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Sportswear in Portugal

March 2022
USD 1,195
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This report comes in PDF with additional info in Excel included.

Overview:

Understand the latest market trends and future growth opportunities for the Sportswear industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Sportswear industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Sportswear in Portugal report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Sportswear in Portugal?
  • Which are the leading brands in Portugal?
  • How are products distributed in Portugal?
  • How is the rise of e-commerce shaping demand?
  • What % of apparel and footwear sales are made via grocery retailers?
  • Do consumers want premium quality or fast fashion?
  • How will COVID-19 and recession impact demand?
  • How important is sustainability in Sportswear in Portugal?
  • Where is future growth expected to be most dynamic?

Sportswear in Portugal - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Conditions during COVID-19 crisis have positive impact on sports-inspired apparel
Healthier lifestyles encouraging sales of performance apparel and outdoor apparel
Main players targeting growth opportunity

PROSPECTS AND OPPORTUNITIES

Bright future for sportswear
Sports-inspired footwear, the fastest growing category
Increasingly competitive landscape

CATEGORY DATA

Table 1 Sales of Sportswear by Category: Value 2016-2021 Table 2 Sales of Sportswear by Category: % Value Growth 2016-2021 Table 3 NBO Company Shares of Sportswear: % Value 2017-2021 Table 4 LBN Brand Shares of Sportswear: % Value 2018-2021 Table 5 Distribution of Sportswear by Format: % Value 2016-2021 Table 6 Forecast Sales of Sportswear by Category: Value 2021-2026 Table 7 Forecast Sales of Sportswear by Category: % Value Growth 2021-2026

Apparel and Footwear in Portugal - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?

MARKET DATA

Table 8 Sales of Apparel and Footwear by Category: Volume 2016-2021 Table 9 Sales of Apparel and Footwear by Category: Value 2016-2021 Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2016-2021 Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2016-2021 Table 12 NBO Company Shares of Apparel and Footwear: % Value 2017-2021 Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2018-2021 Table 14 Distribution of Apparel and Footwear by Format: % Value 2016-2021 Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2021 Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2021-2026 Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2021-2026 Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2021-2026 Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Sportswear

    • Performance Apparel
    • Outdoor Apparel
    • Sports-inspired Apparel
    • Performance Footwear
    • Outdoor Footwear
    • Sports-inspired Footwear

Sportswear

Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Sportswear research and analysis database.

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