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Country Report

Sportswear in

Sportswear in Taiwan

14 pages, Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Changing lifestyles increases demand for sportswear on a daily basis

Consumer lifestyles saw significant change in Taiwan over the review period, with more and more people taking part in sports and physical activity both for health reasons but also as a social activity. The number of public and private gyms in Taiwan has increased as a result.

Women’s sportswear sees positive development

Women’s sportswear has an important status in the market. Since the athleisure trend began, women are no longer wearing ugly, old t-shirts to do sports.

Functional sportswear remains popular

Outdoor activities are thriving in Taiwanese society with an increasing number of people taking part in activities such as camping, climbing mountains, hiking, and running. This has increased the demand for functional sportswear.

COMPETITIVE LANDSCAPE

Nike and adidas go from strength to strength

Nike and adidas lead sportswear with these being well-known brands in Taiwan. Both brands saw a significant increase in their respective value shares in 2018, with both players investing significantly in the promotion and marketing of their products.

International brands prevail

Sportswear is mainly formed of international brands in Taiwan. Besides Nike and adidas, other popular international brands include New Balance, Puma, Rebook, The North Face, and Skechers.

Fast fashion brands start to gain ground

Influenced by the athleisure trend, fast fashion brands have started to develop and sell affordable sportswear in Taiwan that is both fashionable and comfortable. This includes performance apparel and sports-inspired apparel.

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Samples

Sportswear Sample Report Sportswear Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sportswear industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sportswear in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sportswear in Taiwan?
What are the major brands in Taiwan?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

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Sportswear in Taiwan - Category analysis

HEADLINES

PROSPECTS

Changing lifestyles increases demand for sportswear on a daily basis

Women’s sportswear sees positive development

Functional sportswear remains popular

COMPETITIVE LANDSCAPE

Nike and adidas go from strength to strength

International brands prevail

Fast fashion brands start to gain ground

CATEGORY DATA

Table 1 Sales of Sportswear by Category: Value 2013-2018
Table 2 Sales of Sportswear by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sportswear: % Value 2014-2018
Table 4 LBN Brand Shares of Sportswear: % Value 2015-2018
Table 5 Distribution of Sportswear by Format: % Value 2013-2018
Table 6 Forecast Sales of Sportswear by Category: Value 2018-2023
Table 7 Forecast Sales of Sportswear by Category: % Value Growth 2018-2023

Apparel and Footwear in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Steady economic growth and rise in tourism numbers boosts sales

Sportswear benefits from current trends

Fast fashion brands lead

Internet retailing on the rise

Improving economy set to support growth in apparel and footwear

MARKET DATA

Table 8 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 9 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 14 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Sportswear in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Changing lifestyles increases demand for sportswear on a daily basis

Women’s sportswear sees positive development

Functional sportswear remains popular

COMPETITIVE LANDSCAPE

Nike and adidas go from strength to strength

International brands prevail

Fast fashion brands start to gain ground

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Sportswear in Taiwan - Category analysis

HEADLINES

PROSPECTS

Changing lifestyles increases demand for sportswear on a daily basis

Women’s sportswear sees positive development

Functional sportswear remains popular

COMPETITIVE LANDSCAPE

Nike and adidas go from strength to strength

International brands prevail

Fast fashion brands start to gain ground

CATEGORY DATA

Apparel and Footwear in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Steady economic growth and rise in tourism numbers boosts sales

Sportswear benefits from current trends

Fast fashion brands lead

Internet retailing on the rise

Improving economy set to support growth in apparel and footwear

MARKET DATA

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