Sportswear in the Czech Republic

PROSPECTS

Early spring and athleisure trend drive sales in 2019

An early start of spring and high temperatures during the summer months triggered higher sales of sportswear in 2019. Running and hiking apparel increased between March and July 2019, whilst fitness and yoga apparel saw steep growth in the summer months.

1980s and 1990s retro style and larger sizes booming

The retro style of the 1980s and 1990s is back in fashion. The classic style remained popular in sneakers such as adidas’ Stan Smith and Nike’s Air Jordan.

Sports-inspired apparel posts the strongest growth

Sports-inspired sportswear registered the strongest growth in current value terms in 2019. Conversely, performance sportswear saw a slowdown in growth in footwear and a decline in apparel.

COMPETITIVE LANDSCAPE

Adidas leads, opening a new concept store in Prague in 2019

Adidas CR sro continued to lead sportswear in the Czech Republic in 2019, with a share of over double that of its nearest competitor, Nike Czech sro. adidas opened a new Stadium Evolution concept store in Prague as a first in Europe at the end of August 2019.

Kaufland and Sportisimo develop their private label offerings

In January 2019, the supermarket chain Kaufland launched its own sport brand, Newletics. In addition to the classic functional sportswear for yoga, Pilates and running sports, it also offers fitness equipment such as dumbbells, medicine balls and exercise mats.

H&M Sport collection offers functionality and sustainability

H&M Sport functional wear is designed for women, combining design with functionality, and is the first sports line made using sustainable materials. The composition of the products consists mostly of recycled polyester and elastane.

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