E-commerce has grown to be an important distribution channel for sportswear, as the pandemic led to store closures, forcing consumers to acquaint themselves with online shopping and different payment methods. Now that most restrictions have eased, consumers have rushed to stores to experience physical shopping again.
Sportswear items that can be worn by all genders are seeing growth, especially amongst gen Z consumers. Oversized and loose silhouettes are popular amongst this generation and this trend is expected to continue growing in the forecast period, as the streetwear trend is still popular in Singapore.
Ever since the onset of the COVID-19 pandemic, consumers have been placing more importance on health and wellness, with many taking up sports and starting to go to the gym more regularly. The lockdowns led many consumers in Singapore to take up activities such as jogging and hiking, and now that restrictions have eased, many are also indulging in group sports.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See All of Our DefinitionsThis report originates from Passport, our Sportswear research and analysis database.
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