Sportswear in Indonesia

2020 IMPACT

Sportswear’s relatively positive performance due to rising focus on health and fitness

Although strong sales declines were recorded in sportswear during 2020, the category fared better than most in Indonesia’s apparel and footwear industry. The relatively moderate sales declines recorded in the category during the year can be attributed mainly to the increasing interest of consumers in health and fitness.

Performance footwear records the least negative performance in sports footwear

Performance footwear was the sports footwear category to record the least severe sales declines during 2020 as many consumers turned to running shoes in search of footwear that is comfortable, practical and suitable for the types of physical activity that became more popular during the year. In particular, jogging, running, and cycling took off among the Indonesian population during 2020 as gymnasiums, sports clubs and fitness centres were forced to remain closed for extended periods during the quarantine lockdowns that were enacted in response to the COVID-19 pandemic during 2020.

Sports footwear remains the dominant category of sportswear

2020 saw sports footwear remain the dominant category of sportswear in Indonesia, with sales of sports footwear outnumbering sales of sports apparel by two to one. One factor that supports the very high demand for sports footwear in the country is that sports footwear allows the feet to breathe more than formal shoes, including those made from leather, which means that they are considered healthier and more comfortable in a country with a perpetually warm and humid climate.

Files are delivered directly into your account within a few minutes of purchase.