The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreFeb 2020
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Sportswear sales are being fuelled by the growing athleisure and healthy lifestyle trends. While these trends previously only targeted millennials, they now also target the X and Z generations.
In response to the rapid rise in the popularity of the sports footwear and athleisure trends, consumers are returning to retro and basic sportswear styles. Futuristic-retro is the latest sports footwear trend in Indonesia, with New Balance Classic, Converse Original and adidas Original recently seeing huge demand.
The rise of athleisure is helping sportswear brands reach a wider target market, with sportswear, particularly footwear, no longer only being targeted at sports enthusiasts. Meanwhile, consumers are also looking for personalised advertising.
Due to their advanced technology, which enhances sportswear functionality, sales are dominated by global brands. Indeed, many international players continue to enter Indonesia, offering products in various price ranges, from economy to high-end, thus making local brands less attractive.
Although international brands continue to lead sales, local brands are gradually gaining share, mainly due to their offering of more competitive prices. Recently, Chinese sportswear players have started to penetrate the market, with such brands proving popular since they can offer cheap prices, as well compete tightly with local brands.
The majority of sportswear sales are still made via traditional stores, with e-commerce distribution share remaining limited. However, online sales continue to rise rapidly as Indonesians become more accustomed to purchasing items via the internet, especially in urban areas.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in Indonesia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sportswear industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sportswear in Indonesia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Apparel and Footwear market research database
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.