Sportswear in Hong Kong offers further growth potential over the forecast period, supported by the health and wellness and athleisure trends. The competitive landscape is expected to become increasingly fragmented, as new sportswear brands enter the local market, with potential to dilute the share of leading names.
The emphasis on inclusivity and diversity in sportswear is being regarded as a crucial aspect of promoting equality and empowering individuals of all backgrounds in the world of sports. The traditional concept of sportswear being limited to a specific body type, gender, or athletic ability is being challenged by a growing movement towards inclusivity.
After the easing of social restrictions and the reopening of its border, Hong Kong has witnessed a notable shift in consumer behaviour, with a growing inclination towards offline purchases. Many local consumers prefer to try on items before making a purchase, while the increasing number of overseas tourists is also leading to higher foot traffic in bricks-and-mortar stores.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.See All of Our Definitions
This report originates from Passport, our Sportswear research and analysis database.
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