Over the forecast period, cafés/bars is set to continue recovering from the devastating losses recorded in the channel at the peak of the COVID-19 pandemic in 2020, with value sales in constant 2022 terms, outlet numbers and transactions volume all expected to have exceeded pre-pandemic levels as early as the end of 2023. Crucially, chained cafés/bars is set to outperform independent cafés/bars as the prevailing consumer trends are expected to remain particularly favourable for chains, especially the general preference for well-known brands that offer familiar food and beverages in familiar surroundings.
The ongoing development of cafés/bars over the forecast period is set to be underpinned largely by ongoing innovation among category players as they face increasing competitive pressures from other consumer foodservice channels. The owners of some cafés/bars have already begun to think outside of the box in terms of creating new concepts in terms of interior decor, menu items and positioning with the potential to offer excitement and novelty to their customers.
Chained specialist coffee and tea shops is expected to register the strongest performance of any category of cafés/bars over the forecast period and this is largely due to the efforts of the category’s two leading brands Starbucks and Costa Coffee to expand their outlet networks throughout the capital city Sofia and other major urban areas around the country. After initially adopting a cautious approach to their respective development plans in Bulgaria with the aim of avoiding overreaching, both Starbucks and Costa Coffee have more recently expressed a desire to expand their respective outlet networks in response to growing demand for consumer foodservice outlets that offer consumers the reassurance of familiarity and uniformity.
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Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cafés/Bars industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.See All of Our Definitions
This report originates from Passport, our Cafés/Bars research and analysis database.
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