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Country Report

Cafés/Bars in

Cafés/Bars in Bulgaria

Apr 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Healthy living trend will continue to drive evolution of cafés/bars menus

Juice/smoothie bars looks set to be one of the strongest performers in cafés/bars over the forecast period thanks largely to rising health-consciousness amongst Bulgarian consumers. This trend should also continue to encourage operators in other categories to add healthier choices to their menus.

Specialist coffee and tea shops chains benefit from growing consumer sophistication

Chained specialist coffee and tea shops continued to benefit from the increasing preference for more sophisticated coffee varieties amongst Bulgarians in 2019, especially amongst young adults and middle-aged consumers in urban areas. Sustained investment in advertising support for leading international brands also bolstered the category’s performance, as did new outlet openings by global giant Starbucks.

Coffee culture is gaining momentum, helping diversify product and service offering

The coffee culture in Bulgaria is gaining momentum and is helping diversify product and service offering. According to a poll conducted by Trend agency on coffee consumption and coffee culture in Bulgaria, commissioned by AmRest Coffee (representative of the Starbucks® chain in Bulgaria) in October 2019, 69% of Bulgarians drink at least one coffee per day, whilst young people like to experiment with flavours and aromas.

COMPETITIVE LANDSCAPE

Category remains highly fragmented, with Nedelya maintaining a healthy lead

Cafés/bars remained highly fragmented in 2019, with independents dominating and chained players accounting for a very small share of total current value sales, transactions and outlet numbers. Nedelya, which competes in cafés, was the leading chain in value terms, followed by specialist coffee and tea shops operators Costa Coffee and Starbucks.

Starbucks benefits from outlet expansion, revamps, and healthier menus

Starbucks also recorded value sales growth in 2019. This chain’s performance was bolstered by the opening of several new outlets, including in Varna and Sofia, with ongoing negotiations to expand the chain to other cities.

Costa Coffee records strong growth following acquisition by Coca-Cola

Following the acquisition by Coca-Cola, Costa Coffee recorded strong double-digit outlet and transaction growth in 2019 and further growth is anticipated over the forecast period. Costa Coffee branded products are to be sold in at least 10 of its 28 European markets, including Bulgaria, Greece, Hungary, Poland, Romania, Russia and Switzerland.

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Cafés/Bars Sample Report Cafés/Bars Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cafés/Bars industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cafés/Bars in Bulgaria market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cafés/Bars in Bulgaria?
What are the major brands in Bulgaria?
What are the growth prospects for specialist coffee shops in Bulgaria?
How important are traditional cafés or bars to the foodservice landscape in Bulgaria?
How are domestic specialist coffee shop chains fairing against multinational chains?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Cafés/Bars in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Healthy living trend will continue to drive evolution of cafés/bars menus

Specialist coffee and tea shops chains benefit from growing consumer sophistication

Coffee culture is gaining momentum, helping diversify product and service offering

COMPETITIVE LANDSCAPE

Category remains highly fragmented, with Nedelya maintaining a healthy lead

Starbucks benefits from outlet expansion, revamps, and healthier menus

Costa Coffee records strong growth following acquisition by Coca-Cola

CATEGORY DATA

Table 1 Cafés/Bars by Category: Units/Outlets 2014-2019
Table 2 Sales in Cafés/Bars by Category: Number of Transactions 2014-2019
Table 3 Sales in Cafés/Bars by Category: Foodservice Value 2014-2019
Table 4 Cafés/Bars by Category: % Units/Outlets Growth 2014-2019
Table 5 Sales in Cafés/Bars by Category: % Transaction Growth 2014-2019
Table 6 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2014-2019
Table 7 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2015-2019
Table 8 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2016-2019
Table 9 Forecast Cafés/Bars by Category: Units/Outlets 2019-2024
Table 10 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2019-2024
Table 11 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2019-2024
Table 12 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2019-2024
Table 13 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2019-2024
Table 14 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2019-2024

Consumer Foodservice in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Rising personal incomes and consumer confidence drive growth in 2019

Convenience and health and wellness key trends in 2019

Highly fragmented category dominated by independents

Cafés/bars is the most dynamic independent category in value terms in 2019

Further stable growth with rising incomes, busier lifestyles and growing tourism

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2014-2019
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2014-2019
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2019
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2014-2019
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2014-2019
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2014-2019
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2019
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2014-2019
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2014-2019
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2019
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2016-2019
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2019
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2019-2024
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2019-2024

Megatrends

Country Report

Cafés/Bars in Bulgaria

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Executive Summary

New Report Guarantee

PROSPECTS

Healthy living trend will continue to drive evolution of cafés/bars menus

Specialist coffee and tea shops chains benefit from growing consumer sophistication

Coffee culture is gaining momentum, helping diversify product and service offering

COMPETITIVE LANDSCAPE

Category remains highly fragmented, with Nedelya maintaining a healthy lead

Starbucks benefits from outlet expansion, revamps, and healthier menus

Costa Coffee records strong growth following acquisition by Coca-Cola

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Overview

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Table of Contents

Cafés/Bars in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Healthy living trend will continue to drive evolution of cafés/bars menus

Specialist coffee and tea shops chains benefit from growing consumer sophistication

Coffee culture is gaining momentum, helping diversify product and service offering

COMPETITIVE LANDSCAPE

Category remains highly fragmented, with Nedelya maintaining a healthy lead

Starbucks benefits from outlet expansion, revamps, and healthier menus

Costa Coffee records strong growth following acquisition by Coca-Cola

CATEGORY DATA

Consumer Foodservice in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Rising personal incomes and consumer confidence drive growth in 2019

Convenience and health and wellness key trends in 2019

Highly fragmented category dominated by independents

Cafés/bars is the most dynamic independent category in value terms in 2019

Further stable growth with rising incomes, busier lifestyles and growing tourism

MARKET DATA

CORONAVIRUS (COVID-19)

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