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Country Report

Cafés/Bars in

Cafés/Bars in South Korea

Apr 2020

US$990

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Executive Summary

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PROSPECTS

Specialist coffee and tea shops continue to grow, with various concepts

As South Korean consumers’ preference for coffee continues to grow, specialist coffee and tea shops have recorded strong growth, with many new concepts being introduced in the market. A new entry in speciality coffee in the South Korean market in 2019 was US company Blue Bottle Coffee, which focuses on high-end single origin coffee.

Changing drinking culture in South Korea affects bars/pubs

Drinking culture in South Korea is changing, with consumer preferences moving towards lower alcohol beverages. The heavy drinking culture at bars/pubs still exists; however, home drinking is becoming popular among younger consumers, leading to a shift in sales of alcoholic drinks towards off-trade channels.

Juice/smoothie bars lose competitiveness

Though healthy living is a major trend in South Korea, juice/smoothie bars are losing popularity, as other types of restaurant are expanding their menus to include juices and smoothies, including specialist coffee and tea shops, and cafés. The extension of the menus of such outlets reflects growing competition amongst specialist coffee and tea shops, and café operators, which are aiming to appeal to non-coffee drinkers and the health-conscious.

COMPETITIVE LANDSCAPE

Starbucks continues to show strong growth

Starbucks continues to record strong growth, thanks in part to its effective consumer loyalty programme, through its mobile application. The availability of online ordering via Starbucks’ mobile application, and its rewards programme, have helped the company to generate strong customer loyalty.

Ediya Espresso reaches 3,000 outlets

The Ediya Espresso chain continues to grow rapidly, reaching 3,000 outlets in 2019, and reinforcing its position as the largest chain of cafés/bars in South Korea. Ediya Espresso’s price range is lower than that of Starbucks, to target consumers on a budget.

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Cafés/Bars Sample Report Cafés/Bars Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cafés/Bars industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cafés/Bars in South Korea market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cafés/Bars in South Korea?
What are the major brands in South Korea?
What are the growth prospects for specialist coffee shops in South Korea?
How important are traditional cafés or bars to the foodservice landscape in South Korea?
How are domestic specialist coffee shop chains fairing against multinational chains?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Cafés/Bars in South Korea - Category analysis

HEADLINES

PROSPECTS

Specialist coffee and tea shops continue to grow, with various concepts

Changing drinking culture in South Korea affects bars/pubs

Juice/smoothie bars lose competitiveness

COMPETITIVE LANDSCAPE

Starbucks continues to show strong growth

Ediya Espresso reaches 3,000 outlets

CATEGORY DATA

Table 1 Cafés/Bars by Category: Units/Outlets 2014-2019
Table 2 Sales in Cafés/Bars by Category: Number of Transactions 2014-2019
Table 3 Sales in Cafés/Bars by Category: Foodservice Value 2014-2019
Table 4 Cafés/Bars by Category: % Units/Outlets Growth 2014-2019
Table 5 Sales in Cafés/Bars by Category: % Transaction Growth 2014-2019
Table 6 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2014-2019
Table 7 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2015-2019
Table 8 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2016-2019
Table 9 Forecast Cafés/Bars by Category: Units/Outlets 2019-2024
Table 10 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2019-2024
Table 11 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2019-2024
Table 12 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2019-2024
Table 13 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2019-2024
Table 14 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2019-2024

Consumer Foodservice in South Korea - Industry Overview

EXECUTIVE SUMMARY

Consumer foodservice enjoys sales growth

Simple and fast food becoming more popular

Paris Baguette continues to lead the foodservice market, but Starbucks is catching up fast

Chained foodservice shows a strong performance in many categories

With lifestyles and demographics changing, consumer foodservice will continue to grow

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2014-2019
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2014-2019
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2019
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2014-2019
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2014-2019
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2014-2019
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2019
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2014-2019
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2014-2019
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2019
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2016-2019
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2019
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2019-2024
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2019-2024

Megatrends

Country Report

Cafés/Bars in South Korea

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Executive Summary

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PROSPECTS

Specialist coffee and tea shops continue to grow, with various concepts

Changing drinking culture in South Korea affects bars/pubs

Juice/smoothie bars lose competitiveness

COMPETITIVE LANDSCAPE

Starbucks continues to show strong growth

Ediya Espresso reaches 3,000 outlets

Samples

Overview

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Table of Contents

Cafés/Bars in South Korea - Category analysis

HEADLINES

PROSPECTS

Specialist coffee and tea shops continue to grow, with various concepts

Changing drinking culture in South Korea affects bars/pubs

Juice/smoothie bars lose competitiveness

COMPETITIVE LANDSCAPE

Starbucks continues to show strong growth

Ediya Espresso reaches 3,000 outlets

CATEGORY DATA

Consumer Foodservice in South Korea - Industry Overview

EXECUTIVE SUMMARY

Consumer foodservice enjoys sales growth

Simple and fast food becoming more popular

Paris Baguette continues to lead the foodservice market, but Starbucks is catching up fast

Chained foodservice shows a strong performance in many categories

With lifestyles and demographics changing, consumer foodservice will continue to grow

MARKET DATA

CORONAVIRUS (COVID-19)

SOURCES

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