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Country Report

Cafés/Bars in

Cafés/Bars in Romania

Apr 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Higher disposable incomes allow Romanians to enjoy more time in cafés/bars

The ongoing strong growth in cafés/bars in Romania in 2019 was mainly the result of consumers experiencing increased disposable incomes following growth in the country’s economy. Consequently, there have been changes in lifestyle with an increased focus on leisure and entertainment, in the form of sitting and chatting in front of a drink.

Specialist coffee and tea shops maintain the strongest growth with takeaway coffee increasing in popularity

The strongest growth in 2019 was achieved by specialist coffee and tea shops which continued its impressive performance of the previous year. Its high growth is the result of the efforts made by chains such as Starbucks, McCafé and 5 to go.

Café/bar owners focus on a more sophisticated interior design

Consumers are attracted to cafés/bars mainly to socialise and, in the majority of cases, availability determines how frequently this occurs. The level of sophistication remains low among cafés/bars across the country.

COMPETITIVE LANDSCAPE

Starbucks opens more outlets and reinforces its leading value share

Starbucks strengthened its leading position in highly fragmented cafés/bars in 2019 by adding more outlets as part of its ongoing expansion plan to cover as many important cities as possible and the best locations. Its success is also due to its perception among consumers as a premium café with a sophisticated atmosphere and a select offering that encourages socialisation and relaxation.

Ongoing rapid expansion plan brings further success for the 5 to go concept

In 2019, domestic chain 5 to go opened many more outlets in Romania, continuing its rapid expansion through franchising. As a result, it strengthened its value share and gained a higher position in cafés/bars.

Coffee delivery service emerges

Home delivery of coffee remains negligible because home preparation of coffee remains important among Romanians. In addition, coffee vending has a substantial presence in retailing and in public places.

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Samples

Cafés/Bars Sample Report Cafés/Bars Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cafés/Bars industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cafés/Bars in Romania market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cafés/Bars in Romania?
What are the major brands in Romania?
What are the growth prospects for specialist coffee shops in Romania?
How important are traditional cafés or bars to the foodservice landscape in Romania?
How are domestic specialist coffee shop chains fairing against multinational chains?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Cafés/Bars in Romania - Category analysis

HEADLINES

PROSPECTS

Higher disposable incomes allow Romanians to enjoy more time in cafés/bars

Specialist coffee and tea shops maintain the strongest growth with takeaway coffee increasing in popularity

Café/bar owners focus on a more sophisticated interior design

COMPETITIVE LANDSCAPE

Starbucks opens more outlets and reinforces its leading value share

Ongoing rapid expansion plan brings further success for the 5 to go concept

Coffee delivery service emerges

CATEGORY DATA

Table 1 Cafés/Bars by Category: Units/Outlets 2014-2019
Table 2 Sales in Cafés/Bars by Category: Number of Transactions 2014-2019
Table 3 Sales in Cafés/Bars by Category: Foodservice Value 2014-2019
Table 4 Cafés/Bars by Category: % Units/Outlets Growth 2014-2019
Table 5 Sales in Cafés/Bars by Category: % Transaction Growth 2014-2019
Table 6 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2014-2019
Table 7 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2015-2019
Table 8 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2016-2019
Table 9 Forecast Cafés/Bars by Category: Units/Outlets 2019-2024
Table 10 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2019-2024
Table 11 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2019-2024
Table 12 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2019-2024
Table 13 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2019-2024
Table 14 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2019-2024

Consumer Foodservice in Romania - Industry Overview

EXECUTIVE SUMMARY

Steady growth is mainly driven by the higher incomes and busy lifestyles in the capital and large cities

The development of online ordering brings challenges and rewards

Franchising is the most commonly used tool for expansion

Independent operators are slowly yielding ground to chained players

Steady upward development is expected for consumer foodservice during the forecast period

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2014-2019
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2014-2019
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2019
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2014-2019
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2014-2019
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2014-2019
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2019
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2014-2019
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2014-2019
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2019
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2016-2019
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2019
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2019-2024
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2019-2024

Megatrends

Country Report

Cafés/Bars in Romania

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Executive Summary

New Report Guarantee

PROSPECTS

Higher disposable incomes allow Romanians to enjoy more time in cafés/bars

Specialist coffee and tea shops maintain the strongest growth with takeaway coffee increasing in popularity

Café/bar owners focus on a more sophisticated interior design

COMPETITIVE LANDSCAPE

Starbucks opens more outlets and reinforces its leading value share

Ongoing rapid expansion plan brings further success for the 5 to go concept

Coffee delivery service emerges

Samples

Overview

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Table of Contents

Cafés/Bars in Romania - Category analysis

HEADLINES

PROSPECTS

Higher disposable incomes allow Romanians to enjoy more time in cafés/bars

Specialist coffee and tea shops maintain the strongest growth with takeaway coffee increasing in popularity

Café/bar owners focus on a more sophisticated interior design

COMPETITIVE LANDSCAPE

Starbucks opens more outlets and reinforces its leading value share

Ongoing rapid expansion plan brings further success for the 5 to go concept

Coffee delivery service emerges

CATEGORY DATA

Consumer Foodservice in Romania - Industry Overview

EXECUTIVE SUMMARY

Steady growth is mainly driven by the higher incomes and busy lifestyles in the capital and large cities

The development of online ordering brings challenges and rewards

Franchising is the most commonly used tool for expansion

Independent operators are slowly yielding ground to chained players

Steady upward development is expected for consumer foodservice during the forecast period

MARKET DATA

CORONAVIRUS (COVID-19)

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