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Country Report

Sportswear in

Sportswear in the Czech Republic

14 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Internet retailing remains most dynamic channel

Czechs are increasingly using the internet for sports apparel and footwear purchases. The year-on-year sales of sportswear via the internet increased strongly in 2017, benefiting from the fast-developing health and wellness trend and supported by the wide choice of sportswear products, brands and prices via multiple e-shops in the Czech Republic.

Sportswear’s popularity continues to benefit from greater interest in athleisure

The athleisure trend fuelled sales and improved designs. The use of tracksuits, leggings and sneakers (trainers) increased strongly in line with the rising popularity of sports footwear and sports apparel, which were worn on casual occasions.

Casual dress code among employers contributes to increasing sales of sports-inspired apparel

A shift towards more casual clothing in many workplaces encouraged more consumers to wear sports-inspired apparel and footwear daily. Viewed as comfortable and fashionable, sports-inspired apparel is increasingly acceptable.

COMPETITIVE LANDSCAPE

Odyssey 44 buys a 50% share in the Sportisimo sporting goods chain

Odyssey 44 bought a 50% share of Sportisimo while the existing shareholders, Do Hong Son and Thai Ngoc Nguyen, retain a 50% share. The transaction price was not disclosed.

Under Armour expands its product range

The American Under Armour sportswear brand was distributed by BaGo Sport since 2013. It was introduced into new sports with strong growth potential in outdoor clothing.

Reebok creates a gym in the Mánes Gallery and partners with A3 Sports

Reebok sportswear and footwear transformed the Mánes Gallery in Prague into a gym. A pop-up concept called the Reebok Experience Store organises daily and weekend yoga exercises, CrossFit, combat, cross-country training and intensive Les Mills exercises mornings and afternoons.

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Samples

Sportswear Sample Report Sportswear Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sportswear industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sportswear in Czech Republic market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sportswear in Czech Republic?
What are the major brands in Czech Republic?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

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Sportswear in the Czech Republic - Category analysis

HEADLINES

PROSPECTS

Internet retailing remains most dynamic channel

Sportswear’s popularity continues to benefit from greater interest in athleisure

Casual dress code among employers contributes to increasing sales of sports-inspired apparel

COMPETITIVE LANDSCAPE

Odyssey 44 buys a 50% share in the Sportisimo sporting goods chain

Under Armour expands its product range

Reebok creates a gym in the Mánes Gallery and partners with A3 Sports

CATEGORY DATA

Table 1 Sales of Sportswear: Value 2012-2017
Table 2 Sales of Sportswear: % Value Growth 2012-2017
Table 3 NBO Company Shares of Sportswear: % Value 2013-2017
Table 4 LBN Brand Shares of Sportswear: % Value 2014-2017
Table 5 Distribution of Sportswear by Format: % Value 2012-2017
Table 6 Forecast Sales of Sportswear: Value 2017-2022
Table 7 Forecast Sales of Sportswear: % Value Growth 2017-2022

Apparel and Footwear in the Czech Republic - Industry Overview

EXECUTIVE SUMMARY

Athleisure style changing the perception of branded apparel and footwear among Czech consumers

Consumer spending rising again in 2017

Internet retailing increases its consumer base by offering convenience and attractive prices

Counterfeit apparel is still widely available in the Czech Republic

MARKET DATA

Table 8 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 9 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 14 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sportswear in the Czech Republic

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Internet retailing remains most dynamic channel

Sportswear’s popularity continues to benefit from greater interest in athleisure

Casual dress code among employers contributes to increasing sales of sports-inspired apparel

COMPETITIVE LANDSCAPE

Odyssey 44 buys a 50% share in the Sportisimo sporting goods chain

Under Armour expands its product range

Reebok creates a gym in the Mánes Gallery and partners with A3 Sports

Samples

Overview

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Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Sportswear in the Czech Republic - Category analysis

HEADLINES

PROSPECTS

Internet retailing remains most dynamic channel

Sportswear’s popularity continues to benefit from greater interest in athleisure

Casual dress code among employers contributes to increasing sales of sports-inspired apparel

COMPETITIVE LANDSCAPE

Odyssey 44 buys a 50% share in the Sportisimo sporting goods chain

Under Armour expands its product range

Reebok creates a gym in the Mánes Gallery and partners with A3 Sports

CATEGORY DATA

Apparel and Footwear in the Czech Republic - Industry Overview

EXECUTIVE SUMMARY

Athleisure style changing the perception of branded apparel and footwear among Czech consumers

Consumer spending rising again in 2017

Internet retailing increases its consumer base by offering convenience and attractive prices

Counterfeit apparel is still widely available in the Czech Republic

MARKET DATA

DEFINITIONS

SOURCES

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