Sportswear is expected to record strong value growth over the forecast period due to rising health awareness in Morocco. Consumers are enrolling in gyms, enticed by promotional deals on subscriptions and discounts for groups of individuals.
Current value sales will be supported by consumers of different age groups and genders, participating in sports and leisure activities once the pandemic recedes. Women, in particular, will provide a growing consumer base for sportswear due mainly to the launch of female-only gyms and the expansion of sports education and training specifically targeting women.
Unlike other apparel and clothing where consumers are seeking fashionable styles and quality, consumers will continue to seek economy sportswear during the forecast period. This is due mainly to the heightened price-sensitivity because of the lingering economic situation.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.See All of Our Definitions
This report originates from Passport, our Sportswear research and analysis database.
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