Sportswear was a fairly vibrant area of apparel and footwear in Indonesia before the start of the COVID-19 pandemic, driven by the developing athleisure trend and a growing focus on sport and fitness. The closure of sports centres and gyms and the suspension of sports events put the brakes on growth, with value sales of sportswear seeing a sharp decline in 2020.
With gyms and sports centres closed during much of 2020/2021, many individuals took to working out at home, running/jogging, cycling or hiking. This helped to support the recovery of sportswear in 2021.
The performance of sportswear in Indonesia can be reflected in the performance of PT Mitra Adiperkasa Tbk (MAPI). Through its subsidiary PT MAP Active Tbk (MAPA), the company controls thousands of modern non-grocery specialist outlets for clothing and sports equipment, with these being spread across the country.
It is predicted that value sales of sportswear will recover to pre-COVID-19 levels by the beginning of 2023. Many players, especially the larger ones, are predicting an even earlier recovery due to the burgeoning healthy living trend that flourished during the pandemic.
The effect of the booming healthy living trend and rising participation in sports activities is set to have a positive impact on sales of sports apparel and footwear over the forecast period as more consumers being to take these activities seriously. During the pandemic, offline and online retailers such as MAPA, Tokopedia, noted that activities such as running and cycling had become popular.
Within sportswear, sports footwear accounts for a much higher share of sales than sports apparel in value terms. This is partly because for apparel, people can still often wear any type of apparel when exercising as long as it is flexible and comfortable enough.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See All of Our DefinitionsThis report originates from Passport, our Sportswear research and analysis database.
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