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Country Report

Cafés/Bars in

Cafés/Bars in Austria

Mar 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Expansions and new emerging players are low, as the 2019 smoking ban impacts transactions in cafés/bars

Home deliveries increase, as players focus on diversifying their food options to include more vegetarian and organic options

Specialist coffee and tea shops benefit from aligning to growing trends, including high-quality coffee and health and wellness options

Specialist coffee and tea shops saw strong levels of growth in 2019, driven by a limited number of very successful outlets in more urban, youthful areas. The vast majority of consumers within these areas continued to prefer cafés, which remained a dominant area.

COMPETITIVE LANDSCAPE

McDonald’s retains its lead, offering the McCafé product range through all its ordering terminals, while second-placed player Aida offers its new to-go service

Independent juice/smoothie bars continued to expand, benefiting from lack of chained competition and the growing health and wellness trend

Independent juice/smoothie bars continued to expand in 2019, with major players increasing their number of outlets, being on the verge of meeting the definition of chained players. This includes O’Melli, from O’Melli VertriebsgmbH, which grew from nine to ten outlets in 2019, with stores concentrated in shopping centres in the Vienna Area.

Tchibo undergoes a repositioning of its cafés, as all players look for new ways to modernise and grow

The network of Tchibo specialist coffee shops under Eduscho (Austria) came in second place in cafés in 2019, under cafés leader Aida. Over the review period, the player has been undergoing the repositioning and optimisation of its stores in the country.

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Cafés/Bars Sample Report Cafés/Bars Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cafés/Bars industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cafés/Bars in Austria market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cafés/Bars in Austria?
What are the major brands in Austria?
What are the growth prospects for specialist coffee shops in Austria?
How important are traditional cafés or bars to the foodservice landscape in Austria?
How are domestic specialist coffee shop chains fairing against multinational chains?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Cafés/Bars in Austria - Category analysis

HEADLINES

PROSPECTS

Expansions and new emerging players are low, as the 2019 smoking ban impacts transactions in cafés/bars

Home deliveries increase, as players focus on diversifying their food options to include more vegetarian and organic options

Specialist coffee and tea shops benefit from aligning to growing trends, including high-quality coffee and health and wellness options

COMPETITIVE LANDSCAPE

McDonald’s retains its lead, offering the McCafé product range through all its ordering terminals, while second-placed player Aida offers its new to-go service

Independent juice/smoothie bars continued to expand, benefiting from lack of chained competition and the growing health and wellness trend

Tchibo undergoes a repositioning of its cafés, as all players look for new ways to modernise and grow

CATEGORY DATA

Table 1 Cafés/Bars by Category: Units/Outlets 2014-2019
Table 2 Sales in Cafés/Bars by Category: Number of Transactions 2014-2019
Table 3 Sales in Cafés/Bars by Category: Foodservice Value 2014-2019
Table 4 Cafés/Bars by Category: % Units/Outlets Growth 2014-2019
Table 5 Sales in Cafés/Bars by Category: % Transaction Growth 2014-2019
Table 6 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2014-2019
Table 7 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2015-2019
Table 8 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2016-2019
Table 9 Forecast Cafés/Bars by Category: Units/Outlets 2019-2024
Table 10 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2019-2024
Table 11 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2019-2024
Table 12 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2019-2024
Table 13 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2019-2024
Table 14 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2019-2024

Consumer Foodservice in Austria - Industry Overview

EXECUTIVE SUMMARY

The 2019 smoking ban negatively impacts growth; however, a strong performance is recorded from limited-service restaurants, particularly in retail

Food ordering platforms, a growth in Asian cuisine and improved customer service shape the landscape in 2019

The competitive landscape is led by chained limited-service restaurants, with foodservice within retailers continuing to perform well

Despite the lead of chained limited-service restaurants, independent players are big business for consumer foodservice in Austria

An optimistic outlook for consumer foodservice in Austria as growth is set to increase

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2014-2019
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2014-2019
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2019
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2014-2019
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2014-2019
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2014-2019
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2019
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2014-2019
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2014-2019
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2019
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2016-2019
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2019
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2019-2024
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2019-2024

Megatrends

Country Report

Cafés/Bars in Austria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Expansions and new emerging players are low, as the 2019 smoking ban impacts transactions in cafés/bars

Home deliveries increase, as players focus on diversifying their food options to include more vegetarian and organic options

Specialist coffee and tea shops benefit from aligning to growing trends, including high-quality coffee and health and wellness options

COMPETITIVE LANDSCAPE

McDonald’s retains its lead, offering the McCafé product range through all its ordering terminals, while second-placed player Aida offers its new to-go service

Independent juice/smoothie bars continued to expand, benefiting from lack of chained competition and the growing health and wellness trend

Tchibo undergoes a repositioning of its cafés, as all players look for new ways to modernise and grow

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Overview

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Table of Contents

Cafés/Bars in Austria - Category analysis

HEADLINES

PROSPECTS

Expansions and new emerging players are low, as the 2019 smoking ban impacts transactions in cafés/bars

Home deliveries increase, as players focus on diversifying their food options to include more vegetarian and organic options

Specialist coffee and tea shops benefit from aligning to growing trends, including high-quality coffee and health and wellness options

COMPETITIVE LANDSCAPE

McDonald’s retains its lead, offering the McCafé product range through all its ordering terminals, while second-placed player Aida offers its new to-go service

Independent juice/smoothie bars continued to expand, benefiting from lack of chained competition and the growing health and wellness trend

Tchibo undergoes a repositioning of its cafés, as all players look for new ways to modernise and grow

CATEGORY DATA

Consumer Foodservice in Austria - Industry Overview

EXECUTIVE SUMMARY

The 2019 smoking ban negatively impacts growth; however, a strong performance is recorded from limited-service restaurants, particularly in retail

Food ordering platforms, a growth in Asian cuisine and improved customer service shape the landscape in 2019

The competitive landscape is led by chained limited-service restaurants, with foodservice within retailers continuing to perform well

Despite the lead of chained limited-service restaurants, independent players are big business for consumer foodservice in Austria

An optimistic outlook for consumer foodservice in Austria as growth is set to increase

MARKET DATA

CORONAVIRUS (COVID-19)

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