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Country Report

Cafés/Bars in

Cafés/Bars in Romania

19 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Higher incomes support growth

The growth of cafés/bars in 2017 can be attributed to the strong performance of the Romanian economy, in turn leading to a rise in disposable incomes as well as changing lifestyles, with consumers being able to spend more money on leisure and entertainment. This was reflected in many consumers spending long periods of time in cafés/bars with a coffee or other kind of beverage.

Specialist coffee shops the best performing channel

Specialist coffee shops was the best performing channel in current value terms in 2017 thanks to efforts from both chained and independent operators. In fact, this channel is relatively new, having been introduced by international players under brands such as Starbucks, McCafé and Gloria Jean’s Coffees.

Cafés/bars becoming more sophisticated

Socialising remained the key factor behind consumer visits to a café or bar. Generally speaking, the level of sophistication of such outlets remained low across the country.

COMPETITIVE LANDSCAPE

Starbucks remains the leading brand

Starbucks remained the leading brand in 2017 in terms of value sales thanks to its general popularity among Romanians and presence in large cities. Starbucks benefits from being perceived as a premium brand offering a sophisticated atmosphere for socialising and relaxing.

5 to go the fastest growing brand

5 to go was the most dynamic brand in 2017 in terms of expansion, mainly due to franchising. The low cost of the franchise, with an initial fee of EUR4,500, and a desire to run one’s own small business are attracting a growing number of young people.

International brands enjoy the most exposure in 2017

In the highly fragmented cafés/bars channel, international brands ranked above domestic players in 2017 in terms of value sales. The leading Starbucks and McCafé brands have expanded through franchising, which can be considered a successful way to gain share.

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Cafés and Bars Market Sample Report Cafés and Bars Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cafés/Bars industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cafés/Bars in Romania market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cafés/Bars in Romania?
What are the major brands in Romania?
What are the growth prospects for specialist coffee shops in Romania?
How important are traditional cafés or bars to the foodservice landscape in Romania?
How are domestic specialist coffee shop chains fairing against multinational chains?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Cafés/Bars in Romania - Category analysis

HEADLINES

PROSPECTS

Higher incomes support growth

Specialist coffee shops the best performing channel

Cafés/bars becoming more sophisticated

COMPETITIVE LANDSCAPE

Starbucks remains the leading brand

5 to go the fastest growing brand

International brands enjoy the most exposure in 2017

CATEGORY DATA

Table 1 Cafés/Bars by Category: Units/Outlets 2012-2017
Table 2 Sales in Cafés/Bars by Category: Number of Transactions 2012-2017
Table 3 Sales in Cafés/Bars by Category: Foodservice Value 2012-2017
Table 4 Cafés/Bars by Category: % Units/Outlets Growth 2012-2017
Table 5 Sales in Cafés/Bars by Category: % Transaction Growth 2012-2017
Table 6 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2012-2017
Table 7 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2013-2017
Table 8 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2014-2017
Table 9 Forecast Cafés/Bars by Category: Units/Outlets 2017-2022
Table 10 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2017-2022
Table 11 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2017-2022
Table 12 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2017-2022
Table 13 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2017-2022
Table 14 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2017-2022

Consumer Foodservice in Romania - Industry Overview

EXECUTIVE SUMMARY

Consumer foodservice in 2017 benefits from the country’s strong economy

Government intervention stimulates consumption

Consumer foodservice remains a fragmented industry in 2017

Independent operators continue to dominate sales

Consumer foodservice set to grow further over the forecast period

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017
Table 17 Consumer Foodservice by Independent vs Chained: Units/Outlets 2012-2017
Table 18 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2017
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2012-2017
Table 20 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2012-2017
Table 21 Sales in Consumer Foodservice by Food vs Drinks Split by Type: % Foodservice Value 2017
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2017
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2012-2017
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2013-2017
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2017
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2017
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2017-2022
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2017-2022

Megatrends

Country Report

Cafés/Bars in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Higher incomes support growth

Specialist coffee shops the best performing channel

Cafés/bars becoming more sophisticated

COMPETITIVE LANDSCAPE

Starbucks remains the leading brand

5 to go the fastest growing brand

International brands enjoy the most exposure in 2017

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Cafés/Bars in Romania - Category analysis

HEADLINES

PROSPECTS

Higher incomes support growth

Specialist coffee shops the best performing channel

Cafés/bars becoming more sophisticated

COMPETITIVE LANDSCAPE

Starbucks remains the leading brand

5 to go the fastest growing brand

International brands enjoy the most exposure in 2017

CATEGORY DATA

Consumer Foodservice in Romania - Industry Overview

EXECUTIVE SUMMARY

Consumer foodservice in 2017 benefits from the country’s strong economy

Government intervention stimulates consumption

Consumer foodservice remains a fragmented industry in 2017

Independent operators continue to dominate sales

Consumer foodservice set to grow further over the forecast period

MARKET DATA

SOURCES

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