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Country Report

Cafés/Bars in

Cafés/Bars in Romania

20 pages, Apr 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

To-go and specialised coffee gain even more popularity

Supported by more hectic lifestyles, with consumers having less time for long stops to enjoy their drinks, to-go coffee increased in popularity over recent years. Another important factor which led to this development was the smoking ban, which encouraged smokers to order to-go coffee.

Specialisation takes place in bars/pubs in big cities

Whilst traditional bars/pubs continue to dominate, with very low differentiation, especially outside the big cities, and zero sophistication in rural areas, a new trend is emerging in Bucharest and other main cities. Wine bars, or locations with a focus on craft beer, cocktails and even shots, are growing in popularity amongst consumers who know very well what they want, as well amongst those looking for a different experience.

Cafés/bars remain popular for young entrepreneurs

Cafés/bars remains a popular entry point to the industry for young entrepreneurs, especially in cafés and specialist coffee and tea shops. In many cases, these are millennials looking to break the corporate work routine, or Romanians returning after some years of living abroad and being exposed to the consumer foodservice industry abroad.

COMPETITIVE LANDSCAPE

5 to go achieves another milestone – three-digit outlet numbers

5 to go was the only chain present in cafés/bars with outlet numbers in three digits in 2018. Launched in 2015, the low-cost, affordable franchised model managed to grow rapidly, becoming a recognised brand first in Bucharest and later on in other cities in the country.

Starbucks strengthens its competitive position

Starbucks led the fragmented cafés/bars channel in value terms in 2018, and added new outlets in this year, whilst its new management announced plans to double its network over the forecast period. This supports the expected scenario showing the increased dominance of chained brands in specialist coffee and tea shops, whilst other formats within cafés/bars will remain mostly independent.

The competition increases, but not all stories are about success

Although apparently offering an easy path to financial success, when looking at the sales dynamics, cafés/bars has witnessed all types of stories. The biggest impact in terms of number of outlets, but limited in terms of value sales, came from Bet Café Arena.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cafés/Bars industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cafés/Bars in Romania market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cafés/Bars in Romania?
What are the major brands in Romania?
What are the growth prospects for specialist coffee shops in Romania?
How important are traditional cafés or bars to the foodservice landscape in Romania?
How are domestic specialist coffee shop chains fairing against multinational chains?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Cafés/Bars in Romania - Category analysis

HEADLINES

PROSPECTS

To-go and specialised coffee gain even more popularity

Specialisation takes place in bars/pubs in big cities

Cafés/bars remain popular for young entrepreneurs

COMPETITIVE LANDSCAPE

5 to go achieves another milestone – three-digit outlet numbers

Starbucks strengthens its competitive position

The competition increases, but not all stories are about success

CATEGORY DATA

Table 1 Cafés/Bars by Category: Units/Outlets 2013-2018
Table 2 Sales in Cafés/Bars by Category: Number of Transactions 2013-2018
Table 3 Sales in Cafés/Bars by Category: Foodservice Value 2013-2018
Table 4 Cafés/Bars by Category: % Units/Outlets Growth 2013-2018
Table 5 Sales in Cafés/Bars by Category: % Transaction Growth 2013-2018
Table 6 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2013-2018
Table 7 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2014-2018
Table 8 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2015-2018
Table 9 Forecast Cafés/Bars by Category: Units/Outlets 2018-2023
Table 10 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2018-2023
Table 11 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2018-2023
Table 12 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2018-2023
Table 13 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2018-2023
Table 14 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice in Romania - Industry Overview

EXECUTIVE SUMMARY

Consumer foodservice enjoys another year of solid growth

Multiple developments transform the industry, including online ordering

In 2018, the competition increases

Fragmentation remains in consumer foodservice

Positive forecast for consumer foodservice

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

Megatrends

Country Report

Cafés/Bars in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

To-go and specialised coffee gain even more popularity

Specialisation takes place in bars/pubs in big cities

Cafés/bars remain popular for young entrepreneurs

COMPETITIVE LANDSCAPE

5 to go achieves another milestone – three-digit outlet numbers

Starbucks strengthens its competitive position

The competition increases, but not all stories are about success

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Cafés/Bars in Romania - Category analysis

HEADLINES

PROSPECTS

To-go and specialised coffee gain even more popularity

Specialisation takes place in bars/pubs in big cities

Cafés/bars remain popular for young entrepreneurs

COMPETITIVE LANDSCAPE

5 to go achieves another milestone – three-digit outlet numbers

Starbucks strengthens its competitive position

The competition increases, but not all stories are about success

CATEGORY DATA

Consumer Foodservice in Romania - Industry Overview

EXECUTIVE SUMMARY

Consumer foodservice enjoys another year of solid growth

Multiple developments transform the industry, including online ordering

In 2018, the competition increases

Fragmentation remains in consumer foodservice

Positive forecast for consumer foodservice

MARKET DATA

SOURCES

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Want to find out more about this report?

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