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Country Report

Sportswear in

Sportswear in Indonesia

14 pages, Oct 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

No signs of athleisure and healthy lifestyle trends cooling

Sportswear sales are being fuelled by the growing athleisure and healthy lifestyle trends. While these trends previously only targeted millennials, they now also target the X and Z generations.

Futuristic-retro sports footwear trend

In response to the rapid rise in the popularity of the sports footwear and athleisure trends, consumers are going back to retro and basic sportswear styles. Futuristic-retro is the latest sports footwear trend in Indonesia, with New Balance Classic, Converse Original and adidas Original recently seeing huge demand.

Growing power of community and influencer promotion

The rise of athleisure is helping sportswear brands reach a wider target market, with sportswear, particularly footwear, no longer only being targeted at sports enthusiasts. Meanwhile, consumers are also looking for personalised advertising.

COMPETITIVE LANDSCAPE

Skechers leads sportswear sales

While many sports brands are targeting younger sports enthusiasts, Skechers is focusing more on women and middle-aged people, with this niche being less competitive and characterised by higher spending power. Thanks to this strategy, Skechers is gaining sales share within sportswear.

Global brands dominate sales at expense of local players

Due to their advanced technology, which enhances sportswear functionality, this area is dominated by global brands. Many international brands are entering Indonesia, offering products in various price ranges, from economy to high-end, thus making local brands less attractive.

Rapid growth of online sales

The majority of sportswear sales are still made via traditional stores, with internet retailing distribution share remaining limited. However, internet retailing sales continue to rise rapidly, with this trend expected to continue as Indonesians become more accustomed to purchasing items online.

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Sportswear Sample Report Sportswear Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sportswear industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sportswear in Indonesia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sportswear in Indonesia?
What are the major brands in Indonesia?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

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Sportswear in Indonesia - Category analysis

HEADLINES

PROSPECTS

No signs of athleisure and healthy lifestyle trends cooling

Futuristic-retro sports footwear trend

Growing power of community and influencer promotion

COMPETITIVE LANDSCAPE

Skechers leads sportswear sales

Global brands dominate sales at expense of local players

Rapid growth of online sales

CATEGORY DATA

Table 1 Sales of Sportswear by Category: Value 2013-2018
Table 2 Sales of Sportswear by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sportswear: % Value 2014-2018
Table 4 LBN Brand Shares of Sportswear: % Value 2015-2018
Table 5 Distribution of Sportswear by Format: % Value 2013-2018
Table 6 Forecast Sales of Sportswear by Category: Value 2018-2023
Table 7 Forecast Sales of Sportswear by Category: % Value Growth 2018-2023

Apparel and Footwear in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Improving economy and lifestyle trends fuel demand

Impact of healthy lifestyle, athleisure and street-style trends

Tighter competition between global and local brands

Internet retailing gaining share from traditional stores

More challenges expected in coming years

MARKET DATA

Table 8 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 9 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 14 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Sportswear in Indonesia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

No signs of athleisure and healthy lifestyle trends cooling

Futuristic-retro sports footwear trend

Growing power of community and influencer promotion

COMPETITIVE LANDSCAPE

Skechers leads sportswear sales

Global brands dominate sales at expense of local players

Rapid growth of online sales

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Sportswear in Indonesia - Category analysis

HEADLINES

PROSPECTS

No signs of athleisure and healthy lifestyle trends cooling

Futuristic-retro sports footwear trend

Growing power of community and influencer promotion

COMPETITIVE LANDSCAPE

Skechers leads sportswear sales

Global brands dominate sales at expense of local players

Rapid growth of online sales

CATEGORY DATA

Apparel and Footwear in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Improving economy and lifestyle trends fuel demand

Impact of healthy lifestyle, athleisure and street-style trends

Tighter competition between global and local brands

Internet retailing gaining share from traditional stores

More challenges expected in coming years

MARKET DATA

DEFINITIONS

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