Cafés/bars is characterised by rather low fluctuation in terms of outlet numbers compared with some other consumer foodservice channels. Several hundreds of cafés/bars both open and close each year; thus, leaving the total number of outlets fairly stable.
Current trends indicate that smaller specialist coffee and tea shops, as well as juice/smoothie bars, will post higher growth compared with traditional cafés and bars. This is mainly related to the popularity of individual coffee shops which serve high-quality coffee, often offering organic and fair-trade products.
Cafés/bars continue to benefit from eat-in sales; the take-away share consists mostly of sales of beverages. Most players are expanding their food offer, also including vegetarian and organic options, which are popular amongst many consumers.
The network of Tchibo specialist coffee shops under Eduscho (Austria) continued to lead cafés/bars in value terms in 2018. The company has been undergoing the repositioning and optimisation of its stores in the country.
The breakfast, brunch and lunch trends are booming in Austria, influencing consumer choice when it comes to eating out. Cafés benefited from these trends, and offered more food options.
In a highly fragmented and competitive environment, both domestic and international players are looking for new ways to grow. Whereas some players, such as Tchibo, have embarked on optimisation strategies, other well-known players, such as Wein & Co, have partnered with international holdings and are looking for changes in their image and a consequent improvement of their performance.
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Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Austria with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Consumer Foodservice market research database.