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Country Report

Sportswear in

Sportswear in Taiwan

15 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Rising interest in taking exercise set to continue boosting sales of sportswear

Sportswear is expected to register relatively strong sales growth over the forecast period; indeed, it is set to outperform all other apparel and footwear categories. The main reason for this is that high numbers of Taiwanese people are now exercising on a regular basis and this consumer group is expected to continue expanding.

Outdoor apparel to benefit from the rising interest in mountain hiking and camping

Outdoor apparel is set to register the best performance of any sportswear categories over the forecast period. The category is set to perform well due to rising interest in mountain hiking and camping among the general population.

Performance footwear set to experience strong growth as running and jogging boom

Performance footwear is set for strong growth as well during the forecast period and growth in the category is expected to be driven mainly by the huge numbers of people who are becoming interested in running and jogging. In particular, jogging and running in groups is an increasingly popular form of socialising.

COMPETITIVE LANDSCAPE

BRS Nike Co still well out in front

BRS Nike Taiwan Co Ltd maintained its strong leadership in sportswear in 2017 as public demand for its iconic performance apparel and footwear remains undimmed. In addition, the company has also benefited from the shift towards casualwear, which has boosted demand for its sports inspired apparel and footwear.

adidas maintains second position as it vies to compete with arch-rival Nike

Second-placed adidas Taiwan Ltd closed the gap on category leader BRS Nike slightly in 2017, although adidas has a long way to go before it generates even half of the value sales of its arch-rival. Recent years have seen adidas sponsor numerous sports events in Taiwan, including professional and amateur sports events and mass running events.

The preference for high-performance brands supports major players

Low-cost sportswear brands and private label are generally avoided and this is because fitness enthusiasts are very interested in sportswear that ensures they will not suffer sports injuries. This benefits Nike and Adidas as well as smaller and emerging performance apparel and footwear brands such as New Balance, Puma, Reebok and Saucony.

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Sportswear Sample Report Sportswear Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sportswear industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sportswear in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sportswear in Taiwan?
What are the major brands in Taiwan?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

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Sportswear in Taiwan - Category analysis

HEADLINES

PROSPECTS

Rising interest in taking exercise set to continue boosting sales of sportswear

Outdoor apparel to benefit from the rising interest in mountain hiking and camping

Performance footwear set to experience strong growth as running and jogging boom

COMPETITIVE LANDSCAPE

BRS Nike Co still well out in front

adidas maintains second position as it vies to compete with arch-rival Nike

The preference for high-performance brands supports major players

CATEGORY DATA

Table 1 Sales of Sportswear: Value 2012-2017
Table 2 Sales of Sportswear: % Value Growth 2012-2017
Table 3 NBO Company Shares of Sportswear: % Value 2013-2017
Table 4 LBN Brand Shares of Sportswear: % Value 2014-2017
Table 5 Distribution of Sportswear by Format: % Value 2012-2017
Table 6 Forecast Sales of Sportswear: Value 2017-2022
Table 7 Forecast Sales of Sportswear: % Value Growth 2017-2022

Apparel and Footwear in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Sportswear reinforces its status as the most dynamic apparel and footwear category

Childrenswear continues to thrive despite the falling birth rate

International brands remain in the lead as smaller independent brands boom

The success of international fast fashion brands continues to influence the industry

Steady sales growth expected in apparel and footwear over the forecast period

MARKET DATA

Table 8 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 9 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 14 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sportswear in Taiwan

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Executive Summary

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PROSPECTS

Rising interest in taking exercise set to continue boosting sales of sportswear

Outdoor apparel to benefit from the rising interest in mountain hiking and camping

Performance footwear set to experience strong growth as running and jogging boom

COMPETITIVE LANDSCAPE

BRS Nike Co still well out in front

adidas maintains second position as it vies to compete with arch-rival Nike

The preference for high-performance brands supports major players

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Sportswear in Taiwan - Category analysis

HEADLINES

PROSPECTS

Rising interest in taking exercise set to continue boosting sales of sportswear

Outdoor apparel to benefit from the rising interest in mountain hiking and camping

Performance footwear set to experience strong growth as running and jogging boom

COMPETITIVE LANDSCAPE

BRS Nike Co still well out in front

adidas maintains second position as it vies to compete with arch-rival Nike

The preference for high-performance brands supports major players

CATEGORY DATA

Apparel and Footwear in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Sportswear reinforces its status as the most dynamic apparel and footwear category

Childrenswear continues to thrive despite the falling birth rate

International brands remain in the lead as smaller independent brands boom

The success of international fast fashion brands continues to influence the industry

Steady sales growth expected in apparel and footwear over the forecast period

MARKET DATA

DEFINITIONS

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