Sportswear looks set to continue on a positive path over the forecast period, providing there are no unexpected curveballs as per pandemics and war. Admittedly, although more affluent consumers and millennials and gen Z will pay premiums for the must-have international brands, we will also see an ongoing degree of price-sensitivity until the economy fully recovers.
In addition to the continuous success of the athleisure trend, the performance of outdoor sportswear will benefit from the ongoing popularity of sport in France – and, notably, the wider consumer base it recruited during the pandemic. For instance, there is likely to be a renewed focus on female demographics.
The “sneakermania” trend does not seem to be weakening any time soon. However, the second-hand trend is also skyrocketing and thus could contribute to lower growth in sneakers – in the short-term, at least.
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Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See All of Our DefinitionsThis report originates from Passport, our Sportswear research and analysis database.
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