Sportswear is projected to record robust growth in total current value sales throughout the forecast period. Overall demand will continue to be buoyed by growth in the number of Hungarians regularly partaking in sports and fitness activities, with increased health-consciousness in the wake of COVID-19 and rising awareness of the risks associated with being overweight or obese set to remain highly influential in this regard.
All sportswear categories look set to witness increased polarisation over the forecast period. Many consumers will remain inclined to favour cheaper brands and private label products in the short-to-medium term as inflationary pressures and the further depreciation of the forint continue to drive up prices and the general cost of living.
Sportswear producers and retailers in Hungary will continue to invest heavily in social media marketing over the forecast period. In particular, more players are expected to employ sports and fitness influencers such as Virág Kiss, Rella Rubint, Ironmom and Eniko Péntek as brand ambassadors to promote new launches and discount offers on platforms like Instagram and TikTok.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.See All of Our Definitions
This report originates from Passport, our Sportswear research and analysis database.
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