Cafés/bars registered plummeting current value sales in 2020 as a result of the COVID-19 pandemic, with outlet closures and limits on operating hours. In 2021 the channel saw a significant rebound, achieving double-digit growth thanks to renewed consumer demand and the lifting of most of the restrictions imposed in 2020 due to the pandemic.
Although from a low base, in 2021 chained juice/smoothie bars achieved the fastest current value growth, thanks to the positive impact of the health and wellness trends amidst the lingering effects of the COVID-19 pandemic. The growth of the category was driven primarily by younger consumers, many of whom as part of their healthy diet and exercise routines tended to consume healthier drinks than carbonates and energy drinks, such as 100% and cold-pressed fruit juices, as well as smoothies, which gained popularity during the second half of the review period.
The country’s leading chain of cafés, Nedelya, also remained the leading brand in overall cafés/bars in 2021. It has a strong focus on fresh cakes and desserts, and its indulgent menu items tend to be best enjoyed over a coffee or other hot drink in the company of others.
As a result of the COVID-19 pandemic and the resulting lockdowns, full and partial shutdowns of foodservice, as well as the restrictions imposed on unvaccinated citizens in Bulgaria, cafés/bars declined significantly in 2020, and only partially recovered in 2021. As a result, in the review period the performance of the channel was sluggish, and as the situation normalises and cafés/bars fully reopen over the forecast period, the channel is poised to significantly outperform the review period.
Due to rising consumer interest in speciality coffees and teas and the resulting demand for such products, as well as the growing diversification of coffee and tea formats (capsules, pods, coffee beans, ground coffee), specialist coffee and tea shops is set to see the fastest current value growth over the forecast period. This is partly because COVID-19 hit the category particularly hard, so as the market normalises and demand is fully restored, it will achieve the strongest growth within cafés/bars.
Whilst chained juice/smoothie bars achieved the fastest growth in 2021, independent juice/smoothie bars is set to see the fastest growth in cafés/bars over the forecast period. This growth will be driven mainly by younger consumer groups, such as millennials and gen Z, who tend to be the most faithful followers of juicing and making smoothies at home or at their offices, as well as consuming freshly prepared juices and smoothies aimed at on-the-go consumption when they are away from the home or office.
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This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.See All of Our Definitions
This report originates from Passport, our Cafés/Bars research and analysis database.
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