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Country Report

Sportswear in

Sportswear in South Africa

14 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Healthier lifestyles and the “athleisure” trend drive demand

It is no longer frowned upon to wear sportswear throughout the day, for activities other than exercise. Sportswear is perceived as comfortable, and its relaxed style is gaining traction amongst all generations.

The promotion of active lifestyles

The government is heavily promoting active lifestyles, and middle- and higher-income consumers in particular are now investing in sportswear. International brands such as Nike and adidas are at the higher-end of the price spectrum, but they are purchased not only by higher-income groups, but by all income groups, as locals are highly aspirational.

Private label and cheaper alternatives

Not all consumers opt for costly brands, for reasons including: the inability to secure credit; unwillingness to pay high prices; limited funds; and the prioritisation of spending. In these cases, consumers must look for value alternatives.

COMPETITIVE LANDSCAPE

International brands lead sportswear

Sportswear is highly fragmented, and the only player with a double-digit value share is adidas. This is a highly visible brand due to its distribution network and official sponsorship, both locally and internationally.

A decline in share for international players

Despite maintaining their lead in sportswear, the two top players lost some share in 2017. The reason was the difficult economic climate, with consumers either voluntarily cutting back on discretionary spending to allocate their money to more essential items, or forced to stop spending due to more stringent credit regulations.

Slow growth expected for sportswear

Sportswear is expected to see only slow growth over the long-term, in part due to the challenging retail environment and cash-strapped consumers. Although “athleisure” and the drive for comfort will stimulate growth, strong double-digit growth is unlikely without a sudden change.

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Sportswear Sample Report Sportswear Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sportswear industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sportswear in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sportswear in South Africa?
What are the major brands in South Africa?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database

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Sportswear in South Africa - Category analysis

HEADLINES

PROSPECTS

Healthier lifestyles and the “athleisure” trend drive demand

The promotion of active lifestyles

Private label and cheaper alternatives

COMPETITIVE LANDSCAPE

International brands lead sportswear

A decline in share for international players

Slow growth expected for sportswear

CATEGORY DATA

Table 1 Sales of Sportswear: Value 2012-2017
Table 2 Sales of Sportswear: % Value Growth 2012-2017
Table 3 NBO Company Shares of Sportswear: % Value 2013-2017
Table 4 LBN Brand Shares of Sportswear: % Value 2014-2017
Table 5 Distribution of Sportswear by Format: % Value 2012-2017
Table 6 Forecast Sales of Sportswear: Value 2017-2022
Table 7 Forecast Sales of Sportswear: % Value Growth 2017-2022

Apparel and Footwear in South Africa - Industry Overview

EXECUTIVE SUMMARY

The challenging economic environment adversely impacts apparel and footwear

International brands exit the market and local retailers focus on private label

Retailers focus on the basics to drive footfall into bricks-and-mortar stores

Online sales are growing, but the strong mall culture dominates fashion retail

Macroeconomic factors and regulatory changes will impact apparel and footwear

MARKET DATA

Table 8 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 9 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 14 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sportswear in South Africa

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Executive Summary

New Report Guarantee

PROSPECTS

Healthier lifestyles and the “athleisure” trend drive demand

The promotion of active lifestyles

Private label and cheaper alternatives

COMPETITIVE LANDSCAPE

International brands lead sportswear

A decline in share for international players

Slow growth expected for sportswear

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Sportswear in South Africa - Category analysis

HEADLINES

PROSPECTS

Healthier lifestyles and the “athleisure” trend drive demand

The promotion of active lifestyles

Private label and cheaper alternatives

COMPETITIVE LANDSCAPE

International brands lead sportswear

A decline in share for international players

Slow growth expected for sportswear

CATEGORY DATA

Apparel and Footwear in South Africa - Industry Overview

EXECUTIVE SUMMARY

The challenging economic environment adversely impacts apparel and footwear

International brands exit the market and local retailers focus on private label

Retailers focus on the basics to drive footfall into bricks-and-mortar stores

Online sales are growing, but the strong mall culture dominates fashion retail

Macroeconomic factors and regulatory changes will impact apparel and footwear

MARKET DATA

DEFINITIONS

SOURCES

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