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Country Report

Sportswear in

Sportswear in South Korea

15 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Boundary between sportswear and casualwear continues to become more blurred

The boundary between sportswear and other apparel has become blurred, as many consumers have started to wear it on a daily basis, with younger consumers, in particular, wearing sportswear on multiple occasions. Sports-inspired apparel is the category most affected by this, and manufacturers are introducing products that can be worn on daily occasions with a slight touch of casualness in the design.

Sports-inspired apparel and footwear is showing the most rapid growth

Sports-inspired apparel and footwear has seen significant increases in South Korea. Performance apparel has shown less growth than sports-inspired apparel, because extreme sports are not preferred by consumers in South Korea.

COMPETITIVE LANDSCAPE

Most outdoor apparel and footwear manufacturers see sales fall

Outdoor apparel and footwear showed impressive growth over much of the review period, but the trend did not last for long. Manufacturers focusing on sports-inspired products are now benefiting as this is the key revenue generator in sportswear.

Active and trendy aspects are emphasised in branding

In previous years, manufacturers tended to conduct sportswear marketing and advertisements by emphasising factual aspects such as technology, function and the company's efforts in developing high quality textiles. These marketing strategies mostly sought to explain how the product can support activity and protect the wearer from the external environment.

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Samples

Sportswear Sample Report Sportswear Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sportswear industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sportswear in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sportswear in South Korea?
What are the major brands in South Korea?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

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Sportswear in South Korea - Category analysis

HEADLINES

PROSPECTS

Boundary between sportswear and casualwear continues to become more blurred

Sports-inspired apparel and footwear is showing the most rapid growth

COMPETITIVE LANDSCAPE

Most outdoor apparel and footwear manufacturers see sales fall

Active and trendy aspects are emphasised in branding

CATEGORY DATA

Table 1 Sales of Sportswear: Value 2012-2017
Table 2 Sales of Sportswear: % Value Growth 2012-2017
Table 3 NBO Company Shares of Sportswear: % Value 2013-2017
Table 4 LBN Brand Shares of Sportswear: % Value 2014-2017
Table 5 Distribution of Sportswear by Format: % Value 2012-2017
Table 6 Forecast Sales of Sportswear: Value 2017-2022
Table 7 Forecast Sales of Sportswear: % Value Growth 2017-2022

Apparel and Footwear in South Korea - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear market is increasingly mature

Informality and uniqueness drive apparel and footwear in 2017

Apparel and footwear is fragmented in terms of manufacturer shares

Traditional retailing loses share, while the internet and homeshopping grow

Apparel and footwear predicted to see moderate volume growth

MARKET DATA

Table 8 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 9 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 14 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sportswear in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Boundary between sportswear and casualwear continues to become more blurred

Sports-inspired apparel and footwear is showing the most rapid growth

COMPETITIVE LANDSCAPE

Most outdoor apparel and footwear manufacturers see sales fall

Active and trendy aspects are emphasised in branding

Samples

Overview

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Table of Contents

Sportswear in South Korea - Category analysis

HEADLINES

PROSPECTS

Boundary between sportswear and casualwear continues to become more blurred

Sports-inspired apparel and footwear is showing the most rapid growth

COMPETITIVE LANDSCAPE

Most outdoor apparel and footwear manufacturers see sales fall

Active and trendy aspects are emphasised in branding

CATEGORY DATA

Apparel and Footwear in South Korea - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear market is increasingly mature

Informality and uniqueness drive apparel and footwear in 2017

Apparel and footwear is fragmented in terms of manufacturer shares

Traditional retailing loses share, while the internet and homeshopping grow

Apparel and footwear predicted to see moderate volume growth

MARKET DATA

DEFINITIONS

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