Sportswear in Taiwan

PROSPECTS

Changing lifestyles increases demand for sportswear on a daily basis

Consumer lifestyles saw significant change in Taiwan over the review period, with more and more people taking part in sports and physical activity both for health reasons but also as a social activity. The number of public and private gyms in Taiwan has increased as a result.

Women’s sportswear sees positive development

Women’s sportswear has an important status in the market. Since the athleisure trend began, women are no longer wearing ugly, old t-shirts to do sports.

Functional sportswear remains popular

Outdoor activities are thriving in Taiwanese society with an increasing number of people taking part in activities such as camping, climbing mountains, hiking, and running. This has increased the demand for functional sportswear.

COMPETITIVE LANDSCAPE

Nike and adidas go from strength to strength

Nike and adidas lead sportswear with these being well-known brands in Taiwan. Both brands saw a significant increase in their respective value shares in 2018, with both players investing significantly in the promotion and marketing of their products.

International brands prevail

Sportswear is mainly formed of international brands in Taiwan. Besides Nike and adidas, other popular international brands include New Balance, Puma, Rebook, The North Face, and Skechers.

Fast fashion brands start to gain ground

Influenced by the athleisure trend, fast fashion brands have started to develop and sell affordable sportswear in Taiwan that is both fashionable and comfortable. This includes performance apparel and sports-inspired apparel.

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