The emerging visibility of women practising sports in Brazil can help drive up demand for sportswear over the forecast period. Despite the traditional prevalence of men’s sportswear requirements, the rapid pace of sportswear penetration among women has been identified as one of the main avenues of expansion for the category.
A more varied range of sports is gaining greater visibility in Brazil. The US league of basketball is frequently followed by a high number of viewers, while excitement around the 2023 Super Bowl resulted in the event being broadcast by a Brazilian television channel for the first time in history.
In Brazil, it is common for consumers who participate in sport or other forms of exercise to wear regular cotton t-shirts and other such items. Therefore, sportwear brands need to raise consumer awareness of the functional features of specific sports apparel such as temperature regulation, moisture management, stretch fibres, and waterproof, breathable fabric.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.See All of Our Definitions
This report originates from Passport, our Sportswear research and analysis database.
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