While sportswear seems to be an ever-growing category, it is expected to grow at a slower pace throughout the forecast period. Wearing sportswear daily became the new normal after the pandemic, and various sportswear brands and lines were therefore launched to take advantage of this trend.
Nike was able to successfully rebuild the brand and become the leading player in sportswear using a DTC strategy over the last few years, which helped return it to the throne, especially as adidas suffered from distribution issues during the pandemic. Benchmarking from Nike, more sportswear companies are set to adopt a DTC model in the forecast period, including adidas, Under Armour, and Lululemon.
Sportswear that can be worn by all people, regardless of gender, is set to see growth in the forecast period. Brands will come up with more unisex products, with the only difference being the sizing.
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Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See All of Our DefinitionsThis report originates from Passport, our Sportswear research and analysis database.
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