Recovery of the Nigerian economy is expected to drive dynamic value growth in sportswear over the forecast period. Genuine sportswear brands, which also bear a tax burden, are often more expensive than non-sportswear products.
Growing preference for casual apparel and footwear is expected to drive sportswear growth over the forecast period. Due to the hot and humid climate in Nigeria, wearing of loose and casual clothing and footwear such as sports tops and trainers is preferable.
As football is the most popular sports discipline in Nigeria, it helps to drive sales of sportswear. Young men generally engage in football competitions both for fun and in organised competitions, and so performance apparel and footwear sales benefit greatly from these activities.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.See All of Our Definitions
This report originates from Passport, our Sportswear research and analysis database.
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