During the forecast period, sportswear is set to benefit from the increasing participation in sports and fitness among an increasingly health-conscious population, in the wake of the recent pandemic. The category will also remain one of the chief beneficiaries of the athleisure trend, which is driven as much by the growing preference amongst consumers for clothes combining comfort and style, as it is by the increasing participation in sports and fitness activities.
While local media coverage of women’s sports, such as Turkish national volleyball, on the rise in the country, more women are expected to be inspired to take part in sport during the forecast period. While participation in sport is being encouraged through initiatives such ‘Empowering Girls through Sport’ by the Turkish Olympic Committee, there is still much potential for growth.
Players are also looking to social technologies to raise the profile of their brands, tap into contemporary social and environmental concerns and reach more consumers, especially those of a younger, more modern demographic. Thus, major brands like Nike are increasingly active in disseminating social messages, rather than simply sports-themed communications and advertising.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See All of Our DefinitionsThis report originates from Passport, our Sportswear research and analysis database.
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