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Learn moreFeb 2020
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Outdoor apparel and footwear is close to stagnation, with the blurring of the lines between outdoorwear and sportswear, which is seeing consumers often choosing sports-inspired or performance apparel for outdoor activities. Performance apparel in the form of leggings for yoga and pilates are often used for light hiking.
Developments in other industries, such as home care and consumer appliances, are helping to indirectly support sportswear. Detergents exclusively designed for sportswear, with many sportswear apparel and footwear products having special fabrics and materials to maximise performance, and consumer appliances with sensitive care for delicate sportswear are becoming more common, which is supporting sportswear.
The Lotte Department Store Fitness Square at the company’s Incheon Terminal Outlet is claimed to be a unique concept in sportswear. Lotte Department Incheon Terminal Outlet operates a private yoga centre right next to Fitness Square, a multi-brand sportswear apparel and accessories shop.
adidas continued to lead sportswear in 2019, followed by Nike. While the two brands remain fierce competitors in sportswear in South Korea, the category is also witnessing the growing strength of other brands, for example Fila and Under Armour.
As in 2018, Fila again recorded dynamic growth in 2019. Fila’s Newtro design is very popular among millennials.
Local brands such as Andar and Mulawear are popular, actively being promoted through brand ambassadors and supporting yoga instructors. Most importantly, these South Korean brands are localised in design – to fit Asian consumers, taking into consideration the differences in body structures.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in South Korea with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sportswear industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sportswear in South Korea market research report includes:
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This industry report originates from Passport, our Apparel and Footwear market research database
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.