Over the forecast period, cafés/bars in Italy is expected to perform well, with foodservice value (constant 2022 prices) sales increasing to help the category continue to move towards pre-pandemic sales levels. In support of positive value growth, the rebound effect of out-of-home consumption can be expected to lead to an increase in consumption in cafés/bars.
Over the forecast period, players in cafés/bars in Italy are predicted to make increasing use of digitalisation and food delivery services, in order to enlarge their value and volume shares in consumer foodservice. Indeed, the use of digital channels continued to grow at the end of the review period, not only from the side of cafés/bars, but also by consumers.
Sustainability is expected to continue to move to the foreground of strategies and activities within cafés/bars over the forecast period. For example, the goal for Mistertea outlets is to become totally plastic free, by serving products in biodegradable plastic glasses produced with natural and recyclable raw materials, together with biodegradable paper straws.
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Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cafés/Bars industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.See All of Our Definitions
This report originates from Passport, our Cafés/Bars research and analysis database.
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