Although the Hong Kong Sevens rugby tournament, held in November, attracted some consumers back to bars/pubs in 2022, business operators also looked to leverage the FIFA World Cup period to boost sales, from late November to December. More than 100 bars across Hong Kong televised live matches from the tournament in an attempt to attract football fans to their premises.
Both cafés and specialist coffee shops have been expanding to more residential areas as a consequence of the pandemic in response to the greater adoption of remote/hybrid working measures by many businesses in Hong Kong. This trend is expected to remain relevant in the coming years, with employees often choosing to work for some of the day from a café instead of at home.
Many operators of cafés and specialist coffee shops are attempting to focusing on menu innovation rather than aggressively expanding their branches, to address the health and wellness trend which is likely to gain further momentum in Hong Kong. Hence, the channel is set to increase the share of healthier and vegan items on menus.
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Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.See All of Our Definitions
This report originates from Passport, our Cafés/Bars research and analysis database.
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