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Learn moreMar 2019
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Sportswear in 2018 continued to be driven largely by sports-inspired apparel and footwear. The lines between casual wear and sportswear are becoming ever more blurred, with sports-inspired apparel and footwear being preferred by consumers for its quality and convenience.
Sports leggings are designed and marketed to be worn at any time. Their extensive stretch means they are comfortable for daily wear, while their durability means they are good value for money.
adidas continued to lead sportswear in 2018, followed fairly closely by Nike. While the two brands remain fierce competitors in sportswear in South Korea, the category is also witnessing the growing strength of several others, for example Fila, Descente and Under Armour.
There was a high number of brands present in sports apparel and footwear in 2018, with ever more focusing on new technology, better product quality and multiple uses. With the constantly growing industry, domestic manufacturers are also focusing on sportswear brands.
Over 2009-2013, sportswear and outdoor brands like The North Face and Columbia were particularly popular thanks to their goose and duck-down products. However, in 2015, consumers started to show more interest in more unique and luxury-positioned brands, with these often seen as a sign of one’s social status.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in South Korea with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sportswear industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sportswear in South Korea market research report includes:
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This industry report originates from Passport, our Apparel and Footwear market research database
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.