The health and wellness trend had been gaining ground in Taiwan over the review period, leading to higher participation in sports and exercise throughout the population. Even retiring consumers tend to participate in sport regularly.
Urbanisation in Taiwan has resulted in consumers leaving their homes early in the morning and only returning late at night. This has led to more people incorporating sports activities into their daily lives, with people going to work, social events, and taking part in sports activities all in one day.
A growing number of brand owners are investing large sums in creating a unique and enticing environment within their stores to attract consumers. In the past few years, many leading brands, such as adidas, have recorded robust growth due to fast outlet expansion.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See All of Our DefinitionsThis report originates from Passport, our Sportswear research and analysis database.
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