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Country Report

Cafés/Bars in

Cafés/Bars in South Korea

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Reduced operational hours negatively affect bar sales while at-home drinking culture emerges among South Korean consumers

In 2020, bars had to temporarily close due to strict social distancing measures enforced by the government as a result of the pandemic. Korea Disease Control and Prevention Agency classified bars as a high-risk area of operation since COVID-19 infection cases from bars and clubs rapidly increased in Q2 2020.

Delivery orders spike as strict social distancing measures limit eat-in orders at cafés

Cafés also experienced a notable decline in value sales in 2020 as consumers were prohibited from eating-in at these outlets in mid-August to mid-October and late-November to the end of December, when the government increased social distancing measures to beyond the second level. While specialist coffee and tea shops witnessed declining sales since outlets were unable to function as places for social gatherings during this period, major specialist coffee and tea shop brands experienced increasing demand for delivered orders as consumers searched for small luxuries as a result of the home seclusion trend, encouraging them to order drinks and desserts.

Smoothie King gains share through shop-in-shop approach

The leading brand of juice/smoothie bars, Smoothie King, had been losing share up until 2019 when it entered into a partnership with E-Mart Inc, a subsidiary of South Korea’s retail giant Shinsegae Group, as it sought to recover by leveraging the existing emart24 convenience store network. The shop-in-shop strategy was expected to raise awareness of the brand among young consumers in addition to strengthening the competitiveness of emart24, and although the collaboration had not reached its full potential in 2020 since the enhanced social distancing measure especially during the summer season resulted in significant declines of sales per outlet, overall both emart24 and Smoothie King had recorded positive current value growth by the end of the year, enabling the latter to reclaim some lost value share from its nearest competitor Jamba Juice.

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Cafés/Bars Sample Report Cafés/Bars Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cafés/Bars industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cafés/Bars in South Korea market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cafés/Bars in South Korea?
What are the major brands in South Korea?
What are the growth prospects for specialist coffee shops in South Korea?
How important are traditional cafés or bars to the foodservice landscape in South Korea?
How are domestic specialist coffee shop chains fairing against multinational chains?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Cafés/Bars in South Korea - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Reduced operational hours negatively affect bar sales while at-home drinking culture emerges among South Korean consumers

Delivery orders spike as strict social distancing measures limit eat-in orders at cafés

Smoothie King gains share through shop-in-shop approach

RECOVERY AND OPPORTUNITIES

Delivery service to prosper despite concerns for its long-term staying power

Food and dessert menu differentiates specialist coffee shops from alternatives

New lifestyles encourage growth of low-price specialist coffee and tea shops

CATEGORY DATA

Table 1 Cafés/Bars by Category: Units/Outlets 2015-2020
Table 2 Sales in Cafés/Bars by Category: Number of Transactions 2015-2020
Table 3 Sales in Cafés/Bars by Category: Foodservice Value 2015-2020
Table 4 Cafés/Bars by Category: % Units/Outlets Growth 2015-2020
Table 5 Sales in Cafés/Bars by Category: % Transaction Growth 2015-2020
Table 6 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2015-2020
Table 7 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2016-2020
Table 8 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2017-2020
Table 9 Forecast Cafés/Bars by Category: Units/Outlets 2020-2025
Table 10 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2020-2025
Table 11 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2020-2025
Table 12 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2020-2025
Table 13 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2020-2025
Table 14 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2020-2025

Consumer Foodservice in South Korea - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer foodservice

COVID-19 country impact

Company response

Independent foodservice operations

What next for consumer foodservice?

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2015-2020
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2015-2020
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2020
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2015-2020
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2015-2020
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2015-2020
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2020
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2015-2020
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2015-2020
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2016-2020
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2017-2020
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2020
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2020-2025
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2020-2025

Megatrends

Country Report

Cafés/Bars in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Reduced operational hours negatively affect bar sales while at-home drinking culture emerges among South Korean consumers

Delivery orders spike as strict social distancing measures limit eat-in orders at cafés

Smoothie King gains share through shop-in-shop approach

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Cafés/Bars in South Korea - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Reduced operational hours negatively affect bar sales while at-home drinking culture emerges among South Korean consumers

Delivery orders spike as strict social distancing measures limit eat-in orders at cafés

Smoothie King gains share through shop-in-shop approach

RECOVERY AND OPPORTUNITIES

Delivery service to prosper despite concerns for its long-term staying power

Food and dessert menu differentiates specialist coffee shops from alternatives

New lifestyles encourage growth of low-price specialist coffee and tea shops

CATEGORY DATA

Consumer Foodservice in South Korea - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer foodservice

COVID-19 country impact

Company response

Independent foodservice operations

What next for consumer foodservice?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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