Sportswear is expected to maintain its growth momentum in the forecast period, with a solid current value CAGR expected in the coming five years. Growth in the past couple of years was supported mainly by local consumption power, due to the rise of the athleisure trend.
With the rising fragmentation of sportswear, brand building will be key in the forecast period in order to differentiate from other players. For example, sports footwear brand Lane Eight collaborated with the fast food chain Shake Shack to launch not only a limited-edition SKU, but also a fitness class and party at IFC rooftop, close to Shake Shack.
As the athleisure trend continues to gain traction, it is expected that brands will expand their product portfolios to offer functional daily outfits to expand their audience and further penetrate the market, especially those specialists that focus on a certain product or specific audience. For example, lululemon is already continuously expanding its assortment from yoga pants and sports bras to womenswear and menswear products such as tops, sweaters and pants.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.See All of Our Definitions
This report originates from Passport, our Sportswear research and analysis database.
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