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Cafés/Bars in
Austria

Country Report

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Executive Summary

Apr 2019
PROSPECTS
The growing preference for breakfast/brunch will support growth

Cafés/bars is characterised by rather low fluctuation in terms of outlet numbers compared with some other consumer foodservice channels. Several hundreds of cafés/bars both open and close each year; thus, leaving the total number of outlets fairly stable.

Smaller specialist players are set to post higher growth

Current trends indicate that smaller specialist coffee and tea shops, as well as juice/smoothie bars, will post higher growth compared with traditional cafés and bars. This is mainly related to the popularity of individual coffee shops which serve high-quality coffee, often offering organic and fair-trade products.

Cafés/bars benefit mainly from eat-in sales, although home delivery increases

Cafés/bars continue to benefit from eat-in sales; the take-away share consists mostly of sales of beverages. Most players are expanding their food offer, also including vegetarian and organic options, which are popular amongst many consumers.

COMPETITIVE LANDSCAPE
Tchibo continues to lead the highly fragmented competitive environment

The network of Tchibo specialist coffee shops under Eduscho (Austria) continued to lead cafés/bars in value terms in 2018. The company has been undergoing the repositioning and optimisation of its stores in the country.

More Austrians consume breakfast and lunch outside of the home

The breakfast, brunch and lunch trends are booming in Austria, influencing consumer choice when it comes to eating out. Cafés benefited from these trends, and offered more food options.

Chained players search for ways to grow

In a highly fragmented and competitive environment, both domestic and international players are looking for new ways to grow. Whereas some players, such as Tchibo, have embarked on optimisation strategies, other well-known players, such as Wein & Co, have partnered with international holdings and are looking for changes in their image and a consequent improvement of their performance.

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Cafés/Bars in Austria

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cafés/Bars industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cafés/Bars in Austria market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cafés/Bars in Austria?
  • What are the major brands in Austria?
  • What are the growth prospects for specialist coffee shops in Austria?
  • How important are traditional cafés or bars to the foodservice landscape in Austria?
  • How are domestic specialist coffee shop chains fairing against multinational chains?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Cafés/Bars in Austria - Category analysis

HEADLINES

PROSPECTS

The growing preference for breakfast/brunch will support growth
Smaller specialist players are set to post higher growth
Cafés/bars benefit mainly from eat-in sales, although home delivery increases

COMPETITIVE LANDSCAPE

Tchibo continues to lead the highly fragmented competitive environment
More Austrians consume breakfast and lunch outside of the home
Chained players search for ways to grow

CATEGORY DATA

Table 1 Cafés/Bars by Category: Units/Outlets 2013-2018
Table 2 Sales in Cafés/Bars by Category: Number of Transactions 2013-2018
Table 3 Sales in Cafés/Bars by Category: Foodservice Value 2013-2018
Table 4 Cafés/Bars by Category: % Units/Outlets Growth 2013-2018
Table 5 Sales in Cafés/Bars by Category: % Transaction Growth 2013-2018
Table 6 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2013-2018
Table 7 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2014-2018
Table 8 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2015-2018
Table 9 Forecast Cafés/Bars by Category: Units/Outlets 2018-2023
Table 10 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2018-2023
Table 11 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2018-2023
Table 12 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2018-2023
Table 13 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2018-2023
Table 14 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice in Austria - Industry Overview

EXECUTIVE SUMMARY

Positive forecast for consumer foodservice in Austria
More restaurants opt to use home delivery services
Chained limited-service restaurants shows the strongest expansion
Independent players still dominate consumer foodservice
The outlook remains cautiously optimistic

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

SOURCES

Summary 1 Research Sources