Sportswear in Taiwan

PROSPECTS

New causal lifestyle trends help boost demand for sportswear

Consumer lifestyles changed significantly in Taiwan over the review period, with more and more people taking part in sports and physical activity both for health reasons and also as a social activity. The number of public and private gyms in Taiwan has increased as a result.

Demand fuelled by functional and retro trends

Outdoor activities are thriving in Taiwan, with an increasing number of people taking part in activities such as camping, climbing mountains, hiking, and running. This has increased demand for functional sportswear.

Leading players revamping stores to improve customer experience

A growing number of brand owners are investing large sums in creating a unique and enticing environment within their stores in order to attract consumers. In the past few years, many leading brands such as adidas have recorded robust growth due to fast outlet expansion.

COMPETITIVE LANDSCAPE

Athleisure trend boosts demand for leading international brands

Nike and adidas lead sportswear in Taiwan, with both brands continuing to gain sales share and investing significantly in the promotion and marketing of their products. For example, adidas recently launched a range of footwear in collaboration with the popular Dragon Ball Z franchise, featuring sports footwear inspired by the colours and styles of the animation series.

Leading international brands continue to extend outreach

Sportswear continues to be dominated by international brands in Taiwan. Besides Nike and adidas, other popular foreign players include New Balance, Puma, Rebook, The North Face, and Skechers.

Ongoing expansion of fast fashion brands

Influenced by the athleisure trend, fast fashion brands have started to develop and sell affordable sportswear in Taiwan that is both fashionable and comfortable. This includes performance apparel and sports-inspired apparel.

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