Sportswear will record negligible change in current value sales in 2020 as the impact from COVID-19 was minimal compared with non-sportswear categories. The virus only caused concern for a short period of 2020 as the Taiwanese government implemented special measures to get COVID-19 under control relatively quickly.
Sports apparel was less impacted by the pandemic than sports footwear - sports apparel will register growth, albeit it slowed, in 2020, whilst sports footwear will record a drop in sales. The athleisure trend is still important in Taiwan, and is especially promoted by leading brands, Nike and adidas.
Over the review period, outdoor activities have been thriving in Taiwan, with an increasing number of people taking part in activities such as camping, climbing mountains, hiking, and running. During the pandemic, the popularity of these activities has increased further as consumers cannot go abroad given travel restrictions and therefore choose to travel domestically and add outdoor activities to their vacations.
Taiwan’s response to COVID-19 has led to the virus being under control in comparison to other countries, leading life for Taiwanese consumers to continue largely as normal. The health and wellness trend has been gaining ground over the review period and will be further reinforced by the pandemic, leading to higher participation in sports and exercise throughout the population.
Urbanisation in Taiwan has resulted in consumers going out early in the morning and coming back home late at night. This has led to more people incorporating sports activities into their daily lives, with people going to work, social events, and taking part in sports activities all in one day.
A growing number of brand owners are investing large sums in creating a unique and enticing environment within their stores in order to attract consumers. In the past few years, many leading brands, such as adidas, have recorded robust growth due to fast outlet expansion.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Sportswear research and analysis database.
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