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Country Report

Sportswear in

Sportswear in the Czech Republic

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Sportswear remains significant due to consumers exercising at home and running outdoors, along with seeking comfort and versatility during lockdowns

Whilst the event of COVID-19 in 2020 has impacted consumer spending power, sportswear remains a significant category which is being supported by its very nature. Lockdowns and gymnasium closures have triggered solo fitness regimes in consumers, primarily based on working out at home (for example with yoga) and running outdoors.

Unique designs, retro styles and plus-size options leading trends

Unique sportswear which enables consumers to “stand out from the crowd” is also showing popularity in 2020. For example, sports-inspired apparel with the Lidl logo is showing to be surprisingly successful, with shoes, socks, t-shirts, leggings and slippers included in the collection.

DECASPORT’s Decathlon brand continues to give adidas a run for its money, while Sportisimo buys 80% shares in Klimatex

adidas CR sro maintains its lead in company terms in sportswear in 2020, thanks to the global success of the iconic brand. adidas also opened a new Stadium Evolution concept store in Prague, as a first in Europe, at the end of August 2019.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sportswear industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sportswear in Czech Republic market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sportswear in Czech Republic?
What are the major brands in Czech Republic?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

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Sportswear in the Czech Republic - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sportswear remains significant due to consumers exercising at home and running outdoors, along with seeking comfort and versatility during lockdowns

Unique designs, retro styles and plus-size options leading trends

DECASPORT’s Decathlon brand continues to give adidas a run for its money, while Sportisimo buys 80% shares in Klimatex

RECOVERY AND OPPORTUNITIES

Sportswear expected to bounce back in 2021, due to consumers’ higher uptake in solo sports during the time of COVID-19

Bright future for athleisure trend, as players adapt their products to meet the evolving preferences of modern consumers

Higher growth expected in pop-up stores to promote limited editions and special offers

CATEGORY DATA

Table 1 Sales of Sportswear by Category: Value 2015-2020
Table 2 Sales of Sportswear by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Sportswear: % Value 2016-2020
Table 4 LBN Brand Shares of Sportswear: % Value 2017-2020
Table 5 Distribution of Sportswear by Format: % Value 2015-2020
Table 6 Forecast Sales of Sportswear by Category: Value 2020-2025
Table 7 Forecast Sales of Sportswear by Category: % Value Growth 2020-2025

Apparel and Footwear in the Czech Republic - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

Table 8 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 9 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 14 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

Summary Fashion Face Masks Usage, Pricing and Market Sizes in Eastern Europe – 2020

Megatrends

Country Report

Sportswear in the Czech Republic

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Sportswear remains significant due to consumers exercising at home and running outdoors, along with seeking comfort and versatility during lockdowns

Unique designs, retro styles and plus-size options leading trends

DECASPORT’s Decathlon brand continues to give adidas a run for its money, while Sportisimo buys 80% shares in Klimatex

Overview

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Samples (FAQs about samples):

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Table of Contents

Sportswear in the Czech Republic - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sportswear remains significant due to consumers exercising at home and running outdoors, along with seeking comfort and versatility during lockdowns

Unique designs, retro styles and plus-size options leading trends

DECASPORT’s Decathlon brand continues to give adidas a run for its money, while Sportisimo buys 80% shares in Klimatex

RECOVERY AND OPPORTUNITIES

Sportswear expected to bounce back in 2021, due to consumers’ higher uptake in solo sports during the time of COVID-19

Bright future for athleisure trend, as players adapt their products to meet the evolving preferences of modern consumers

Higher growth expected in pop-up stores to promote limited editions and special offers

CATEGORY DATA

Apparel and Footwear in the Czech Republic - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

DISCLAIMER

DEFINITIONS

SOURCES

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