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Country Report

Sportswear in

Sportswear in Indonesia

14 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sportswear sales driven by sports and fitness urban lifestyle trends

Sportswear players in Indonesia mostly target consumers in their twenties to mid-thirties who are actively involved in sports and fitness. The current urban health and fitness trend has led to consumers signing up for gym memberships in record numbers, with ever more young people looking to stay healthy.

Targeting of younger consumers via new innovative marketing strategies

Sports-inspired brands in Indonesia mostly target young adults, millennials or members of generation Z, with the sporty and cool image and durable properties of such products suiting the personality of these consumers. Some brands are using social media for promotion, while many consumers also tend to follow celebrity Instagram stars.

Growing focus on social media

In response to these trends, companies are increasingly promoting their products via endorsements. The fact that social media influencers really care about how they look and what they wear is helping brands to attract consumers.

COMPETITIVE LANDSCAPE

Adidas Indonesia continues to lead sportswear sales

Adidas Indonesia remains the leading player within sportswear, with the brand having been present in Indonesia for over a decade and being known for its high quality. In addition, prices are relatively affordable, ranging from IDR499,000 to IDR1.

International brands go head-to-head with domestic players

Sportswear continues to be dominated by international brands such as adidas and Reebok. However, domestic brand Eagle is also highly popular and is successfully competing with major international brands.

Low prices remain important to attracting consumers

Sportswear in Indonesia is very fragmented, with many brands being available and domestic brands continuing to attract consumers due to their low prices.

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Samples

Sportswear Sample Report Sportswear Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sportswear industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sportswear in Indonesia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sportswear in Indonesia?
What are the major brands in Indonesia?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

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Sportswear in Indonesia - Category analysis

HEADLINES

PROSPECTS

Sportswear sales driven by sports and fitness urban lifestyle trends

Targeting of younger consumers via new innovative marketing strategies

Growing focus on social media

COMPETITIVE LANDSCAPE

Adidas Indonesia continues to lead sportswear sales

International brands go head-to-head with domestic players

Low prices remain important to attracting consumers

CATEGORY DATA

Table 1 Sales of Sportswear: Value 2012-2017
Table 2 Sales of Sportswear: % Value Growth 2012-2017
Table 3 NBO Company Shares of Sportswear: % Value 2013-2017
Table 4 LBN Brand Shares of Sportswear: % Value 2014-2017
Table 5 Distribution of Sportswear by Format: % Value 2012-2017
Table 6 Forecast Sales of Sportswear: Value 2017-2022
Table 7 Forecast Sales of Sportswear: % Value Growth 2017-2022

Apparel and Footwear in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Positive outlook for Indonesian market

Apparel and footwear sales driven by ASEAN trade deal

International brands go head-to-head with domestic players

Positive development of internet retailing

Stronger growth for apparel and footwear

MARKET DATA

Table 8 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 9 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 14 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sportswear in Indonesia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sportswear sales driven by sports and fitness urban lifestyle trends

Targeting of younger consumers via new innovative marketing strategies

Growing focus on social media

COMPETITIVE LANDSCAPE

Adidas Indonesia continues to lead sportswear sales

International brands go head-to-head with domestic players

Low prices remain important to attracting consumers

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Sportswear in Indonesia - Category analysis

HEADLINES

PROSPECTS

Sportswear sales driven by sports and fitness urban lifestyle trends

Targeting of younger consumers via new innovative marketing strategies

Growing focus on social media

COMPETITIVE LANDSCAPE

Adidas Indonesia continues to lead sportswear sales

International brands go head-to-head with domestic players

Low prices remain important to attracting consumers

CATEGORY DATA

Apparel and Footwear in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Positive outlook for Indonesian market

Apparel and footwear sales driven by ASEAN trade deal

International brands go head-to-head with domestic players

Positive development of internet retailing

Stronger growth for apparel and footwear

MARKET DATA

DEFINITIONS

SOURCES

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