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Country Report

Sportswear in

Sportswear in Brazil

15 pages, Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Brazil’s slow economic recovery leads to a weak performance

Sports footwear is a category with great potential in Brazil, since many Brazilians are concerned about their physical appearance, and dedicate time to regular exercise. However, with only gradual recovery from one of the worst economic recessions in recent years, in 2018 some expenses were still being postponed and lost out to basic needs such as children’s schooling and the household’s general wellbeing.

Major brands announce more investment in local production, reducing prices

Due to the complexity of the tax system, rising energy costs, a very problematic logistics structure and a fluctuating currency exchange rate, Brazil has high prices for international brands. For these reasons, important major players in sports footwear are planning to increase their local production and protect themselves from some of these risky variables.

Athleisure continues to influence sales

Athleisure (items suitable for exercise and everyday wear) and activewear continue to influence sales of sportswear globally, and have also been influencing sales in Brazil for some years. However, the athleisure items commonly used at work tend to last longer and purchases are more easily postponed.

COMPETITIVE LANDSCAPE

Nike remains the leading brand in sportswear in Brazil

Nike enjoyed a very favourable year, sponsoring the French football team (FIFA World Cup winner), the Croatian team (the other finalist) and the third-placed Belgian team. The brand also sponsored the official ball and had several advertising boards within the stadiums.

adidas do Brasil remains the leading company

Nevertheless, adidas do Brasil remained the leading company in sportswear in value terms in 2018. This is because it has more than one brand in the country, with adidas, adidas Kids and Reebok.

Under Armour’s successful strategy leads to strong growth

Following the same strategy as Nike, Under Armour rapidly gained share and rose in the ranking in a short period of time by sponsoring traditional soccer teams (São Paulo, Sport Clube do Recife) within the first years of its entry, whilst simultaneously opening its own stores. Another sport that enjoys good visibility in Brazil is beach volleyball, and the team Juliana & Larissa is also sponsored by the brand.

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Samples

Sportswear Sample Report Sportswear Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sportswear industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sportswear in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sportswear in Brazil?
What are the major brands in Brazil?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

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Sportswear in Brazil - Category analysis

HEADLINES

PROSPECTS

Brazil’s slow economic recovery leads to a weak performance

Major brands announce more investment in local production, reducing prices

Athleisure continues to influence sales

COMPETITIVE LANDSCAPE

Nike remains the leading brand in sportswear in Brazil

adidas do Brasil remains the leading company

Under Armour’s successful strategy leads to strong growth

CATEGORY DATA

Table 1 Sales of Sportswear by Category: Value 2013-2018
Table 2 Sales of Sportswear by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sportswear: % Value 2014-2018
Table 4 LBN Brand Shares of Sportswear: % Value 2015-2018
Table 5 Distribution of Sportswear by Format: % Value 2013-2018
Table 6 Forecast Sales of Sportswear by Category: Value 2018-2023
Table 7 Forecast Sales of Sportswear by Category: % Value Growth 2018-2023

Apparel and Footwear in Brazil - Industry Overview

EXECUTIVE SUMMARY

Minimal growth in 2018, as the performance seen in 2017 is unsustainable

The competition intensifies, leveraging innovations to differentiate

Fiercer competition results in strategic mistakes

E-commerce grows strongly, but factors limit growth

Soft economic improvements demand more sophisticated strategies for growth

MARKET DATA

Table 8 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 9 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 14 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Sportswear in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Brazil’s slow economic recovery leads to a weak performance

Major brands announce more investment in local production, reducing prices

Athleisure continues to influence sales

COMPETITIVE LANDSCAPE

Nike remains the leading brand in sportswear in Brazil

adidas do Brasil remains the leading company

Under Armour’s successful strategy leads to strong growth

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Sportswear in Brazil - Category analysis

HEADLINES

PROSPECTS

Brazil’s slow economic recovery leads to a weak performance

Major brands announce more investment in local production, reducing prices

Athleisure continues to influence sales

COMPETITIVE LANDSCAPE

Nike remains the leading brand in sportswear in Brazil

adidas do Brasil remains the leading company

Under Armour’s successful strategy leads to strong growth

CATEGORY DATA

Apparel and Footwear in Brazil - Industry Overview

EXECUTIVE SUMMARY

Minimal growth in 2018, as the performance seen in 2017 is unsustainable

The competition intensifies, leveraging innovations to differentiate

Fiercer competition results in strategic mistakes

E-commerce grows strongly, but factors limit growth

Soft economic improvements demand more sophisticated strategies for growth

MARKET DATA

DEFINITIONS

SOURCES

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