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Country Report

Cafés/Bars in

Cafés/Bars in South Korea

Jun 2019

US$990

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Executive Summary

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PROSPECTS

Cafés/bars struggle due to consumer lifestyle changes in South Korea

South Korean cafés/bars have struggled to achieve growth, mainly due to the bars/pubs category. The prices of the traditional alcoholic drinks soju and local beer are rising in bars/pubs, leading to more consumers drinking at home instead.

Legislation leads to declines for bars/pubs

New anti-graft legislation became effective in South Korea in 2016, which led to declining sales for bars/pubs, as drinking after dining was previously a very common practice when business partners got together in South Korea. In addition, the South Korean government has limited the working week to a maximum of 52 hours, so that employees can focus more on their own personal life, which has also led to a reduction in team dinner and drinking activities.

Specialist coffee and tea shops lead growth in cafés/bars

Specialist coffee shops showed the fastest growth in current value terms in 2018, of 8%, as drinking coffee became a daily routine in South Korea. Major branded chained specialists increased their value share through the development of new drinks menus, as well as food menus, in 2018.

COMPETITIVE LANDSCAPE

Starbucks gains more share, consolidating its leading position

Starbucks Coffee Korea Co Ltd has led cafés/bars in South Korea for many years, and continued to gain value share in 2018. Starbucks launched its premium speciality coffee outlets, named Starbucks Reserve, in South Korea in 2016, and it has rapidly expanded the number of Starbucks Reserve outlets since then.

Ediya Espresso continues to lead in terms of number of outlets

Most local chained specialist coffee and tea shops operate using a franchising system. Operators are aggressively recruiting franchisees in South Korea to increase their outlet numbers.

Hanshin Pocha gains the lead in bars/pubs

While the bars/pubs category is declining, Hanshin Pocha has been able to achieve significant growth, thanks largely to its owner, Baek Jong-won, who is a well-known celebrity in the foodservice industry. The chain has been active in developing new menus with reasonably priced items, in the context of out-of-home drinking generally becoming more expensive in South Korea.

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Cafés/Bars Sample Report Cafés/Bars Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cafés/Bars industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cafés/Bars in South Korea market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cafés/Bars in South Korea?
What are the major brands in South Korea?
What are the growth prospects for specialist coffee shops in South Korea?
How important are traditional cafés or bars to the foodservice landscape in South Korea?
How are domestic specialist coffee shop chains fairing against multinational chains?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Cafés/Bars in South Korea - Category analysis

HEADLINES

PROSPECTS

Cafés/bars struggle due to consumer lifestyle changes in South Korea

Legislation leads to declines for bars/pubs

Specialist coffee and tea shops lead growth in cafés/bars

COMPETITIVE LANDSCAPE

Starbucks gains more share, consolidating its leading position

Ediya Espresso continues to lead in terms of number of outlets

Hanshin Pocha gains the lead in bars/pubs

CATEGORY DATA

Table 1 Cafés/Bars by Category: Units/Outlets 2013-2018
Table 2 Sales in Cafés/Bars by Category: Number of Transactions 2013-2018
Table 3 Sales in Cafés/Bars by Category: Foodservice Value 2013-2018
Table 4 Cafés/Bars by Category: % Units/Outlets Growth 2013-2018
Table 5 Sales in Cafés/Bars by Category: % Transaction Growth 2013-2018
Table 6 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2013-2018
Table 7 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2014-2018
Table 8 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2015-2018
Table 9 Forecast Cafés/Bars by Category: Units/Outlets 2018-2023
Table 10 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2018-2023
Table 11 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2018-2023
Table 12 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2018-2023
Table 13 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2018-2023
Table 14 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice in South Korea - Industry Overview

EXECUTIVE SUMMARY

Consumer foodservice shows continued sales growth in 2018

Consumer lifestyle changes influence consumer foodservice

Consumer foodservice leader SPC Group continues to lead in value terms

Chained consumer foodservice outperforms independents

Consumer foodservice is predicted to show positive growth

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

Megatrends

Country Report

Cafés/Bars in South Korea

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Executive Summary

New Report Guarantee

PROSPECTS

Cafés/bars struggle due to consumer lifestyle changes in South Korea

Legislation leads to declines for bars/pubs

Specialist coffee and tea shops lead growth in cafés/bars

COMPETITIVE LANDSCAPE

Starbucks gains more share, consolidating its leading position

Ediya Espresso continues to lead in terms of number of outlets

Hanshin Pocha gains the lead in bars/pubs

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Cafés/Bars in South Korea - Category analysis

HEADLINES

PROSPECTS

Cafés/bars struggle due to consumer lifestyle changes in South Korea

Legislation leads to declines for bars/pubs

Specialist coffee and tea shops lead growth in cafés/bars

COMPETITIVE LANDSCAPE

Starbucks gains more share, consolidating its leading position

Ediya Espresso continues to lead in terms of number of outlets

Hanshin Pocha gains the lead in bars/pubs

CATEGORY DATA

Consumer Foodservice in South Korea - Industry Overview

EXECUTIVE SUMMARY

Consumer foodservice shows continued sales growth in 2018

Consumer lifestyle changes influence consumer foodservice

Consumer foodservice leader SPC Group continues to lead in value terms

Chained consumer foodservice outperforms independents

Consumer foodservice is predicted to show positive growth

MARKET DATA

SOURCES

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