Competitive Landscape
Coles Embraces Automation and Value to Challenge Woolworths' Leading Position
Supermarkets in Australia remained highly concentrated in 2025, with Woolworths and Coles holding a combined share of 81%. Over the five years from 2020 to 2025, Woolworths' share increased modestly from 41% to 45%, while Coles saw a sharper rise from 34% to 37%.
Rivals Capitalise on Value and Digital Platforms to Capture Switching Shoppers
The competitive shifts in supermarkets present clear opportunities for businesses that can deliver operational efficiency, price leadership, and strong digital engagement. Coles' ability to deploy automation and vertical integration has allowed it to maintain sharper pricing and improve earnings, positioning it as both a value and quality leader.
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Overview:
Understand the latest market trends and future growth opportunities for the Supermarkets industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Supermarkets in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Supermarkets in Australia?
- Which are the leading retailers in Supermarkets in Australia?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Supermarkets in Australia - Category analysis
Key Data Insights
Supermarkets Witness Solid Momentum While Embracing Price Reductions
Supermarkets Witness Solid Momentum While Embracing Price Reductions
Coles and Woolworths Expand Private Label to Win Shopper Loyalty
Woolworths Invests in Fulfilment Hubs to Accelerate Retail E-Commerce
Coles and Woolworths Deploy Ai and Digital to Redefine Shopper Loyalty
Coles and Woolworths Accelerate Private Label Development for Price and Quality Gains
Coles Embraces Automation and Value to Challenge Woolworths' Leading Position
Rivals Capitalise on Value and Digital Platforms to Capture Switching Shoppers
Retail in Australia - Industry Overview
Modest Growth for Retail as Consumer Confidence Picks up
Key Data Insights
Modest Growth for Retail as Consumer Confidence Picks up
E-Commerce Outpaces Other Channels as Consumers Adopt Hybrid Shopping Habits
Mecca and Phantm Streamline Packaging Compliance with Ai-Powered Data
E-Commerce Enhances Digital Journeys to Drive Loyalty and Growth
Ai-Driven Automation Transforms Operations and Supply Chain Agility
Private Label Expansion Unlocks Loyalty and Margin Resilience
Coles Group Outpaces Rivals as Ai and Private Label Sharpen Value Proposition
Mecca's New Flagship Store Aim to Set New Standards in Experiential Retail
Coles and Openai Partner to Integrate Chatgpt into Workflows
Informal Retail
Opening Hours for Physical Retail
Seasonality
End of year/Christmas shopping
Back-to-school
Country Reports Disclaimer
Supermarkets
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Supermarkets research and analysis database.
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