Health consciousness continues to rise in the wake of COVID-19, supporting fitness trends which were underway prior to the pandemic. Recovery to pre-pandemic levels of current sales in sportswear overall was seen by the end of 2022, thanks largely to rapidly rising healthy living trends.
The performance of sportswear in Indonesia can be reflected in the performance of Mitra Adiperkasa Tbk (MAPI). Through its subsidiary MAP Active Tbk (MAPA), the company controls thousands of modern non-grocery specialist outlets for clothing and sports equipment, with these being spread across the country.
The effect of the booming healthy living trend and rising participation in sports activities is set to have a positive impact on sales of sports apparel and footwear over the forecast period as more consumers being to take these activities seriously. During the pandemic, offline and online retailers including MAPA and Tokopedia noted that activities such as running and cycling had become popular.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.See All of Our Definitions
This report originates from Passport, our Sportswear research and analysis database.
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