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Country Report

Sportswear in

Sportswear in Portugal

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Negative sales mitigated by increased interest in home exercising and wearing sportswear everyday

Sportswear was negatively impacted by the COVID-19 pandemic in 2020, particularly during the mid-March to May lockdown when gyms and sports centres were closed, and sports events were cancelled. Nevertheless, the effect of this crisis was limited compared with the womenswear and menswear categories.

Sportswear benefitted from hot summer months following lockdown as consumers spent more time exercising outside

During summer, most Portuguese citizens avoided travelling abroad. Instead, they opted for in-country holidays with family and friends, giving preference to outdoor activities that enabled them to remain socially distanced.

Massive demand for e-commerce sales causes problems for Decathlon

Like other non-essential goods stores, apparel and footwear specialist retailers and sport goods stores had to close during the lockdown in 2020 as COVID-19 became a more serious threat in Portugal. Therefore, sports goods retailers registered significant increases of sales via e-commerce, leading them to develop and adapt their online strategies.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sportswear industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sportswear in Portugal market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sportswear in Portugal?
What are the major brands in Portugal?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

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Sportswear in Portugal - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Negative sales mitigated by increased interest in home exercising and wearing sportswear everyday

Sportswear benefitted from hot summer months following lockdown as consumers spent more time exercising outside

Massive demand for e-commerce sales causes problems for Decathlon

RECOVERY AND OPPORTUNITIES

Sportswear to see faster recovery with sports and non-sports brands expected to expand their portfolios

Nike and adidas to remain on top as consumers increasingly seek high performance sportswear

Multichannel approaches increasingly expected with retailers also set to make use of partnerships with other stores

CATEGORY DATA

Table 1 Sales of Sportswear by Category: Value 2015-2020
Table 2 Sales of Sportswear by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Sportswear: % Value 2016-2020
Table 4 LBN Brand Shares of Sportswear: % Value 2017-2020
Table 5 Distribution of Sportswear by Format: % Value 2015-2020
Table 6 Forecast Sales of Sportswear by Category: Value 2020-2025
Table 7 Forecast Sales of Sportswear by Category: % Value Growth 2020-2025

Apparel and Footwear in Portugal - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

Table 8 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 9 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 14 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

Summary Fashion Face Masks Usage, Pricing and Market Sizes in Western Europe – 2020

Megatrends

Country Report

Sportswear in Portugal

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Negative sales mitigated by increased interest in home exercising and wearing sportswear everyday

Sportswear benefitted from hot summer months following lockdown as consumers spent more time exercising outside

Massive demand for e-commerce sales causes problems for Decathlon

Overview

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Samples (FAQs about samples):

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Table of Contents

Sportswear in Portugal - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Negative sales mitigated by increased interest in home exercising and wearing sportswear everyday

Sportswear benefitted from hot summer months following lockdown as consumers spent more time exercising outside

Massive demand for e-commerce sales causes problems for Decathlon

RECOVERY AND OPPORTUNITIES

Sportswear to see faster recovery with sports and non-sports brands expected to expand their portfolios

Nike and adidas to remain on top as consumers increasingly seek high performance sportswear

Multichannel approaches increasingly expected with retailers also set to make use of partnerships with other stores

CATEGORY DATA

Apparel and Footwear in Portugal - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

DISCLAIMER

SOURCES

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