Having exhibited a double-digit decline in 2020, Retail current value sales of sportswear surged by almost a fifth during 2021 – raising them above their pre-pandemic level. Sportswear saw dynamic current value growth in the review period prior to the pandemic, due in large part to deepening interest among local consumers in health and fitness.
Sports-inspired apparel and sports-inspired footwear saw the slowest rates of decline in retail current value sales of sportswear during 2020, with the level of comfort provided by this apparel appealing strongly to local consumers during the period of lockdown in particular. During 2021, retail current value sales of both sports-inspired apparel and sports-inspired footwear exceed their 2019 peaks.
Nike de Mexico remained the leading player in sportswear in 2021. It is particularly strong in sports apparel and sports footwear.
The rate of growth in retail current value sales of sportswear will gradually decelerate over the course of the forecast period. Growth will be supported by the fact that Mexicans are becoming increasingly aware of the health benefits of sport and exercise.
Outdoor sportswear will continue to see future growth opportunities as local consumers increasingly favour outdoor activities than can be practiced with social distancing like trekking, running and cycling. Mobility alternatives like cycling are likely to drive demand for outdoor sportswear demand in the bigger cities.
In addition to social media, apps for training at home are likely to gain relevance as a marketing channel for sportswear brands. Many of these will link to the brand’s e-commerce website.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.See All of Our Definitions
This report originates from Passport, our Sportswear research and analysis database.
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