Sportswear in the Czech Republic

PROSPECTS

Larger sizing penetrates sportswear

Extended size offerings are a booming opportunity across apparel, but activewear is an area of particular growth, given how underrepresented larger sizes have been. Bottoms, such as jogging pants and leggings, are the most stocked category.

Athleisure trend is being adopted by a wider variety of consumers

In the latter part of the review period, the athleisure trend continued to be a key influence on the apparel and footwear industry. While sportswear is for sports and exercising, athleisure wear can be worn at any time and anywhere, which is why it has attracted a wider range of people and not just fitness enthusiasts.

Sports-inspired apparel posts the strongest growth

In 2018, sports-inspired sportswear registered the strongest growth in current value terms. Conversely, performance sportswear saw a considerable slowdown in growth in footwear and a decline in apparel.

COMPETITIVE LANDSCAPE

adidas will gradually close stores and focus on internet sales

adidas has announced plans to close its stores and strengthen its investment in digital activities. Its goal is to more than double its internet sales revenue over two years.

H&M Sport collection offers functional sportswear for women

H&M has unveiled a new collection – H&M Sport functional wear. It is designed for women, combining design with functionality, and is the first sports line made using sustainable materials.

Intersport modernises its stores with a new concept

The sports goods and apparel retailer Intersport has opened its first store in the Czech Republic using the Austrian parent company’s new, more modern outlet concept. For the first opening of this type of store, the company chose the premises in Prague Letnany.

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