In South Africa, many casual wear trends are often sports-inspired. Brands such as adidas and Nike often release casual wear trends that many consumers are immediately attracted to as they are easily accessible in stores offering credit options.
Towards the end of the review period, many local consumers experienced financial difficulties due to high levels of inflation in South Africa, impacting food prices, fuel prices, mortgage and rent. Despite the economic difficulties faced by local consumers, they are still willing to spend money on limited edition sportswear and collaborations.
Post-pandemic, consumers are gradually shifting from purchasing online to previous habits of making in-store visits. To attract more consumers to its store, adidas in Gateway now offers consumers a personalised technological experience.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.See All of Our Definitions
This report originates from Passport, our Sportswear research and analysis database.
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