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Learn moreFeb 2020
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An early start of spring and high temperatures during the summer months triggered higher sales of sportswear in 2019. Running and hiking apparel increased between March and July 2019, whilst fitness and yoga apparel saw steep growth in the summer months.
The retro style of the 1980s and 1990s is back in fashion. The classic style remained popular in sneakers such as adidas’ Stan Smith and Nike’s Air Jordan.
Sports-inspired sportswear registered the strongest growth in current value terms in 2019. Conversely, performance sportswear saw a slowdown in growth in footwear and a decline in apparel.
Adidas CR sro continued to lead sportswear in the Czech Republic in 2019, with a share of over double that of its nearest competitor, Nike Czech sro. adidas opened a new Stadium Evolution concept store in Prague as a first in Europe at the end of August 2019.
In January 2019, the supermarket chain Kaufland launched its own sport brand, Newletics. In addition to the classic functional sportswear for yoga, Pilates and running sports, it also offers fitness equipment such as dumbbells, medicine balls and exercise mats.
H&M Sport functional wear is designed for women, combining design with functionality, and is the first sports line made using sustainable materials. The composition of the products consists mostly of recycled polyester and elastane.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in Czech Republic with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sportswear industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sportswear in Czech Republic market research report includes:
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This industry report originates from Passport, our Apparel and Footwear market research database
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.