The COVID-19 pandemic had a profound impact on demand for sportswear in 2020, with most companies posting weaker sales. Specific sports were impacted to varying degrees, depending on how accessible they were in a locked-down environment.
The athleisure trend in the Czech Republic has been emerging for a number of years, and is now highly competitive. The general rising interest in casual and comfortable yet stylish apparel and footwear amongst the local population supported the extremely low levels of decline for both sports-inspired apparel and footwear in 2020, and supported their full recovery in 2021 in value sales terms.
Sportswear in the Czech Republic is more consolidated in terms of competitive landscape compared to other categories in the market, with both adidas CR sro and DECASPORT sro holding double-digit value share in 2021. adidas maintained its overall lead due to the global success of its iconic brand, where its presence is strongest in sports footwear.
Sportswear is predicted to record a rapid and strong recovery over the forecast period, with value sales (at constant 2021 prices) set to return to pre-pandemic levels by 2024. While the category will be supported by the more frequent participation of sports, partly as a result of higher health-consciousness and outdoor activities due to pent-up demand after prolonged home seclusion, its performance will primarily be driven sports-inspired apparel and footwear in line with the ongoing athleisure trend in the country, which is only marginally dependent on economic development.
In addition to outdoor clothing and footwear, home-based activewear is expected to remain popular over the early part of the forecast period, as many local consumers who might have lingering concerns regarding exposure to the virus continue to avoid indoor facilities such as gyms. Activities such as yoga, Pilates, and HIT training via online sessions are likely to resonate with local consumers.
E-commerce continued to gain notable value share of sportswear in 2021, despite the reopening of physical stores in May 2021 in the Czech Republic. In addition to convenient home delivery and a wider range of brands that might be found in-store, consumers are increasingly attracted to competitive prices online, and therefore, if they have had a positive experience, are more likely to continue to shop via this platform.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.See All of Our Definitions
This report originates from Passport, our Sportswear research and analysis database.
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