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Country Report

Cafés/Bars in

Cafés/Bars in Bulgaria

Apr 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Slowdown in inbound tourism likely to constrain expansion of cafés/bars

Tourism provided a significant boost to cafés/bars towards the end of the review period, with the numbers of foreign tourists visiting Bulgaria reaching record levels over 2016-2017. In particular, the category benefited from the country’s growing popularity as a low-cost destination among younger travellers.

Specialist coffee and tea shops chains benefit from growing consumer sophistication

Chained specialist coffee and tea shops was the most dynamic performer within cafés/bars in terms of growth in current value sales and transactions in 2018. The category continued to benefit from the increasing preference for more sophisticated coffee varieties among Bulgarians, especially among young adults and middle-aged consumers in urban areas.

Healthy living trend will continue to drive evolution of cafés/bars menus

Juice/smoothie bars looks set to be one of the strongest performers in cafés/bars over the forecast period, thanks largely to rising health-consciousness among Bulgarian consumers. This latter trend should also continue to encourage operators in other categories to add healthier choices to their menus.

COMPETITIVE LANDSCAPE

New outlets and digital marketing strategy help Nedelya to strengthen its lead

Cafés/bars remained highly fragmented in 2018, with independents dominating and chained players accounting for very small shares of total current value sales, transactions and outlet numbers. Nedelya, which competes in cafés, was the leading chain in value terms, followed by specialist coffee and tea shops operators Costa Coffee and Starbucks.

Starbucks continues to benefit from recent changes to outlet designs and menus

Gloria Jean's Coffees recorded the fastest growth in current value sales and transactions of any brand in cafés/bars in 2018, albeit from a very low base. Among better established brands, the most dynamic player was Starbucks.

Potential for consolidation of independents to create new chains remains limited

The vast majority of independent players in cafés/bars in Bulgaria are small businesses that operate just one outlet. While many of these players do face growing competition from chained operators, this threat is not so great as to provide a strong impetus for them to consolidate their businesses and create new chains.

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Cafés/Bars Sample Report Cafés/Bars Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cafés/Bars industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cafés/Bars in Bulgaria market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cafés/Bars in Bulgaria?
What are the major brands in Bulgaria?
What are the growth prospects for specialist coffee shops in Bulgaria?
How important are traditional cafés or bars to the foodservice landscape in Bulgaria?
How are domestic specialist coffee shop chains fairing against multinational chains?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Cafés/Bars in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Slowdown in inbound tourism likely to constrain expansion of cafés/bars

Specialist coffee and tea shops chains benefit from growing consumer sophistication

Healthy living trend will continue to drive evolution of cafés/bars menus

COMPETITIVE LANDSCAPE

New outlets and digital marketing strategy help Nedelya to strengthen its lead

Starbucks continues to benefit from recent changes to outlet designs and menus

Potential for consolidation of independents to create new chains remains limited

CATEGORY DATA

Table 1 Cafés/Bars by Category: Units/Outlets 2013-2018
Table 2 Sales in Cafés/Bars by Category: Number of Transactions 2013-2018
Table 3 Sales in Cafés/Bars by Category: Foodservice Value 2013-2018
Table 4 Cafés/Bars by Category: % Units/Outlets Growth 2013-2018
Table 5 Sales in Cafés/Bars by Category: % Transaction Growth 2013-2018
Table 6 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2013-2018
Table 7 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2014-2018
Table 8 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2015-2018
Table 9 Forecast Cafés/Bars by Category: Units/Outlets 2018-2023
Table 10 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2018-2023
Table 11 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2018-2023
Table 12 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2018-2023
Table 13 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2018-2023
Table 14 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Economic development continues to drive market expansion

Rising demand among local consumers offsets slowdown in tourist numbers

Foodservice operators adjust strategies as competition intensifies

Full-service restaurants is the most dynamic independent category in value terms

Outlook for foodservice remains positive despite projected slowdown

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

Megatrends

Country Report

Cafés/Bars in Bulgaria

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Executive Summary

New Report Guarantee

PROSPECTS

Slowdown in inbound tourism likely to constrain expansion of cafés/bars

Specialist coffee and tea shops chains benefit from growing consumer sophistication

Healthy living trend will continue to drive evolution of cafés/bars menus

COMPETITIVE LANDSCAPE

New outlets and digital marketing strategy help Nedelya to strengthen its lead

Starbucks continues to benefit from recent changes to outlet designs and menus

Potential for consolidation of independents to create new chains remains limited

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Overview

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Table of Contents

Cafés/Bars in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Slowdown in inbound tourism likely to constrain expansion of cafés/bars

Specialist coffee and tea shops chains benefit from growing consumer sophistication

Healthy living trend will continue to drive evolution of cafés/bars menus

COMPETITIVE LANDSCAPE

New outlets and digital marketing strategy help Nedelya to strengthen its lead

Starbucks continues to benefit from recent changes to outlet designs and menus

Potential for consolidation of independents to create new chains remains limited

CATEGORY DATA

Consumer Foodservice in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Economic development continues to drive market expansion

Rising demand among local consumers offsets slowdown in tourist numbers

Foodservice operators adjust strategies as competition intensifies

Full-service restaurants is the most dynamic independent category in value terms

Outlook for foodservice remains positive despite projected slowdown

MARKET DATA

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