lifestyles and poor diets typical of lockdowns.
Given Portuguese consumers’ rising interest in health and wellness activities such as running and yoga, sportswear has been one of the best performing categories within apparel. Therefore, non-sports players have adapted their strategies to target the growth opportunities presented by sportswear.
Sportwear is expected to perform well over the forecast period. Many companies got used to home-working during the health crisis and are expected to maintain the practice, at least on a part time basis.
Sneakers have come to stay. Men are using them on an everyday basis across a wide range of usage occasions, including for the office.
Sportswear represents a notable growth opportunity in the apparel and footwear market, while more formal categories are expected to struggle. As a result, non-sports players are expected to reinforce their investment in the category.
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Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See All of Our DefinitionsThis report originates from Passport, our Sportswear research and analysis database.
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