Portuguese consumers have been seeking healthier lifestyle for much of the review period and this is a long-term trend that will evolve in the forecast period and beyond. Linked to this trend, a growing number of Portuguese have been practising sports on a regular basis.
Over the review period, and prior to the emergence of the pandemic, Portuguese had already begun to adopt a more casual dress code, in line with the “hipster” or athleisure look. The pandemic accelerated the pace at which the casual dress code has been accepted for more formal occasions, including in the workplace.
Portuguese consumers are likely to become increasingly demanding regarding sportswear in the forthcoming period. With many practising sports on a regular basis, men and women will have better knowledge of how to improve their performance and avoid injuries by choosing performance sportswear apparel and footwear.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Sportswear industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See All of Our DefinitionsThis report originates from Passport, our Sportswear research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!