The Mexican territory is an attractive target for multinationals who are strengthening their direct-to-consumer strategies by setting up new conceptual stores, thus to reinforce their brands’ retail offerings. For example, this has been seen with adidas, with the creation of its brand centre in CDMX, which has four floors and offers an immersive experience; or from Nike, with its retail concept Nike Live, which combines physical and digital channels to offer consumers a unique experience; and with New Balance with its first factory outlet in Mexico.
The growing trends seen in home fitness, with online courses and virtual training, have led brands to launch their own online training applications. Within these, they offer training programmes under custom training subscriptions, whilst also positioning their sportswear lines through marketing strategies, managing the databases obtained from the information entered by the user when registering in the application, in order to develop personalised proposals that respond to the needs and desires identified.
Although the direct-to-consumer strategies of large multinationals such as Nike and adidas have not made as much headway in Mexico as seen in some other territories, it is likely that Mexican retailers of footwear and sportswear will indeed start to notice fluctuations in the supply of their goods. This will also impact Nike resellers, who have been affected following recent updates to the terms of purchase on their online portals which restrict purchases beyond personal use.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See All of Our DefinitionsThis report originates from Passport, our Sportswear research and analysis database.
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