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Country Report

Sportswear in

Sportswear in Brazil

13 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sportswear is expected to continue posting strong growth rates

Brazilians are known for being concerned about their physical appearance and many dedicate time to doing regular exercise. Even towards the end of the review period when Brazil faced one of its worst economic recessions, consumers did not drastically change their exercise habits and looked after their physical wellbeing.

Athleisure influences sales of sportswear in Brazil

Following a global trend towards apparel that is both practical and comfortable for everyday use, the athleisure trend has also reached Brazilian consumers. Consumers are seeking healthier and less complicated lifestyles and the athleisure trend meets those needs by offering items that do not compromise personal fashion style.

COMPETITIVE LANDSCAPE

Adidas outpaces Nike to regain its leadership

adidas managed to post a strong result in Brazil in 2017, surpassing rival Nike and regaining its leadership of sportswear, which it last held in 2012. adidas implemented several initiatives that helps explain such a performance in the country.

Brands to continue investing in local production

As the Brazilian economy recovers, competition is predicted to remain fierce within sportswear in the country. Asics and Under Armour are among the brands that also gained share towards the end of the review period and are expected to continue investing in local operations to further strengthen their presence in the country.

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Sportswear Sample Report Sportswear Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sportswear industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sportswear in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sportswear in Brazil?
What are the major brands in Brazil?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

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Sportswear in Brazil - Category analysis

HEADLINES

PROSPECTS

Sportswear is expected to continue posting strong growth rates

Athleisure influences sales of sportswear in Brazil

COMPETITIVE LANDSCAPE

Adidas outpaces Nike to regain its leadership

Brands to continue investing in local production

CATEGORY DATA

Table 1 Sales of Sportswear: Value 2012-2017
Table 2 Sales of Sportswear: % Value Growth 2012-2017
Table 3 NBO Company Shares of Sportswear: % Value 2013-2017
Table 4 LBN Brand Shares of Sportswear: % Value 2014-2017
Table 5 Distribution of Sportswear by Format: % Value 2012-2017
Table 6 Forecast Sales of Sportswear: Value 2017-2022
Table 7 Forecast Sales of Sportswear: % Value Growth 2017-2022

Apparel and Footwear in Brazil - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear returns to positive sales growth

Consumers continue to adopt more rational approach when purchasing new products

Long-lasting sales periods

Key players increase investments to leverage sales from internet retailing

Value sales are expected to recover, but at a slower pace

MARKET DATA

Table 8 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 9 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 14 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sportswear in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sportswear is expected to continue posting strong growth rates

Athleisure influences sales of sportswear in Brazil

COMPETITIVE LANDSCAPE

Adidas outpaces Nike to regain its leadership

Brands to continue investing in local production

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Sportswear in Brazil - Category analysis

HEADLINES

PROSPECTS

Sportswear is expected to continue posting strong growth rates

Athleisure influences sales of sportswear in Brazil

COMPETITIVE LANDSCAPE

Adidas outpaces Nike to regain its leadership

Brands to continue investing in local production

CATEGORY DATA

Apparel and Footwear in Brazil - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear returns to positive sales growth

Consumers continue to adopt more rational approach when purchasing new products

Long-lasting sales periods

Key players increase investments to leverage sales from internet retailing

Value sales are expected to recover, but at a slower pace

MARKET DATA

DEFINITIONS

SOURCES

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