Despite an already high level of demand and maturity for sportswear in Norway, there remain plenty of growth opportunities, especially in value sales terms. As more Norwegians partake in more sports and spend more time outdoors, they put an even stronger emphasis on quality and advanced materials, such as a dampening effect when running, sustainability, better fits, breathable materials, waterproof/windproof, lightweight, and much more.
The outdoor category tends to attract the most attention in Norway, partly due to the heavy population of domestic brands. In addition, the performance category driven by international sportswear giants like Nike and adidas is also set to continue to develop and grow, with running/jogging booming in popularity since the COVID-19 pandemic and gym visits becoming the norm.
As in all other apparel categories, e-commerce is predicted to continue to gain importance fast for sportswear over the forecast period. All e-commerce players like Zalando have a dedicated sports section on their websites, where it is possible to search not only by item, but by sport, activity, style, brand, etc.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.See All of Our Definitions
This report originates from Passport, our Sportswear research and analysis database.
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